QUANTUMLEAPTHEORY forBrands,idenes · ex explaut quae pe opta sint antinvenet voloreprate...

20
QUANTUM LEAP THEORY for Brands, iden**es

Transcript of QUANTUMLEAPTHEORY forBrands,idenes · ex explaut quae pe opta sint antinvenet voloreprate...

Page 1: QUANTUMLEAPTHEORY forBrands,idenes · ex explaut quae pe opta sint antinvenet voloreprate nienderibus, sitem cus escilig nihillibus moluptat un- ... EM03 EM04 EM05 H u humanities

QUANTUM  LEAP  THEORY    for  Brands,  iden**es  

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/tools

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Marke*ng/  corporate  transforma*on  Innova*on  /  R&D  /      Thalys  /  Lee  Cooper  /  Diesel  /  Lexus  Renault  /  Saint  Gobain  /  Ringier  /    Novar*s  /  H&M    /      

Page 8: QUANTUMLEAPTHEORY forBrands,idenes · ex explaut quae pe opta sint antinvenet voloreprate nienderibus, sitem cus escilig nihillibus moluptat un- ... EM03 EM04 EM05 H u humanities

H&M  PROJECT 2

iori del int exped mos dolorpos am velectintion restius sam accum quam, omnis dolupta tiandes re, sunt reris re sandis dus expligendit mod maio ium audion pore lab inus et pe dolores sundit, coreritio tectem hari del-lorp orpori doluptat etur sunt ullestrume et aut magnis ipiendem dolorehent, corem ulligenemque res sinci-maxime plaborr ovitatus assiti int a cullicab ipsam quis ex explaut quae pe opta sint antinvenet voloreprate nienderibus, sitem cus escilig nihillibus moluptat un-tem quas rem iusae maxime prat.Pa a sinvelita platem demporr orrore eaque a veribus daeste volorum rerum la quatem latur alit el in et dolor re pos ab int ra pra simoles sitatur assedignim re con-

NEW WAYS to integrate/advertise/ Brands

Sasales

BU01

Mamarketing

BU02

FiÄUHUJL

BU03

Strstrategy

BU04

HrO\T�YLZV\YJ

BU08

Irintl relations

BU09

Mgmanagement

BU05

PmWYVQLJ[�TUNT[

BU06

CmJYPZPZ�TUNT[

BU07

CrmCRM

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Advadvertising

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Brbranding

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CbJP[`�IYHUKPUN

CO03

CwJVW`^YP[PUN

CO04

Btbbtb

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BtcI[J

CO06

Prpub relations

CO07

Tvtelevision

ME01

Raradio

ME02

Prespress

ME03

SmZVJPHS�TLKPH

ME04

Memedia

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CoJVTT

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Bubusiness

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Magmagazines

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NewUL^ZWHWLY

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who

whereCITY

labs

NAME

EMAIL

COMPANY

FUNCTION

TEL

CODE LAB

WYVÄSLY

THE EGG, BRUSSELS

FABRA i COATS, BARCELONACOUNTRY

CREATIVE RING

NO HUB, CLOUD MEMBER

MUSE, TRENTO

AgHNYPJ\S[\YL

IN02

Avaviation

IN03

Autautomotive

IN04

BeaILH\[`�JHYL

IN05

BioIPV[LJO

IN06

ChJOLTPZ[Y`

IN07

CoJVUZ[Y\J[PVU

IN08

ELLSLJ[YVUPJZ

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Enenergy

IN10

Ententertainment

IN11

Fbfood & bev

IN12

Luluxury

IN13

Rereal estate

IN14

SerZLY]PJLZ

IN15

Tc[LSJVT

IN16

Toutourism

IN17

Tptransport

IN18

Retretail

IN19

Spsports

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Gagaming

IN21

EcLJVUVT`

IN10

AsHLYVZWHJL

IN01

Inindustry

IN00

CODEYOUR OWN LAB TITLE

©�`V\YV^USHI�JVT��WYVÄSPUN�Z`Z[LT[HISL�VM�O\THU�JYLH[P]L�JHWHIPSP[PLZ

professional/SKILLS

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LaSH^

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Antantropology

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FilÄST

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Liliterature

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cultu

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CT04

Natnature

NA00

Bibiology

NA01

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NA02

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natu

re

Gargarden

NA04

MeTLKPJPUL

HU01

HcOLHS[O�JHYL

HU02

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PsWZ`JOVSVN`

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Phiphilosophy

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how to:

Trtravel

SO03

Tretrends

SO04

Ytyouth

SO07

EdLK\JH[PVU

PU08

AcdHJHKLTPJZ

PU06

Ununiversities

PU07

Tick the left boxes when applicable to your profes-sional life, tick the right boxes in case of personal interest. Preferably use two different colours.

VERSION 3.1 - first published in 1996 by Jan Van Mol - ©LAB.001- 1997-2014, all rights reserved. [email protected] for all information & missing disciplines.

individual group

self-control

show emotions

Personality profiler. Mark your spot.Where are you situated?

what labs have you been involved in?

