QUANTUMLEAPTHEORY forBrands,idenes · ex explaut quae pe opta sint antinvenet voloreprate...
Transcript of QUANTUMLEAPTHEORY forBrands,idenes · ex explaut quae pe opta sint antinvenet voloreprate...
QUANTUM LEAP THEORY for Brands, iden**es
/tools
Marke*ng/ corporate transforma*on Innova*on / R&D / Thalys / Lee Cooper / Diesel / Lexus Renault / Saint Gobain / Ringier / Novar*s / H&M /
H&M PROJECT 2
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NEW WAYS to integrate/advertise/ Brands
Sasales
BU01
Mamarketing
BU02
FiÄUHUJL
BU03
Strstrategy
BU04
HrO\T�YLZV\YJ
BU08
Irintl relations
BU09
Mgmanagement
BU05
PmWYVQLJ[�TUNT[
BU06
CmJYPZPZ�TUNT[
BU07
CrmCRM
BU10
Advadvertising
CO01
Brbranding
CO02
CbJP[`�IYHUKPUN
CO03
CwJVW`^YP[PUN
CO04
Btbbtb
CO05
BtcI[J
CO06
Prpub relations
CO07
Tvtelevision
ME01
Raradio
ME02
Prespress
ME03
SmZVJPHS�TLKPH
ME04
Memedia
ME00
CoJVTT
DE00
Bubusiness
BU00
Magmagazines
ME04
NewUL^ZWHWLY
ME05
who
whereCITY
labs
NAME
COMPANY
FUNCTION
TEL
CODE LAB
WYVÄSLY
THE EGG, BRUSSELS
FABRA i COATS, BARCELONACOUNTRY
CREATIVE RING
NO HUB, CLOUD MEMBER
MUSE, TRENTO
AgHNYPJ\S[\YL
IN02
Avaviation
IN03
Autautomotive
IN04
BeaILH\[`�JHYL
IN05
BioIPV[LJO
IN06
ChJOLTPZ[Y`
IN07
CoJVUZ[Y\J[PVU
IN08
ELLSLJ[YVUPJZ
IN09
Enenergy
IN10
Ententertainment
IN11
Fbfood & bev
IN12
Luluxury
IN13
Rereal estate
IN14
SerZLY]PJLZ
IN15
Tc[LSJVT
IN16
Toutourism
IN17
Tptransport
IN18
Retretail
IN19
Spsports
IN20
Gagaming
IN21
EcLJVUVT`
IN10
AsHLYVZWHJL
IN01
Inindustry
IN00
CODEYOUR OWN LAB TITLE
©�`V\YV^USHI�JVT��WYVÄSPUN�Z`Z[LT[HISL�VM�O\THU�JYLH[P]L�JHWHIPSP[PLZ
professional/SKILLS
personal/ PASSION
indu
stry
busi
ness
com
mun
icat
ion
Gvgovernment
PU01
LaSH^
PU02
PfW\IS�ÄUHUJL
PU03
Ptpubl transport
PU04
Antantropology
SO01
SoZVJPVSVN`
SO02
soci
ety
Artart
CU01
Fafashion
CU02
FilÄST
CU03
Liliterature
CU04
cultu
re
MuT\ZPJ
CU05
Phphotography
CU06
Ththeater
CU07
Herheritage
CU08
Hihistory
SO05
Anianimation
AA01
AdHY[�KPYLJ[PVU
AA02
Auaudio
AA03
CrJYHM[Z
AA04
appl
ied
art
ILLillustration
AA05
IaPU[LYHJ[P]��HY[
AA06
Paperfor arts
AA07
Priprinting
AA08
Ststyling
AA09
Tattattoo
AA10
Dedesign
DE00
Intinterior design
DE01
PdWYVK\J[�KLZPNU
DE02
SedZLY]PJL�KLZPNU
DE03
desi
gn
Wb^LI�KLZPNU
DE04
Udurban design
DE05
Fdfood design
DE06
Fadfashion design
DE07
GdNYHWOPJ�KLZPNU
DE08
Aaapplied art
AA00
CuJ\S[\YL
CU00
SocZVJPL[`
SO00
PsW\ISPJ�ZWOLYL
DE00
AcHYJOP[LJ[\YL
AC00
Matmaterials
AC01
IacPUK\Z[�HYJOP
AC02
LsSHUKZJHWL�
AC03
arch
itect
ure
Te[LJOUVSVN`
TE00
ItIT
TE01
3D3D printing
TE02
AiHY[PÄJ�PU[LSSPN�
TE03
tech
nolo
gy
Engengineering
TE04
IctICT
TE05
Mkrmaker
TE06
Nannano
TE007
CtJYP[PJHS�[OPURPUN
CT00
HacOHJRPUN
CT01
IdIdeation
CT02
Fufuturati
CT03
criti
cal t
hink
ing
NluxUL^�S\_\Y`
CT04
Natnature
NA00
Bibiology
NA01
EcoLJVSVN`
NA02
Enenvironment
NA03
natu
re
Gargarden
NA04
MeTLKPJPUL
HU01
HcOLHS[O�JHYL
HU02
Nunutrition
HU03
PhaWOHYTHJ`
HU04
hum
aniti
es
Thptherapy
HU05
Hurhuman rights
PU05
NpUVU�WYVÄ[
SO06
We^LSSULZZ
HU06
Idinterntl dev
PU06
PsWZ`JOVSVN`
HU07
Phiphilosophy
HU08
how to:
Trtravel
SO03
Tretrends
SO04
Ytyouth
SO07
EdLK\JH[PVU
PU08
AcdHJHKLTPJZ
PU06
Ununiversities
PU07
Tick the left boxes when applicable to your profes-sional life, tick the right boxes in case of personal interest. Preferably use two different colours.
