Opta michiel jongsma

46
At the cutting edge of sports technology

Transcript of Opta michiel jongsma

Page 1: Opta michiel jongsma

At the cutting edge of sports technology

A Perform Content brand

Opta

We collect package and distribute detailed sports data to clients across the world

Which means we watch a lot of this

And are doing a lot of thishellip

What that screen looks like

Minutes

Played

Period

and type

of match

Last 10

events

collected

and sent

Direction of

play

Types of

events

collected

(each with a

keyboard

shortcut)

Team

Selected

Player Coordinates

field

(used to

locate the

action)

Arsenal 1-1 Tottenham ndash Kieran Gibbs

ltEvent id=281122930 event_id=785 type_id=16 period_id=2 min=76 sec=2 player_id=42427 team_id=3 outcome=1 x=954 y=599 timestamp=2015-11-08T173411290 WHO WHEN AND WHERE ltQ id=1040135994 qualifier_id=55 value=784gt Related event id ltQ id=2050387035 qualifier_id=231 value=457gt Keeper Y co-ordinate ltQ id=1659681972 qualifier_id=138gt Hit woodwork ltQ id=1987699505 qualifier_id=77gt High left of the goalmouth ltQ id=1344222442 qualifier_id=102 value=540gt Goalmouth y co-ordinate ltQ id=881242985 qualifier_id=274gt Hit left post ltQ id=154135468 qualifier_id=72gt Left-footed ltQ id=1866141129 qualifier_id=108gt Volley ltQ id=629629836 qualifier_id=22gt Regular play ltQ id=844336362 qualifier_id=214gt Big chance ltQ id=1977736367 qualifier_id=61gt Ball touch ltQ id=1717993283 qualifier_id=136gt Keeper touched ltQ id=1654679326 qualifier_id=29gt Assisted ltQ id=586801144 qualifier_id=103 value=234gt Goalmouth x co-ordinate ltQ id=1756163942 qualifier_id=230 value=05gt Keeper X co-ordinate ltQ id=746186412 qualifier_id=56 value=Centergt Zone ltQ id=1255642396 qualifier_id=154gt Intentional assist

The code for Gibbsrsquo goal

The evolution of sports data

Why is there a sports data

industry

Inside thestadia

Somewhereelse

Premier League global viewers

The interests of a football fan are changing

How we follow sport in 2016

How have we adapted to this

OptaJoe

Opta on Twitter

Over 1 million followers across Opta Twitter accounts

What goes into a good OptaJoe statistic

Relevance Adding

something new

Simplicity

How do we approach this

lsquoLearn by doingrsquo ndash we didnrsquot know what worked back in 2008

Develop recognizable brand

Number ndash fact ndash summarizing word

Expansion beyond the topic

(references outside of football)

Influencer engagement

Beyond Twitter

The digital life of a football

match

Pre-match Opta Facts and Commentator Packs

Live data

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 2: Opta michiel jongsma

A Perform Content brand

Opta

We collect package and distribute detailed sports data to clients across the world

Which means we watch a lot of this

And are doing a lot of thishellip

What that screen looks like

Minutes

Played

Period

and type

of match

Last 10

events

collected

and sent

Direction of

play

Types of

events

collected

(each with a

keyboard

shortcut)

Team

Selected

Player Coordinates

field

(used to

locate the

action)

Arsenal 1-1 Tottenham ndash Kieran Gibbs

ltEvent id=281122930 event_id=785 type_id=16 period_id=2 min=76 sec=2 player_id=42427 team_id=3 outcome=1 x=954 y=599 timestamp=2015-11-08T173411290 WHO WHEN AND WHERE ltQ id=1040135994 qualifier_id=55 value=784gt Related event id ltQ id=2050387035 qualifier_id=231 value=457gt Keeper Y co-ordinate ltQ id=1659681972 qualifier_id=138gt Hit woodwork ltQ id=1987699505 qualifier_id=77gt High left of the goalmouth ltQ id=1344222442 qualifier_id=102 value=540gt Goalmouth y co-ordinate ltQ id=881242985 qualifier_id=274gt Hit left post ltQ id=154135468 qualifier_id=72gt Left-footed ltQ id=1866141129 qualifier_id=108gt Volley ltQ id=629629836 qualifier_id=22gt Regular play ltQ id=844336362 qualifier_id=214gt Big chance ltQ id=1977736367 qualifier_id=61gt Ball touch ltQ id=1717993283 qualifier_id=136gt Keeper touched ltQ id=1654679326 qualifier_id=29gt Assisted ltQ id=586801144 qualifier_id=103 value=234gt Goalmouth x co-ordinate ltQ id=1756163942 qualifier_id=230 value=05gt Keeper X co-ordinate ltQ id=746186412 qualifier_id=56 value=Centergt Zone ltQ id=1255642396 qualifier_id=154gt Intentional assist

