Pepsi Research

8/12/2019 Pepsi Research

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Comparative Analysis of Soft Drink Market in Ghaziabad

A PROJECT REPORT

ON

A STUDY OF SUPPLY CHAIN MANAGEMENT OF

PEPSI CO. AND RESEARCH ON ITS MARKET

SHARE IN GHAZIABAD DISTRICT

PEPSI(GHAZIABAD)

Under Guidance OfMr. Sanjeev Anad

Terr!"#r$ Dev. Mana%er&Pe'(!) G*a+!a,ad

Submitted by

A-andee' Sa!n!

PGDBM //0//1&

R#22 N#. 345A

FORTUNE INSTITUTE OF INTERNATIONAL BUSINESS

NE6 DELHI037

Fortune nstitute of nternational !usiness 1


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CONTENT

T#'!8( Pa%e N#.

ACKNOWLEDGEMENT

PREFACE

METHODOLOGY

LIMITATION

7. COMPANY PROFILE

1.1 PEPSI COLA A BRIEF STORY 1-19

1.2 PEPSI IN INDIA 20-2

(!) T"#$%&'#

(!!) I$&'*'$

(!!!) E*+,%*'$

(!&) L%/, A!%$

(&) C/$$', M/$/'*'$

(&!) /#!/3,'

1. ENTRY OF PEPSI 24-25

. ORGANISATIONAL PROFILE

2.1 EYANI BEERAGES LTD. 26-27

2.2 ORGANISATIONAL HIERARCHY 28

2. DISTRIBTION OF ORGANISATION 29

2.4 DISTRIBTION STRATEGY 0



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2.5 DISTRIBTION CHANNEL 1-2

. MANUFACTURING PROCESS -4

4. PRESENT STATUS OF PEPSI IN GHAZIABAD REGION 5

5. DATA ANALYSIS AND INTERPRETATION OF DATA 6

5.1 ANALYSIS OF PEPSI :S COKE ON THE DAILY SALES 7-50

5.2 CALCLATION AND GRAP.HS 51-5

6. S6OT ANALYSIS OF D.B.LTD 54-55

7. FINDINGS AND OBSER9ATION 56-59

8. RECOMMONDATION 60-61

9. SUGGESTION 62-6

10. CONCLUSION 64-65

11. CONSUMER :UESTIONNAIRE 66-69

12. RETAILER AND DEALER :UESTIONNAIRE 70-72

1. BIBLIOGRAPHY 7

Fortune nstitute of nternational !usiness


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ACKNO6LEDGEMENT

T' %++%#"$! %; "$

+#%'.

I @! % * !$'#' /$? % M#. S/$''& A$/$< (T'##!%# D'&',%+*'$

M/$/'#) /$< M#. S/$+/, (C"%*'# E='"!&') @% /&' *' / +/!'$ '/#!$ /$/!%$ /$< '.

"#S#A"C' D#SG&

T! " C%$"*'# $''*' / /!(/$< '@!$ "*). T'#' / 3''$ %*'

T' '#* P'+! !$ ! $/*' ! "#', /$ !$

?$%@$ /


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N%3%

T' +/'$ %;;!' 3',!'&'< '' @% $/*' @'#' %% !*!,/# /$< !$' P'+-K%,/ /' ' % %; "/# 3" '&'$ /

' "/# */#?'. J" / P'+! @%",< +'$< ,/#' "* %$ /


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%"+,' %; '/# P'+!-C%,/ /< 3''$ %+'#/!$ / / ,% 3'/"' %; ;,""/!$ "/#

+#!' /$< "++,!' 3" $%@ ' ;/'< / ,% % ,/#' / ! @/ "$,!?', '

@%",< 3' /3,' % #'%&'#. T' #!'< 3%##%@!$ /+!/, ' #!'< ',,!$ /' '

#!'< ',,!$ /

N%!$ @%#?'

%#+%#/!%$ +/!< 0000 ;%# /,, %; T' P'+!-C%,/ C%#+%#/!%$ /' --

!$,"



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M'/#', @/ ! /#

3'/*' / *'*3'# %; ' 3%/#< %;

@/ % /# +"!$ %''#

+#%= &%' ;#%* '&'# /++'$!$. O$ '


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3'/"' 3 %@!$ "+ / ' *''!$ '&'$ %" ' '$ ,'; ! +#%&!

3',!'&'< / !$' ! @/ @%,'/,' "/$! ' @/##/$'< / %33'# (,!

