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Group-6 Section-D

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Both the brothers were physicians by profession-whichhelped them understand the industry.

Ido schoenberg formed iMDsoftwhere he first realisedopportunity for IT in medical field-deeloped system to

obsere monitoring deices and then integrating itsinformation.

2001-Ido became !"# of !are$ey% which was founded by&ob-here they proided direct interaction between patientsand 'I!-with help of internet Based ('&s and certain tools.

2006-after selling care)ey% based on their e*periences theywanted to use health-care IT-to proide affordable%conenient access to health care-terms of place and deliery.

BRIEF OVERVIEW-

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+. 'appened because of two issues that patients faced-

Show up at emergency rooms

Schedule an appointment with their physicians

,. Type and uality of care receied by patientsdepended on-

'ealth insurance coerage

-coered patients-(!(specialists

-uncoered pateints-emergency roomsmain

sourceGeographic locationpatient e*perience aried

between and within states.

&IS" # /0"&I!/1 2"33

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KEY PLAYERS- (atients

(roiders

'ospitals

1ursing homes

'ealth clinics(hysicians4doctors

'I!

(riate-57

(ublic-897 IT (roiders

(riate euity

:enture capital firms

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VALUE ADDED TO PATIENTS-

Immediate relief-waiting time was high;"*hibit-

++uality

/ffordability !hoice-location% proiders% time. (riacy-eliminating elements of shame. 1o need for appointments in adance.

Immediate second opinion Improed e*perience-manage own information and

use self tools

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VALUE ADDED TO DOCTORS-

?oung docs-add ,ndshift in eening to manage dailyactiities

0id age docs-improe their monotonous life scheduleand wor) from home to coer their reenueaspirations

&etired docs-To stay away from tradition clinician lifethey proide online consultation so as to fulfil theirpractising needs

In short it proides @3"AIBI3IT?-without basicneeds and constraints of traditional physicians

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VALUE ADDED TO HIC-

&eduction of costs-cosultation% operation

#pen their doors to non members

&eputational benefits-deeloping goodwill bybeing open

Improe their image-offering sericestononmembers-disabled% undesered

/ligning financial incenties of physicians

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REVENUE MODEL

PATIENTS- ("&!"I:"D B"1"ITS

0"1TI#1"D I1 :/3C"S

("&!"I:"D !#STSSearch cost-reduced as all info about (!( is aailable

under one place.

0onetary costs-&educed fees for consultation-from +-95 to ,5dollar per consultation% also no need to copaycosts

1o waitiing time-which is similar to opportunity cost

/cusition cost-no appointment% no time barrier"ase of getting second opnion and thus reduction in

detoriating conditions

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REVENUE MODEL HIC- ("&!"I:"D B"1"ITS

0"1TI#1"D I1 :/3C"S

("&!"I:"D !#STSSearch cost-reduced as you can reach out to lot of

patients and thus increase your reenue by theincrease in premium amounts we get.

0onetary costs-reduction in the amount ofconsultation fees from F95 to F,5 per patient

/cusition cost-getting new membersreputation building and improed image of the

company

'I! could sae F.6 per patient per month.

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VALUE ADDED TO AMERICAN WELL-

0ade-'I! as primary target% hence gotlucratie customer channel than patients

&esources of 'I! proided mar)eting effortsto encourage physicians and patients to use

online care. got access to large pool of patients and

doctors.

Got easy access to patients medical records Sponsor online medical consultations directly

or indirectly.

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REVENUE MODEL AMERICAN WELL-

They reuired upfront and recurring reenues

#ne time fee for each addressable life

/nnual maintenance and support fee

/nnual hosting fee

Get F, to F9 for eery online transaction

If 'I! wanted assistance in IT or mar)etingamerican well would proide them at per

proect basis. (roiders-listing fee.

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T'/1$ ?#C