Rovo Verkeersvoorlichting 2.0

Rovo Verkeers voorlichting 2.0Consumers show the way

Vincent Evertswoensdag 25 november 2009

Gedragsverandering Online & Offline

woensdag 25 november 2009

TED.COM

$6000 voor 3 dagen3000 aanwezigen

2 jaar van te voren uitverkochtOp uitnodiging


Tedx Amsterdam20 sprekers

33 Vrijwilligers5000+ verzoeken400 deelnemers

20 plekken life feedDuizenden meekijkers

Flickr, Youtube, Life Feed


Who isVincent Everts?


InterimIC innovation acceleration

Innovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government


MobiMiles 2001


Videoblogger

Talk to Me!


Gadgets in verkeer


Leuke voorbeelden


Onveiligheid 2.0


find, collect, publish

www.yubby.comwoensdag 25 november 2009

http://www.yubby.com/c/rovo/first

http://www.yubby.com/c/rovo/first

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?


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Web1.0


7


Broadband internetNetherlands leading in Europe

20%

40%

60%

80%

NL DK SE FI LU UK BE DE EE AT FR SI ES LT HU LV PL IE PT CZ SK IT CY BG EL RO

Netherlands: 74% (2007)

Source: Eurostat 2007 2006 2007


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6%4%

TV RadioInternet NewspapersMagazines


Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 0,50 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 0,70 pp/ph


• $20 miljard sales

• 1 Billion searches/day

• Money from Adwords

• Almost nothing from Youtube, Google earth/map, gmail, apps etc


12

IMPACT ON BUSINESS


DELL Case


keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-67






Dell notebooks


E-commerce worldwide

2009: 500 miljard euro

2008: 400 billion euro

+25%

bron: thuiswinkel.org


ProductinformatieSocial toolswoensdag 25 november 2009

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle


beta


•


• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Facebooks

WEB 2.0


Web2.0 tools for event industry


Who talks


Blogs demografie

Bron: Technorati 2008


Weblogs

Everyone blogs!woensdag 25 november 2009

Professional


7 guidelines

1. Know what you are doing

2. Avoid marketing talk

3. Keep it fresh

4. Reinforce company’s core values

5. Encourage employees to use it

6. Create blogging policies

7. Have fine printwoensdag 25 november 2009

www.hvzeeland.nlwoensdag 25 november 2009

http://www.overheidswidgets.nl

http://www.overheidswidgets.nl

RSSwoensdag 25 november 2009

RSS Readers


Email is broken


Communication 2.0


Why callvia computer?


It’spersonal!


The phenomenon


80


“What are you doing in 140 characters”


It’s now mainstream!


tweetdeck


Social Networking


88

Internet goes mobile


Mobile internet is where internet was 5 years ago


94

New services:location, location, location


Video Everywhere


35

15-02-07 ROOS - Regionale TV in 2010 35


http://www.youtube.com/watch?v=6gmP4nk0EOE

http://www.youtube.com/watch?v=6gmP4nk0EOE

0

75

150

225

300

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009

mill

ions

of uniq

ue

visi

tors

april 2005first video

july 2006

Daily more then

100 million

watched videos

and 65.000 added

march 2007

Viacom sues YouTube

for $1 miljardoctober 2006

Google buys

YouTube for

$1,65 billion

now:

13 hour of video

added every

minute

Growth of YouTube


Internetvideois not just YouTube!


TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers


With these HD devices anyone can do it!


Easy & everywhere

• Create videos with ease

• Let customers create videos about you


• Quick & easy -live with 1 click

• If you have a webcamyou can stream

Lifestreaming


BlogworldInspiring example


Find, Collect, Publish

Find35+ sources (more on the way)


Friends & profiles


+35 video sources

& more to follow!


Find, Collect, Publish

CollectDrag & dropEdit meta dataSee previews


Player page


Manage video


Publish it with widgets


Elections 2.0

Obama Girl


+ Event =

E-Eventswoensdag 25 november 2009

Marketing

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

Vincent Everts


mailto:[email protected]

http://www.vincente.nl

http://www.vincente.nl

http://www.yubby.com

http://www.yubby.com




Rovo Verkeersvoorlichting 2.0

Business

Transcript of Rovo Verkeersvoorlichting 2.0