VERSION 3.1 - first published in 1996 by Jan Van Mol - ©LAB.001- 1997-2014, all rights reserved. [email protected] for all information & missing disciplines.
individual group
self-control
show emotions
Personality profiler. Mark your spot.Where are you situated?
what labs have you been involved in?
From where are you?
med
ia
publ
ic s
pher
e
senses
Seesee
SE01
Hehear
SE02
To[V\JO
SE03
Smesmell
SE04
Tastaste
SE05
Sesenses
SE00
gender
Fmfemale
GE02
Mamale
GE01
Otother
GE03
emotionsEM01 EM02
EM04EM03 EM05
Huhumanities
HU00
Inninnovation
CT05
Uxuser exp
DE07
Gegender
GE00
EM00
Ememotions
ChJOHUNL�
BU11
H&M Sasales
BU01
Mamarketing
BU02
FiÄUHUJL
BU03
Strstrategy
BU04
HrO\T�YLZV\YJ
BU08
Irintl relations
BU09
Mgmanagement
BU05
PmWYVQLJ[�TUNT[
BU06
CmJYPZPZ�TUNT[
BU07
CrmCRM
BU10
Advadvertising
CO01
Brbranding
CO02
CbJP[`�IYHUKPUN
CO03
CwJVW`^YP[PUN
CO04
Btbbtb
CO05
BtcI[J
CO06
Prpub relations
CO07
Tvtelevision
ME01
Raradio
ME02
Prespress
ME03
SmZVJPHS�TLKPH
ME04
Memedia
ME00
CoJVTT
DE00
Bubusiness
BU00
Magmagazines
ME04
NewUL^ZWHWLY
ME05
who
whereCITY
labs
NAME
COMPANY
FUNCTION
TEL
CODE LAB
WYVÄSLY
THE EGG, BRUSSELS
FABRA i COATS, BARCELONACOUNTRY
CREATIVE RING
NO HUB, CLOUD MEMBER
MUSE, TRENTO
AgHNYPJ\S[\YL
IN02
Avaviation
IN03
Autautomotive
IN04
BeaILH\[`�JHYL
IN05
BioIPV[LJO
IN06
ChJOLTPZ[Y`
IN07
CoJVUZ[Y\J[PVU
IN08
ELLSLJ[YVUPJZ
IN09
Enenergy
IN10
Ententertainment
IN11
Fbfood & bev
IN12
Luluxury
IN13
Rereal estate
IN14
SerZLY]PJLZ
IN15
Tc[LSJVT
IN16
Toutourism
IN17
Tptransport
IN18
Retretail
IN19
Spsports
IN20
Gagaming
IN21
EcLJVUVT`
IN10
AsHLYVZWHJL
IN01
Inindustry
IN00
CODEYOUR OWN LAB TITLE
©�`V\YV^USHI�JVT��WYVÄSPUN�Z`Z[LT[HISL�VM�O\THU�JYLH[P]L�JHWHIPSP[PLZ
professional/SKILLS
personal/ PASSION
indu
stry
busi
ness
com
mun
icat
ion
Gvgovernment
PU01
LaSH^
PU02
PfW\IS�ÄUHUJL
PU03
Ptpubl transport
PU04
Antantropology
SO01
SoZVJPVSVN`
SO02
soci
ety
Artart
CU01
Fafashion
CU02
FilÄST
CU03
Liliterature
CU04
cultu
reMuT\ZPJ
CU05
Phphotography
CU06
Ththeater
CU07
Herheritage
CU08
Hihistory
SO05
Anianimation
AA01
AdHY[�KPYLJ[PVU
AA02
Auaudio
AA03
CrJYHM[Z
AA04
appl
ied
art
ILLillustration
AA05
IaPU[LYHJ[P]��HY[
AA06
Paperfor arts
AA07
Priprinting
AA08
Ststyling
AA09
Tattattoo
AA10
Dedesign
DE00
Intinterior design
DE01
PdWYVK\J[�KLZPNU
DE02
SedZLY]PJL�KLZPNU
DE03
desi
gn
Wb^LI�KLZPNU
DE04
Udurban design
DE05
Fdfood design
DE06
Fadfashion design
DE07
GdNYHWOPJ�KLZPNU
DE08
Aaapplied art
AA00
CuJ\S[\YL
CU00