The code for Gibbsrsquo goal

The evolution of sports data

Why is there a sports data

industry

Inside thestadia

Somewhereelse

Premier League global viewers

The interests of a football fan are changing

How we follow sport in 2016

How have we adapted to this

OptaJoe

Opta on Twitter

Over 1 million followers across Opta Twitter accounts

What goes into a good OptaJoe statistic

Relevance Adding

something new

Simplicity

How do we approach this

lsquoLearn by doingrsquo ndash we didnrsquot know what worked back in 2008

Develop recognizable brand

Number ndash fact ndash summarizing word

Expansion beyond the topic

(references outside of football)

Influencer engagement

Beyond Twitter

The digital life of a football

match

Pre-match Opta Facts and Commentator Packs

Live data

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 3: Opta michiel jongsma

Opta

We collect package and distribute detailed sports data to clients across the world

Which means we watch a lot of this

And are doing a lot of thishellip

What that screen looks like

Minutes

Played

Period

and type

of match

Last 10

events

collected

and sent

Direction of

play

Types of

events

collected

(each with a

keyboard

shortcut)

Team

Selected

Player Coordinates

field

(used to

locate the

action)

Arsenal 1-1 Tottenham ndash Kieran Gibbs

ltEvent id=281122930 event_id=785 type_id=16 period_id=2 min=76 sec=2 player_id=42427 team_id=3 outcome=1 x=954 y=599 timestamp=2015-11-08T173411290 WHO WHEN AND WHERE ltQ id=1040135994 qualifier_id=55 value=784gt Related event id ltQ id=2050387035 qualifier_id=231 value=457gt Keeper Y co-ordinate ltQ id=1659681972 qualifier_id=138gt Hit woodwork ltQ id=1987699505 qualifier_id=77gt High left of the goalmouth ltQ id=1344222442 qualifier_id=102 value=540gt Goalmouth y co-ordinate ltQ id=881242985 qualifier_id=274gt Hit left post ltQ id=154135468 qualifier_id=72gt Left-footed ltQ id=1866141129 qualifier_id=108gt Volley ltQ id=629629836 qualifier_id=22gt Regular play ltQ id=844336362 qualifier_id=214gt Big chance ltQ id=1977736367 qualifier_id=61gt Ball touch ltQ id=1717993283 qualifier_id=136gt Keeper touched ltQ id=1654679326 qualifier_id=29gt Assisted ltQ id=586801144 qualifier_id=103 value=234gt Goalmouth x co-ordinate ltQ id=1756163942 qualifier_id=230 value=05gt Keeper X co-ordinate ltQ id=746186412 qualifier_id=56 value=Centergt Zone ltQ id=1255642396 qualifier_id=154gt Intentional assist

The code for Gibbsrsquo goal

The evolution of sports data

Why is there a sports data

industry

Inside thestadia

Somewhereelse

Premier League global viewers

The interests of a football fan are changing

How we follow sport in 2016

How have we adapted to this

OptaJoe

Opta on Twitter

Over 1 million followers across Opta Twitter accounts

What goes into a good OptaJoe statistic

Relevance Adding

something new

Simplicity

How do we approach this

lsquoLearn by doingrsquo ndash we didnrsquot know what worked back in 2008

Develop recognizable brand

Number ndash fact ndash summarizing word

Expansion beyond the topic

(references outside of football)

Influencer engagement

Beyond Twitter

The digital life of a football

match

Pre-match Opta Facts and Commentator Packs

Live data

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 4: Opta michiel jongsma

Which means we watch a lot of this

And are doing a lot of thishellip

What that screen looks like

Minutes

Played

Period

and type

of match

Last 10

events

collected

and sent

Direction of

play

Types of

events

collected

(each with a

keyboard

shortcut)