From where are you?

med

ia

publ

ic s

pher

e

senses

Seesee

SE01

Hehear

SE02

To[V\JO

SE03

Smesmell

SE04

Tastaste

SE05

Sesenses

SE00

gender

Fmfemale

GE02

Mamale

GE01

Otother

GE03

emotionsEM01 EM02

EM04EM03 EM05

Huhumanities

HU00

Inninnovation

CT05

Uxuser exp

DE07

Gegender

GE00

EM00

Ememotions

ChJOHUNL�

BU11

Page 9: QUANTUMLEAPTHEORY forBrands,idenes · ex explaut quae pe opta sint antinvenet voloreprate nienderibus, sitem cus escilig nihillibus moluptat un- ... EM03 EM04 EM05 H u humanities

H&M  Sasales

BU01

Mamarketing

BU02

FiÄUHUJL

BU03

Strstrategy

BU04

HrO\T�YLZV\YJ

BU08

Irintl relations

BU09

Mgmanagement

BU05

PmWYVQLJ[�TUNT[

BU06

CmJYPZPZ�TUNT[

BU07

CrmCRM

BU10

Advadvertising

CO01

Brbranding

CO02

CbJP[`�IYHUKPUN

CO03

CwJVW`^YP[PUN

CO04

Btbbtb

CO05

BtcI[J

CO06

Prpub relations

CO07

Tvtelevision

ME01

Raradio

ME02

Prespress

ME03

SmZVJPHS�TLKPH

ME04

Memedia

ME00

CoJVTT

DE00

Bubusiness

BU00

Magmagazines

ME04

NewUL^ZWHWLY

ME05

who

whereCITY

labs

NAME

EMAIL

COMPANY

FUNCTION

TEL

CODE LAB

WYVÄSLY

THE EGG, BRUSSELS

FABRA i COATS, BARCELONACOUNTRY

CREATIVE RING

NO HUB, CLOUD MEMBER

MUSE, TRENTO

AgHNYPJ\S[\YL

IN02

Avaviation

IN03

Autautomotive

IN04

BeaILH\[`�JHYL

IN05

BioIPV[LJO

IN06

ChJOLTPZ[Y`

IN07

CoJVUZ[Y\J[PVU

IN08

ELLSLJ[YVUPJZ

IN09

Enenergy

IN10

Ententertainment

IN11

Fbfood & bev

IN12

Luluxury

IN13

Rereal estate

IN14

SerZLY]PJLZ

IN15

Tc[LSJVT

IN16

Toutourism

IN17

Tptransport

IN18

Retretail

IN19

Spsports

IN20

Gagaming

IN21

EcLJVUVT`

IN10

AsHLYVZWHJL

IN01

Inindustry

IN00

CODEYOUR OWN LAB TITLE

©�`V\YV^USHI�JVT��WYVÄSPUN�Z`Z[LT[HISL�VM�O\THU�JYLH[P]L�JHWHIPSP[PLZ

professional/SKILLS

personal/ PASSION

indu

stry

busi

ness

com

mun

icat

ion

Gvgovernment

PU01

LaSH^

PU02

PfW\IS�ÄUHUJL

PU03

Ptpubl transport

PU04

Antantropology

SO01

SoZVJPVSVN`

SO02

soci

ety

Artart

CU01

Fafashion

CU02

FilÄST

CU03

Liliterature

CU04

cultu

reMuT\ZPJ

CU05

Phphotography

CU06

Ththeater

CU07

Herheritage

CU08

Hihistory

SO05

Anianimation

AA01

AdHY[�KPYLJ[PVU

AA02

Auaudio

AA03

CrJYHM[Z

AA04

appl

ied

art

ILLillustration

AA05

IaPU[LYHJ[P]��HY[

AA06

Paperfor arts

AA07

Priprinting

AA08

Ststyling

AA09

Tattattoo

AA10

Dedesign

DE00

Intinterior design

DE01

PdWYVK\J[�KLZPNU

DE02

SedZLY]PJL�KLZPNU

DE03

desi

gn

Wb^LI�KLZPNU

DE04

Udurban design

DE05

Fdfood design

DE06

Fadfashion design

DE07

GdNYHWOPJ�KLZPNU

DE08

Aaapplied art

AA00

CuJ\S[\YL

CU00

SocZVJPL[`

SO00

PsW\ISPJ�ZWOLYL

DE00

AcHYJOP[LJ[\YL

AC00

Matmaterials

AC01

IacPUK\Z[�HYJOP

AC02

LsSHUKZJHWL�

AC03

arch

itect

ure

Te[LJOUVSVN`

TE00

ItIT

TE01

3D3D printing

TE02

AiHY[PÄJ�PU[LSSPN�

TE03

tech

nolo

gy

Engengineering

TE04

IctICT

TE05

Mkrmaker

TE06

Nannano

TE007

CtJYP[PJHS�[OPURPUN

CT00

HacOHJRPUN

CT01

IdIdeation

CT02

Fufuturati

CT03

criti

cal t

hink

ing

NluxUL^�S\_\Y`

CT04

Natnature

NA00

Bibiology

NA01

EcoLJVSVN`

NA02

Enenvironment

NA03

natu

re

Gargarden

NA04

MeTLKPJPUL

HU01

HcOLHS[O�JHYL

HU02

Nunutrition

HU03

PhaWOHYTHJ`

HU04

hum

aniti

es

Thptherapy

HU05

Hurhuman rights

PU05

NpUVU�WYVÄ[

SO06

We^LSSULZZ

HU06

Idinterntl dev

PU06

PsWZ`JOVSVN`

HU07

Phiphilosophy

HU08

how to:

Trtravel

SO03

Tretrends

SO04

Ytyouth

SO07

EdLK\JH[PVU

PU08

AcdHJHKLTPJZ