SocZVJPL[`
SO00
PsW\ISPJ�ZWOLYL
DE00
AcHYJOP[LJ[\YL
AC00
Matmaterials
AC01
IacPUK\Z[�HYJOP
AC02
LsSHUKZJHWL�
AC03
arch
itect
ure
Te[LJOUVSVN`
TE00
ItIT
TE01
3D3D printing
TE02
AiHY[PÄJ�PU[LSSPN�
TE03
tech
nolo
gy
Engengineering
TE04
IctICT
TE05
Mkrmaker
TE06
Nannano
TE007
CtJYP[PJHS�[OPURPUN
CT00
HacOHJRPUN
CT01
IdIdeation
CT02
Fufuturati
CT03
criti
cal t
hink
ing
NluxUL^�S\_\Y`
CT04
Natnature
NA00
Bibiology
NA01
EcoLJVSVN`
NA02
Enenvironment
NA03
natu
re
Gargarden
NA04
MeTLKPJPUL
HU01
HcOLHS[O�JHYL
HU02
Nunutrition
HU03
PhaWOHYTHJ`
HU04
hum
aniti
es
Thptherapy
HU05
Hurhuman rights
PU05
NpUVU�WYVÄ[
SO06
We^LSSULZZ
HU06
Idinterntl dev
PU06
PsWZ`JOVSVN`
HU07
Phiphilosophy
HU08
how to:
Trtravel
SO03
Tretrends
SO04
Ytyouth
SO07
EdLK\JH[PVU
PU08
AcdHJHKLTPJZ
PU06
Ununiversities
PU07
Tick the left boxes when applicable to your profes-sional life, tick the right boxes in case of personal interest. Preferably use two different colours.
VERSION 3.1 - first published in 1996 by Jan Van Mol - ©LAB.001- 1997-2014, all rights reserved. [email protected] for all information & missing disciplines.
individual group
self-control
show emotions
Personality profiler. Mark your spot.Where are you situated?
what labs have you been involved in?
From where are you?m
edia
publ
ic s
pher
e
senses
Seesee
SE01
Hehear
SE02
To[V\JO
SE03
Smesmell
SE04
Tastaste
SE05
Sesenses
SE00
gender
Fmfemale
GE02
Mamale
GE01
Otother
GE03
emotionsEM01 EM02
EM04EM03 EM05
Huhumanities
HU00
Inninnovation
CT05
Uxuser exp
DE07
Gegender
GE00
EM00
Ememotions
ChJOHUNL�
BU11
Cross border child protec*on conference & workshops
Food experiences
Saint Gobain
ADDICTLABACADEMY
workshops for kids, adults and companies
ateliers pour enfants, adultes et entreprises
ADDICTLABACADEMY
workshops for kids, adults and companies
ateliers pour enfants, adultes et entreprises
Laboratoires d’idées
FINISSAGE Venez découvrir les activités d’été de Addictlab à i.LIFE. Expo design, art, mode - outils créatives - robots - et les ateliers d’été. Vendredi 26 Août // 15h - 20h - rsvp [email protected] - KIDS WELCOME!
INVITATION
ADDICTLABACADEMY
workshops for kids, adults and companies
ateliers pour enfants, adultes et entreprises
ADDICTLABACADEMY
workshops for kids, adults and companies
ateliers pour enfants, adultes et entreprises
ADDICTLABACADEMY
workshops for kids, adults and companies
ateliers pour enfants, adultes et entreprises
Where do we go from here?
The 17 SDGS?