Team

Selected

Player Coordinates

field

(used to

locate the

action)

Arsenal 1-1 Tottenham ndash Kieran Gibbs

ltEvent id=281122930 event_id=785 type_id=16 period_id=2 min=76 sec=2 player_id=42427 team_id=3 outcome=1 x=954 y=599 timestamp=2015-11-08T173411290 WHO WHEN AND WHERE ltQ id=1040135994 qualifier_id=55 value=784gt Related event id ltQ id=2050387035 qualifier_id=231 value=457gt Keeper Y co-ordinate ltQ id=1659681972 qualifier_id=138gt Hit woodwork ltQ id=1987699505 qualifier_id=77gt High left of the goalmouth ltQ id=1344222442 qualifier_id=102 value=540gt Goalmouth y co-ordinate ltQ id=881242985 qualifier_id=274gt Hit left post ltQ id=154135468 qualifier_id=72gt Left-footed ltQ id=1866141129 qualifier_id=108gt Volley ltQ id=629629836 qualifier_id=22gt Regular play ltQ id=844336362 qualifier_id=214gt Big chance ltQ id=1977736367 qualifier_id=61gt Ball touch ltQ id=1717993283 qualifier_id=136gt Keeper touched ltQ id=1654679326 qualifier_id=29gt Assisted ltQ id=586801144 qualifier_id=103 value=234gt Goalmouth x co-ordinate ltQ id=1756163942 qualifier_id=230 value=05gt Keeper X co-ordinate ltQ id=746186412 qualifier_id=56 value=Centergt Zone ltQ id=1255642396 qualifier_id=154gt Intentional assist

The code for Gibbsrsquo goal

The evolution of sports data

Why is there a sports data

industry

Inside thestadia

Somewhereelse

Premier League global viewers

The interests of a football fan are changing

How we follow sport in 2016

How have we adapted to this

OptaJoe

Opta on Twitter

Over 1 million followers across Opta Twitter accounts

What goes into a good OptaJoe statistic

Relevance Adding

something new

Simplicity

How do we approach this

lsquoLearn by doingrsquo ndash we didnrsquot know what worked back in 2008

Develop recognizable brand

Number ndash fact ndash summarizing word

Expansion beyond the topic

(references outside of football)

Influencer engagement

Beyond Twitter

The digital life of a football

match

Pre-match Opta Facts and Commentator Packs

Live data

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 5: Opta michiel jongsma

And are doing a lot of thishellip

What that screen looks like

Minutes

Played

Period

and type

of match

Last 10

events

collected

and sent

Direction of

play

Types of

events

collected

(each with a

keyboard

shortcut)

Team

Selected

Player Coordinates

field

(used to

locate the

action)

Arsenal 1-1 Tottenham ndash Kieran Gibbs

ltEvent id=281122930 event_id=785 type_id=16 period_id=2 min=76 sec=2 player_id=42427 team_id=3 outcome=1 x=954 y=599 timestamp=2015-11-08T173411290 WHO WHEN AND WHERE ltQ id=1040135994 qualifier_id=55 value=784gt Related event id ltQ id=2050387035 qualifier_id=231 value=457gt Keeper Y co-ordinate ltQ id=1659681972 qualifier_id=138gt Hit woodwork ltQ id=1987699505 qualifier_id=77gt High left of the goalmouth ltQ id=1344222442 qualifier_id=102 value=540gt Goalmouth y co-ordinate ltQ id=881242985 qualifier_id=274gt Hit left post ltQ id=154135468 qualifier_id=72gt Left-footed ltQ id=1866141129 qualifier_id=108gt Volley ltQ id=629629836 qualifier_id=22gt Regular play ltQ id=844336362 qualifier_id=214gt Big chance ltQ id=1977736367 qualifier_id=61gt Ball touch ltQ id=1717993283 qualifier_id=136gt Keeper touched ltQ id=1654679326 qualifier_id=29gt Assisted ltQ id=586801144 qualifier_id=103 value=234gt Goalmouth x co-ordinate ltQ id=1756163942 qualifier_id=230 value=05gt Keeper X co-ordinate ltQ id=746186412 qualifier_id=56 value=Centergt Zone ltQ id=1255642396 qualifier_id=154gt Intentional assist