M'/#', /< %$/'< G" /$< %,< !* %; ' #%"3,' ' @/ /&!$ @! P'+!-

C%,/. G" '$ */


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!= '/# /$< /;'# ' != '/# @'#' "+ / R%/, ;%# '/ /,,%$ %; P'+!-C%,/

%,

H%@'&'# ' @! ;#%* C%/-C%,/ % P'+!-C%,/ #'",'< !$ / *%#' /$ / 0

%,< !$ 6 %>. 3%,' ;%# 5 B" G" /< 3''$ #!$ % ',, P'+! !$ 3% 6 %>.

3%,' ;%# 5 /$< !$ 12 %>. 3%,' ;%# 10 @'#'$ @%#?!$. G" #'/,!>'< / P'+!-

C%,/ . %; P'+!-C%,/

;%# 5 ! @/ / HGE "' G" !**'


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',,!$ P'+!-C%,/ ;#/$!' #%"%" ' $/!%$. W!!$ @% '/# P'+!-C%,/

/< %$' ;#%* ,%!$ */,, /*%"$ %; *%$' '/# /;'# '/# % */?!$ %&'#

2000000 !$ +#%;! /$< 3 198 ! @/ */?!$ %&'# 4000000.

G" /< +,/'< /,, %; ! ';;%# !$% P'+!-C%,/ /$< 3 194 ' /< *%&'< ! %"

%; ' #'< /$< !$% ' 3,/? 3" L%; I$%#+%#/'< @/ !$?!$ ;/ W'$ G" /!/3/< ! / @',,-?$%@$ +,/' 3'/"' ! $'/# % D',! @! ' /# %; "**'#

'

%$, P'+! ! /3,' % #'/.

I$ +,/' @'#' C%?' ! $% /3,' % #'/ /$< ! / ',+'< P'+! % /!'&' / !

*/#?' /#' '$ ! %*+'!%#.

P'+! /< /,*% /?'$ ' */#?' ;#%* C%?' !$ /,, #'+' +/#/*''#. C%*+/$ !

/&!$ 3''# +#%*%!%$ +%,! /$<

W! ' +#''$ /" ! /$ 3' /"*'< / ' !*' ! $% ;%# @'$ P'+! @!,,

/?' ' %&'#/,, */#?' /$< C%?' @!,, $% ;!$< /$ +,/' % "#&!&'.



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OLME PRCHASED BY RETAILERS

S.N#. O

1. S/,*/ H%', 7 5

14. D/$/$< S%#' 5 4

15. A*3' C%$;%!$/# 4

16. A$"/ S%#' 4 2

17. S!& P#%. S%#' -

18. Y/


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9OLUME PURCHASED BY RETAILERS

/UTLETS NAME PEPSI COKE

1. I$


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S. NO. /UTLETS NAME PEPSI COKE

1. T/! G'$. S%#' 5 22. S/$/ M!/$ B/$


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1. S!& G'$. S%#' 5 2. B' C%$;'!%$/# 1 8

. B/!/ P#%. S%#' 5

4. H!$/ C%$;'!%$/# 7

5. S!& P#%. S%#' 2 5

6. D'&//$'' G'$. S%#' 5 4

7. M'

8. S/!,' S%#' 5

9. S/!$! P/$ C%#$'# 2

10. S!/$! S@'' 5 2

11. !/ T'/ S/,, 2 4

12. M/#!%,< M'

PERCENTAGE= PEPSI4.07

COKE56.9

SUR9EY CONDUCT AT= R/ N//#



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1. N'@ S#'' C%$;. 5 22. P/#!&/# P,/>/ 5

. B"33,' C%$;. 7 4

4. S#'' G/$' C%$;. 7

5. T/'' J"!' C%#$'# 9

6. H%$/, G'$. S%#' 5 6

7. S#'' D'+. S%#' 2 5

8. B#!@/! P#%+'#


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PEPSICOKES.N%.

941.O",'2.S/*S%#'

P/$

11. S"3/ P/$ 2 112. M/$/, S%#' 7

1. B!?/$'# S@'' 7 2

14. !/ P/$ 5 2

15. A$!, P/$ 1

16. R/?' J"!' C%#$'# 6 2

17. R%!$ P/$ B/$


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1. M//


COKE48.28

SUR9EY CONDUCT AT= !/ N//#



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1. K/#/$ T'/ S/,, 5 2. S/* P/, H%', 5

. S//# R'/"#/$ 9 5

4. D!,/@/# P/$ C%#$/# 4 7

5. C/"


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1. C/"


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1. S"#'/$< PCO 72. S//'' P/$ 2 7

. A#'+/ P/$ 5

4. S@'' O* S@'' 5 5

5. M/$,/* P/$ C%#$'# 6

6. S/$/* P/$ B/$


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1. P/@/$ K!#/$/ S%#' 7 52. B/,/'' R'/"#/$ 5 8