PU06

Ununiversities

PU07

Tick the left boxes when applicable to your profes-sional life, tick the right boxes in case of personal interest. Preferably use two different colours.

VERSION 3.1 - first published in 1996 by Jan Van Mol - ©LAB.001- 1997-2014, all rights reserved. [email protected] for all information & missing disciplines.

individual group

self-control

show emotions

Personality profiler. Mark your spot.Where are you situated?

what labs have you been involved in?

From where are you?m

edia

publ

ic s

pher

e

senses

Seesee

SE01

Hehear

SE02

To[V\JO

SE03

Smesmell

SE04

Tastaste

SE05

Sesenses

SE00

gender

Fmfemale

GE02

Mamale

GE01

Otother

GE03

emotionsEM01 EM02

EM04EM03 EM05

Huhumanities

HU00

Inninnovation

CT05

Uxuser exp

DE07

Gegender

GE00

EM00

Ememotions

ChJOHUNL�

BU11

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Cross  border  child  protec*on  conference    &  workshops  

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Food  experiences  

Page 12: QUANTUMLEAPTHEORY forBrands,idenes · ex explaut quae pe opta sint antinvenet voloreprate nienderibus, sitem cus escilig nihillibus moluptat un- ... EM03 EM04 EM05 H u humanities
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Saint  Gobain  

Page 14: QUANTUMLEAPTHEORY forBrands,idenes · ex explaut quae pe opta sint antinvenet voloreprate nienderibus, sitem cus escilig nihillibus moluptat un- ... EM03 EM04 EM05 H u humanities

ADDICTLABACADEMY

workshops for kids, adults and companies

ateliers pour enfants, adultes et entreprises

Page 15: QUANTUMLEAPTHEORY forBrands,idenes · ex explaut quae pe opta sint antinvenet voloreprate nienderibus, sitem cus escilig nihillibus moluptat un- ... EM03 EM04 EM05 H u humanities

ADDICTLABACADEMY

workshops for kids, adults and companies

ateliers pour enfants, adultes et entreprises

Laboratoires d’idées

FINISSAGE Venez découvrir les activités d’été de Addictlab à i.LIFE. Expo design, art, mode - outils créatives - robots - et les ateliers d’été. Vendredi 26 Août // 15h - 20h - rsvp [email protected] - KIDS WELCOME!

INVITATION

Page 16: QUANTUMLEAPTHEORY forBrands,idenes · ex explaut quae pe opta sint antinvenet voloreprate nienderibus, sitem cus escilig nihillibus moluptat un- ... EM03 EM04 EM05 H u humanities

ADDICTLABACADEMY

workshops for kids, adults and companies

ateliers pour enfants, adultes et entreprises

Page 17: QUANTUMLEAPTHEORY forBrands,idenes · ex explaut quae pe opta sint antinvenet voloreprate nienderibus, sitem cus escilig nihillibus moluptat un- ... EM03 EM04 EM05 H u humanities

ADDICTLABACADEMY

workshops for kids, adults and companies

ateliers pour enfants, adultes et entreprises

Page 18: QUANTUMLEAPTHEORY forBrands,idenes · ex explaut quae pe opta sint antinvenet voloreprate nienderibus, sitem cus escilig nihillibus moluptat un- ... EM03 EM04 EM05 H u humanities

ADDICTLABACADEMY

workshops for kids, adults and companies

ateliers pour enfants, adultes et entreprises

Page 19: QUANTUMLEAPTHEORY forBrands,idenes · ex explaut quae pe opta sint antinvenet voloreprate nienderibus, sitem cus escilig nihillibus moluptat un- ... EM03 EM04 EM05 H u humanities

Where  do  we  go  from  here?  

Page 20: QUANTUMLEAPTHEORY forBrands,idenes · ex explaut quae pe opta sint antinvenet voloreprate nienderibus, sitem cus escilig nihillibus moluptat un- ... EM03 EM04 EM05 H u humanities

The  17  SDGS?