The code for Gibbsrsquo goal

The evolution of sports data

Why is there a sports data

industry

Inside thestadia

Somewhereelse

Premier League global viewers

The interests of a football fan are changing

How we follow sport in 2016

How have we adapted to this

OptaJoe

Opta on Twitter

Over 1 million followers across Opta Twitter accounts

What goes into a good OptaJoe statistic

Relevance Adding

something new

Simplicity

How do we approach this

lsquoLearn by doingrsquo ndash we didnrsquot know what worked back in 2008

Develop recognizable brand

Number ndash fact ndash summarizing word

Expansion beyond the topic

(references outside of football)

Influencer engagement

Beyond Twitter

The digital life of a football

match

Pre-match Opta Facts and Commentator Packs

Live data

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 6: Opta michiel jongsma

What that screen looks like

Minutes

Played

Period

and type

of match

Last 10

events

collected

and sent

Direction of

play

Types of

events

collected

(each with a

keyboard

shortcut)

Team

Selected

Player Coordinates

field

(used to

locate the

action)

Arsenal 1-1 Tottenham ndash Kieran Gibbs

ltEvent id=281122930 event_id=785 type_id=16 period_id=2 min=76 sec=2 player_id=42427 team_id=3 outcome=1 x=954 y=599 timestamp=2015-11-08T173411290 WHO WHEN AND WHERE ltQ id=1040135994 qualifier_id=55 value=784gt Related event id ltQ id=2050387035 qualifier_id=231 value=457gt Keeper Y co-ordinate ltQ id=1659681972 qualifier_id=138gt Hit woodwork ltQ id=1987699505 qualifier_id=77gt High left of the goalmouth ltQ id=1344222442 qualifier_id=102 value=540gt Goalmouth y co-ordinate ltQ id=881242985 qualifier_id=274gt Hit left post ltQ id=154135468 qualifier_id=72gt Left-footed ltQ id=1866141129 qualifier_id=108gt Volley ltQ id=629629836 qualifier_id=22gt Regular play ltQ id=844336362 qualifier_id=214gt Big chance ltQ id=1977736367 qualifier_id=61gt Ball touch ltQ id=1717993283 qualifier_id=136gt Keeper touched ltQ id=1654679326 qualifier_id=29gt Assisted ltQ id=586801144 qualifier_id=103 value=234gt Goalmouth x co-ordinate ltQ id=1756163942 qualifier_id=230 value=05gt Keeper X co-ordinate ltQ id=746186412 qualifier_id=56 value=Centergt Zone ltQ id=1255642396 qualifier_id=154gt Intentional assist

The code for Gibbsrsquo goal

The evolution of sports data

Why is there a sports data

industry

Inside thestadia

Somewhereelse

Premier League global viewers

The interests of a football fan are changing

How we follow sport in 2016

How have we adapted to this

OptaJoe

Opta on Twitter

Over 1 million followers across Opta Twitter accounts

What goes into a good OptaJoe statistic

Relevance Adding

something new

Simplicity

How do we approach this

lsquoLearn by doingrsquo ndash we didnrsquot know what worked back in 2008

Develop recognizable brand

Number ndash fact ndash summarizing word

Expansion beyond the topic

(references outside of football)

Influencer engagement

Beyond Twitter

The digital life of a football

match

Pre-match Opta Facts and Commentator Packs

Live data

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 7: Opta michiel jongsma

Arsenal 1-1 Tottenham ndash Kieran Gibbs

ltEvent id=281122930 event_id=785 type_id=16 period_id=2 min=76 sec=2 player_id=42427 team_id=3 outcome=1 x=954 y=599 timestamp=2015-11-08T173411290 WHO WHEN AND WHERE ltQ id=1040135994 qualifier_id=55 value=784gt Related event id ltQ id=2050387035 qualifier_id=231 value=457gt Keeper Y co-ordinate ltQ id=1659681972 qualifier_id=138gt Hit woodwork ltQ id=1987699505 qualifier_id=77gt High left of the goalmouth ltQ id=1344222442 qualifier_id=102 value=540gt Goalmouth y co-ordinate ltQ id=881242985 qualifier_id=274gt Hit left post ltQ id=154135468 qualifier_id=72gt Left-footed ltQ id=1866141129 qualifier_id=108gt Volley ltQ id=629629836 qualifier_id=22gt Regular play ltQ id=844336362 qualifier_id=214gt Big chance ltQ id=1977736367 qualifier_id=61gt Ball touch ltQ id=1717993283 qualifier_id=136gt Keeper touched ltQ id=1654679326 qualifier_id=29gt Assisted ltQ id=586801144 qualifier_id=103 value=234gt Goalmouth x co-ordinate ltQ id=1756163942 qualifier_id=230 value=05gt Keeper X co-ordinate ltQ id=746186412 qualifier_id=56 value=Centergt Zone ltQ id=1255642396 qualifier_id=154gt Intentional assist