. S@/! R'/"#/$ 5

4. J/! B%,' B/$


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1. A%? T#/$+%# C%. 52. M/$% K!#/$/ 5 4

. S"#' T'/ S/,, 2 5

4. T/$'/ T'/ S/,, 2 4

5. D!$' T#/&',

6. B!,,' D! H/! 2 4

7. L!,' C%$;'. 5

8. A$?! P#%. S%#' 5

9. P#''! C%$;'. 4

10. B/, K!/$ S%#' 5

11. R'$"?/ S%#' 2 4

12. M'&/ P/$ B/$


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1. S/!$ D/3/ 7 52. S//# P/$ B/$

8. S#'' C%$;'. 7 2

9. G"+/ P#%.S%#' 1

10. P#/!3/D'+. S%#' 2

11. S!&/* S@'' 5

12. S"3/* /#!'$ S%#' 11. S%$"T'/ S/,, 9 4

14. M%$!/ C%$;'. 5

15. B/! S"+'# S%#' 2

16. K/,! G'$. S%#' 4

17. R"3 G'$. S%#' 6 4

18. S/$''/ P#%. S%#' 4 5

19. P//, P''?% C'$#' 5 7

20. K//, C%$;'. 5 2


COKE47.5

SUR9EY CONDUCT AT= P#//+ !/#



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1. C/"

12. S/*/ M!/$ B/$


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MARKET SHARE OF PEPSI IN GHAZIABAD-2003

Others

7%

Pepsi

49%

Coke

44%

Pepsi Cock Others

MARKET SHARE OF PEPSI IN ALL OVER INDIA-2003

Pepsi

43%

Coke

47%

Others10%

Pepsi Coke Others



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YEARLY ALES OF PEPSI IN GHAZIABAD

0

2

4

6

8

10

12

14

16

18

20

JAN FEB M AR APR M AY JUN JUL AUG SEP OCT NOV DEC

MONTHS

SALESIN

PERCETAGE



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MARKET SHARE OF SOFT DRINK FOR LAST 3 YEAR IN GHAZIABAD

0

10

20

30

40

50

60

2000 2001 2002

YEARS

PEPSI COKE OTHERS

MARKET SHARE OF COLD DRINK IN GHAZIABAD

COKE

44.58% PEPSI

55.42%

PEPSI COKE



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S6OT ANALYSIS OF D.9.L

S$"#&G$'

1. W!

4. N% +#%+'# +#%'


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'/< %$ *%&' //!$ ' &/#!%" +#%*%!%$/, #/'!' /


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FINDING AND OBSER9ATION

CO&SUM#" SU"*#+

55 %; %/, #'+%$



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A%#

Y%" /$< /

70


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5


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RECOMMENDATIONS

C%*+/$ %",< '*+/! *%#' %$ /

%",< +#%&!

+#%+'# */$$'#.

C%*+/$ %",< %$

% / %


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SUGGESTIONS

C%*+/$ /$ %+'$ %*' *%$%+%, %",' !$ ' +#!*' */#?' /$< 3"!$'

'$'# %; G/>!/3/

D"#!$ +'/? '/%$ @'$

'$%"#/' '* ;%# !&!$ *%#' /,' % ' %*+/$. M%#'%&'# @!%" !$#'/!$

+'#'$/' %; +#%;! % #/' ! ;/!,! @!,, @%#?. I$'/< %; !&!$ '*' %$

+'# #/' '* %*+/$ %",< !$'#

%; ' #'/!,'# / ! ! &'# ''$!/, ;%# G/>!/3/< */#?' % /$' ! ;#%* #'/!,'#

% ;!$/, %$"*'# */#?'. T''$/'# %",< 3' /#' %; ' %*+/$ /$< ! !

%$;%#*!$ #%" "


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D',!&'# %; %;

%",< 3' /


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CONCLUSION

A;'#

/#' */


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%OCA% AD*#"$S#M#&$

T' %*+/$ / #'/'< 3#/$< /@/#'$' /*%$ ' %$"*'# #%" %$/$

/

+'#!%

"#DD"#SS&G CO&SUM#"

COMPLAINTS ' %*+/$ / '/3,!'< / '* / ?''+ #/? %; %$"*'#

%*+,/!$. I / @',, '-"+ $'@%#? @! %$/ #'/!,'# %$"*'# #'%#


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:UESTINNAIRE FOR CONSUMER

1. W#!'

3) UUUUUUU.. ;). UUUUUUUU

) UUUUUUU.. ).

UUUUUUUU.


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')UUU..M%"$/!$ D'@ .;) UUUF/$/

)UUU..M!= %; P'+! 3#/$< ) UUU.M!= %; C%?'

3#/$

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