POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing...

52
POSITIONERING expertmeeting - platform 31

Transcript of POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing...

Page 1: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity

POSITIONERING

expertmeeting - platform 31

Page 2: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity

We love different points of view

Page 3: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity

conceptontwikkeling vanuit

de rollen ……

Page 4: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 5: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 6: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 7: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity

wat is de meerwaarde van een heldere

positionering?

de match maken tussen je product en je klant /doelgroep

Page 8: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 9: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 10: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 11: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 12: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 13: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 14: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 15: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 16: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 17: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 18: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 19: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 20: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity

maak gebruik van je eigen kracht!

Page 21: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity

1. ’vertel je eigen unieke verhaal’ : UNIQUE

2. ’wie beinvloed de klant’ : ZMOT

3. ’zoek en creëer local heroes’ : LOCAL

4. ’verandering als status quo’: ADAPTABLE

5. ’wie is je doelgroep’ : MATCHMAKING

Page 22: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity

voorbeeld 1: WERF 07

‘gebruik en vertel je eigen unieke verhaal’

Page 23: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 24: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 25: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 26: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity

SFEER

Page 27: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity

LEEFSTIJLEN

Page 28: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 29: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 30: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity

voorbeeld 2: zero moment of truth

‘wie beinvloed de klant’

Page 31: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity

ZMOT

https://www.youtube.com/watch?v=g40rrWBx2ok
Page 32: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity

voorbeeld 3: Woonboulevard, Beverwijk

‘zoek en creëer local heroes'

Page 33: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 34: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity

BEVERWIJK, WOONBOULEVARD

Page 35: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 36: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 37: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 38: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity

voorbeeld 4: IDB Rijswijk

‘omgaan met continue veranderingen’ ‘adaptable to change’ —> moet in je DNA komen te zitten

Page 39: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity

in de bogaard koopzondag 6 april

Page 40: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 41: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 42: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 43: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 44: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 45: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 46: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity

voorbeeld 5: BSR-model

‘hoe je inzicht krijgt in je doelgroep

en is er een match?

Page 47: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity

4 belevingswerelden

BSR - smart agent

https://www.youtube.com/watch?v=PJ5sv-yYiVo
Page 48: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity

Merkpositionering aansprekende merken per wereld

extravert

introvert

eg

o g

eo

rië

nte

erd

g

roe

p g

eo

riën

tee

rd

Page 49: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 50: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity
Page 51: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity

maar bovenal…

Page 52: POSITIONERING - Platform 31 · 2015-10-21 · Street Scott Street Hunter Street map version. Laing Street S HAN all hing Stree HAN IFR provides artists. cultural projects and com—unity

HARD WERKEN - VALLEN - OPSTAAN


1035 Frances Baard Street (corner Festival Street) 2012 /13 · 2014-03-26 · 1035 Frances Baard Street (corner Festival Street) HATFIELD Pretoria ANNUAL REPORT TO CITIZENS Government

1035 Frances Baard Street (corner Festival Street) 2012 /13 · 2014-03-26 · 1035 Frances Baard Street (corner Festival Street) HATFIELD Pretoria ANNUAL REPORT TO CITIZENS Government

Bus Stop List Sebastopol - Sonoma County Transit...B McKinley Street Morris Street Ac. Community Market I Healdsburg Avenue N. Main Street Safeway (Near Analy H.S.) b1 McKinley Street

Bus Stop List Sebastopol - Sonoma County Transit...B McKinley Street Morris Street Ac. Community Market I Healdsburg Avenue N. Main Street Safeway (Near Analy H.S.) b1 McKinley Street

Street Poetry

Street Poetry

UPPER TRINITY STREET PLACEMAI

UPPER TRINITY STREET PLACEMAI

Han ly Brochure

Han ly Brochure

Presentatie han nichting

Presentatie han nichting

Bien Dang Han

Bien Dang Han

Publieke biecht vanuit Wall Street

Publieke biecht vanuit Wall Street

street-food-fiesta print · Title: street-food-fiesta_print Created Date: 12/13/2016 5:06:03 PM

street-food-fiesta print · Title: street-food-fiesta_print Created Date: 12/13/2016 5:06:03 PM

Han Chinese

Han Chinese

Presentatie han 20101217

Presentatie han 20101217

Bijlage HAN

Bijlage HAN

Amsterdam High Street Retail

Amsterdam High Street Retail

Presentatie HAN HLO

Presentatie HAN HLO

Ren Han slideshow

Ren Han slideshow

D360 - Dorp Street

D360 - Dorp Street

Han Bakker - Proefschrift

Han Bakker - Proefschrift

10818 J STREET, OMAHA, NE 68137 10818 J Street 5.80 SF/yr ...€¦ · 10818 J STREET, OMAHA, NE 68137 10818 J Street $5.80 SF/yr NNN |3,855 SF. INVESTORSOMAHA.COM Information presented

10818 J STREET, OMAHA, NE 68137 10818 J Street 5.80 SF/yr ...€¦ · 10818 J STREET, OMAHA, NE 68137 10818 J Street $5.80 SF/yr NNN |3,855 SF. INVESTORSOMAHA.COM Information presented

HAN Lean-QRM symposium 11 juni. Danielle Hendriks, HAN

HAN Lean-QRM symposium 11 juni. Danielle Hendriks, HAN

Frank Zweegers - 3D Street Art

Frank Zweegers - 3D Street Art