The code for Gibbsrsquo goal

The evolution of sports data

Why is there a sports data

industry

Inside thestadia

Somewhereelse

Premier League global viewers

The interests of a football fan are changing

How we follow sport in 2016

How have we adapted to this

OptaJoe

Opta on Twitter

Over 1 million followers across Opta Twitter accounts

What goes into a good OptaJoe statistic

Relevance Adding

something new

Simplicity

How do we approach this

lsquoLearn by doingrsquo ndash we didnrsquot know what worked back in 2008

Develop recognizable brand

Number ndash fact ndash summarizing word

Expansion beyond the topic

(references outside of football)

Influencer engagement

Beyond Twitter

The digital life of a football

match

Pre-match Opta Facts and Commentator Packs

Live data

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 8: Opta michiel jongsma

ltEvent id=281122930 event_id=785 type_id=16 period_id=2 min=76 sec=2 player_id=42427 team_id=3 outcome=1 x=954 y=599 timestamp=2015-11-08T173411290 WHO WHEN AND WHERE ltQ id=1040135994 qualifier_id=55 value=784gt Related event id ltQ id=2050387035 qualifier_id=231 value=457gt Keeper Y co-ordinate ltQ id=1659681972 qualifier_id=138gt Hit woodwork ltQ id=1987699505 qualifier_id=77gt High left of the goalmouth ltQ id=1344222442 qualifier_id=102 value=540gt Goalmouth y co-ordinate ltQ id=881242985 qualifier_id=274gt Hit left post ltQ id=154135468 qualifier_id=72gt Left-footed ltQ id=1866141129 qualifier_id=108gt Volley ltQ id=629629836 qualifier_id=22gt Regular play ltQ id=844336362 qualifier_id=214gt Big chance ltQ id=1977736367 qualifier_id=61gt Ball touch ltQ id=1717993283 qualifier_id=136gt Keeper touched ltQ id=1654679326 qualifier_id=29gt Assisted ltQ id=586801144 qualifier_id=103 value=234gt Goalmouth x co-ordinate ltQ id=1756163942 qualifier_id=230 value=05gt Keeper X co-ordinate ltQ id=746186412 qualifier_id=56 value=Centergt Zone ltQ id=1255642396 qualifier_id=154gt Intentional assist

The code for Gibbsrsquo goal

The evolution of sports data

Why is there a sports data

industry

Inside thestadia

Somewhereelse

Premier League global viewers

The interests of a football fan are changing

How we follow sport in 2016

How have we adapted to this

OptaJoe

Opta on Twitter

Over 1 million followers across Opta Twitter accounts

What goes into a good OptaJoe statistic

Relevance Adding

something new

Simplicity

How do we approach this

lsquoLearn by doingrsquo ndash we didnrsquot know what worked back in 2008

Develop recognizable brand

Number ndash fact ndash summarizing word

Expansion beyond the topic

(references outside of football)

Influencer engagement

Beyond Twitter

The digital life of a football

match

Pre-match Opta Facts and Commentator Packs

Live data

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 9: Opta michiel jongsma

The evolution of sports data

Why is there a sports data

industry

Inside thestadia

Somewhereelse

Premier League global viewers

The interests of a football fan are changing

How we follow sport in 2016

How have we adapted to this

OptaJoe

Opta on Twitter

Over 1 million followers across Opta Twitter accounts

What goes into a good OptaJoe statistic

Relevance Adding

something new

Simplicity

How do we approach this

lsquoLearn by doingrsquo ndash we didnrsquot know what worked back in 2008

Develop recognizable brand

Number ndash fact ndash summarizing word

Expansion beyond the topic

(references outside of football)

Influencer engagement

Beyond Twitter

The digital life of a football

match

Pre-match Opta Facts and Commentator Packs

Live data

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 10: Opta michiel jongsma

Inside thestadia

Somewhereelse

Premier League global viewers

The interests of a football fan are changing

How we follow sport in 2016

How have we adapted to this

OptaJoe

Opta on Twitter

Over 1 million followers across Opta Twitter accounts

What goes into a good OptaJoe statistic

Relevance Adding

something new

Simplicity

How do we approach this

lsquoLearn by doingrsquo ndash we didnrsquot know what worked back in 2008

Develop recognizable brand

Number ndash fact ndash summarizing word

Expansion beyond the topic

(references outside of football)

Influencer engagement

Beyond Twitter

The digital life of a football

match

Pre-match Opta Facts and Commentator Packs

Live data

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 11: Opta michiel jongsma

The interests of a football fan are changing

How we follow sport in 2016

How have we adapted to this

OptaJoe

Opta on Twitter

Over 1 million followers across Opta Twitter accounts

What goes into a good OptaJoe statistic

Relevance Adding

something new

Simplicity

How do we approach this

lsquoLearn by doingrsquo ndash we didnrsquot know what worked back in 2008

Develop recognizable brand

Number ndash fact ndash summarizing word

Expansion beyond the topic

(references outside of football)

Influencer engagement

Beyond Twitter

The digital life of a football

match

Pre-match Opta Facts and Commentator Packs

Live data

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 12: Opta michiel jongsma

How we follow sport in 2016

How have we adapted to this

OptaJoe

Opta on Twitter

Over 1 million followers across Opta Twitter accounts

What goes into a good OptaJoe statistic

Relevance Adding

something new

Simplicity

How do we approach this

lsquoLearn by doingrsquo ndash we didnrsquot know what worked back in 2008

Develop recognizable brand

Number ndash fact ndash summarizing word

Expansion beyond the topic

(references outside of football)

Influencer engagement

Beyond Twitter

The digital life of a football

match

Pre-match Opta Facts and Commentator Packs

Live data

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 13: Opta michiel jongsma

How have we adapted to this

OptaJoe

Opta on Twitter

Over 1 million followers across Opta Twitter accounts

What goes into a good OptaJoe statistic

Relevance Adding

something new

Simplicity

How do we approach this

lsquoLearn by doingrsquo ndash we didnrsquot know what worked back in 2008

Develop recognizable brand

Number ndash fact ndash summarizing word

Expansion beyond the topic

(references outside of football)

Influencer engagement

Beyond Twitter

The digital life of a football

match

Pre-match Opta Facts and Commentator Packs

Live data

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 14: Opta michiel jongsma

Opta on Twitter

Over 1 million followers across Opta Twitter accounts

What goes into a good OptaJoe statistic

Relevance Adding

something new

Simplicity

How do we approach this

lsquoLearn by doingrsquo ndash we didnrsquot know what worked back in 2008

Develop recognizable brand

Number ndash fact ndash summarizing word

Expansion beyond the topic

(references outside of football)

Influencer engagement

Beyond Twitter

The digital life of a football

match

Pre-match Opta Facts and Commentator Packs

Live data

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 15: Opta michiel jongsma

What goes into a good OptaJoe statistic

Relevance Adding

something new

Simplicity

How do we approach this

lsquoLearn by doingrsquo ndash we didnrsquot know what worked back in 2008

Develop recognizable brand

Number ndash fact ndash summarizing word

Expansion beyond the topic

(references outside of football)

Influencer engagement

Beyond Twitter

The digital life of a football

match

Pre-match Opta Facts and Commentator Packs

Live data

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 16: Opta michiel jongsma

How do we approach this

lsquoLearn by doingrsquo ndash we didnrsquot know what worked back in 2008

Develop recognizable brand

Number ndash fact ndash summarizing word

Expansion beyond the topic

(references outside of football)

Influencer engagement

Beyond Twitter

The digital life of a football

match

Pre-match Opta Facts and Commentator Packs

Live data

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 17: Opta michiel jongsma

Influencer engagement

Beyond Twitter

The digital life of a football

match

Pre-match Opta Facts and Commentator Packs

Live data

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 18: Opta michiel jongsma

Beyond Twitter

The digital life of a football

match

Pre-match Opta Facts and Commentator Packs

Live data

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 19: Opta michiel jongsma

Pre-match Opta Facts and Commentator Packs

Live data

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 20: Opta michiel jongsma

Live data

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 21: Opta michiel jongsma

Post-match

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 22: Opta michiel jongsma

Post-match

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 23: Opta michiel jongsma

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

OptaPro

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 24: Opta michiel jongsma

bull Working with professional clubs and federations providing analytical products and resources using

Optarsquos detailed database

bull OptaProrsquos cutting edge products support recruitment performance analysis and opposition analysis

About OptaPro

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 25: Opta michiel jongsma

Over 200 teams are working with Opta data

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 26: Opta michiel jongsma

How does OptaPro support teams

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 27: Opta michiel jongsma

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 28: Opta michiel jongsma

bull

VideoHub Elite

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 29: Opta michiel jongsma

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 30: Opta michiel jongsma

In-game analysis

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 31: Opta michiel jongsma

Pro Portal

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 32: Opta michiel jongsma

Pre-match In-game Post-match Recruitment

Opposition analysis

Identify threats

Set pieces amp penalties

Live Data

Identify Patterns

Immediate feedback

Review amp Analyse

Target performance

Seasonal trends

Global database

Assists scouts

Lowers investment risk

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 33: Opta michiel jongsma

Player and team reports

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 34: Opta michiel jongsma

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Advanced analytics

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 35: Opta michiel jongsma

bull OptaPro has developed a range of performance metrics that derive from Opta data

bull Providing in-depth analysis on past and future performance

bull Goalkeeping

bull Goal scoring

bull Possession

bull Set pieces

bull Chance creation

Advanced Analytics Adding Quality to Quantity

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 36: Opta michiel jongsma

bull Expected Goals calculates chance

quality and the probability of a player

scoring from a certain position based

on Optarsquos historical database

bull In 201516 Zlatan Ibrahimovic was

expected to score 22 non-penalty

goals based on his shots but actually

scored 33 Looking at his expected

goals from shots on target he would

was expected to net 272

bull A better predictor of future

performance than actual goals

bull Can be applied to recruitment

defensive work and team analysis

Expected Goals and Shooting Goals Added

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 37: Opta michiel jongsma

Example in identifying talent Vincent Janssen first half of 201516

Eredivisie first 17 MDs Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Luuk de Jong 14 13 799 1 158

2 Dirk Kuyt 13 9 492 4 315

3 Christian Santos 11 7 736 4 315

4 Seacutebastien Haller 11 6 609 5 394

5 Hakim Ziyech 10 9 463 1 158

19 Vincent Janssen 6 6 934 0 0

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 38: Opta michiel jongsma

Vincent Janssen 201516 Eredivisie top goalscorer

Eredivisie 201516 Goals (excl pens) Goals from pens

Player Goals Actual xG Actual XG

1 Vincent Janssen 27 22 2326 5 394

2 Luuk de Jong 26 23 1971 3 315

3 Arkadiusz Milik 21 19 1541 2 237

4 Dirk Kuyt 19 15 1183 4 315

5 Hakim Ziyech 17 15 1053 2 237

6 Seacutebastien Haller 17 11 1283 6 473

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 39: Opta michiel jongsma

bull Educating clubs on the applications of

advanced analytics

bull An event attended by 200 people from over

35 teams and federations

bull Providing a unique platform for amateur

analysts to showcase their work directly to

professional teams

OptaPro Analytics Forum

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 40: Opta michiel jongsma

bull Specialists in video capture and online streaming 100 video coverage of over 80 leagues world wide

bull Opta data widgets available within Scout 7 player records and fully integrated with Xeatre video

bull Boston based sports and data analysts Providers of recruitment analysis software to NBA and NFL teams

bull Leader in real time player tracking technology

bull League wide provision of match analysis software to all 42 Spanish league teams

bull Data integration with Red Beersquos Piero software as by broadcasters world wide

bull Data integration with SportsCode leading provider of self coding analysis software

bull Widgets integrated to The Sports Office club management system

OptaPro Partnerships

Data visualisation

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 41: Opta michiel jongsma

Data visualisation ndash implementing best practice

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma

Page 42: Opta michiel jongsma

wwwoptasportscom | OptaSuit

wwwoptasportsprocom | OptaPro

Contact

michieljongsmaoptasportscom | JongsmaJongsma