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PIO – workshop innovatieve sportkledij 1

TEMP-0010-DOT-F - Verhaert PresentationCONFIDENTIAL

MarktbevragingInnovatieve Sportkledij

Stijn SmetInnovation Consultant

Mei 2018

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PIO – workshop innovatieve sportkledij 2

INTRODUCTIE PROJECT

• Aanbesteder:Vlaamse Overheid – Departement Economie, Wetenschap en InnovatieProgramma Innovatieve Overheidsopdrachten

• Project:Innovatieve koelkledij voor topsporters

• Aanvrager:Agentschap Sport Vlaanderen

• Opdracht:Begeleiding, ondersteuning en facilitering marktconsultatie

• Doelstelling:Olympische Spelen Tokio in 2020Betere en meer gebruiksvriendelijke koeltechnologie om Vlaamse atleten voor, tijdens en na training of wedstrijd te kunnen afkoelen

http://www.innovatieveoverheidsopdrachten.be/http://www.innovatieveoverheidsopdrachten.be/en

An Schrijvers - An.Schrijvers@ewi.vlaanderen.be - pio@ewi.vlaanderen.be

Programme for Innovation Procurement• Public procurement as a tool to stimulate innovation

• Improve the performance of the public sector• Improve economic competitiveness

• Yearly budget: 5 mio euro

• To finance procurement of R&D (50% of cost of procurer)

• To test and validate innovative solutions for the public sector

• Scope: public sector in Flanders

Why ?

Public sector advantages:

• Better and cheaper solutions through competition

• Strong involvement in the development of innovative solutions

• Strenghten knowledge on latest evolutions in the market

• Tackle societal challenges

Private sector advantages:

• New markets, insight in public needs

• More money available for innovation, more collaboration

• First aid in commercialising new products and services

• More possibilities for SME’s and start-ups

PIP-portfolio

• 1st and 2nd call - 30 projects• http://www.innovatieveoverheidsopdrachten.be/lop

ende-projecten

• http://www.innovatieveoverheidsopdrachten.be/en/current-projects

• 3rd call - deadline 15 June 2018• http://www.innovatieveoverheidsopdrachten.be/opr

oep-tot-projectvoorstellen

• PIP-Newsletter (in Dutch!)• Bottom PIO-homepage

http://www.innovatieveoverheidsopdrachten.be/

From market consultation to innovative solution

PIO-application

Idea

mmm

Market consulta-

tion

Conclusions of market consultation determine approach of the procurement: Is R&D needed: yes/no? Is validation/testing of available solutions needed? Which procurement procedure to use?

Tender document

From market consultation to innovative solution

PIO-application

Idea

Marketconsulta-

tion

Conclusion: innovative solutions available or close to the market

Tender document

Procure innovative

solution

Validate solution

From market consultation to innovative solution

PIO-application

Idea

Market consulta-

tion

Tender document

Innovative solution

Concept

Conclusion: R&D is needed

Proto-type

Testing

TOPSPORT AND SCIENCECOOLING GEAR

Sport Vlaanderen – Topsport: goal toobtain as much top-8 places on EC, WC and OG in Olympic sports.

Guide elite athletes, coaches and staffin their road to Tokio and beyond.

Elite athletes are often abroad, in places where it can be hot and humid. For example: the Olympic Games in Tokio: average 32 degrees and 70% humidity, WC football in Doha, …

Why application from Sport Vlaanderen?

Why is this a problem?

In extreme heat, our body suffers to cool down to a normal state. Ifthe humidity is also high, it gets even harder. The body can become

in a hyperthermic state, which can imply dangerous AND affectsperformance negative.

Hyperthermia?

Hyperthermia is elevated body temperature due to failed thermoregulation that occurs when a body produces or absorbs more heat than it dissipates. Extreme temperature elevation then becomes a medical emergency requiring immediate treatment to prevent disability or death.

Possible cause: Exercise in a hot and humid environment. Transpirationcan not cool down the body.

Treatment: Hypertermia can be life threatening if no action has been taken. What can be done:

• Ending the provoking factor: for exampleending the exercise

• Physical cooling down using water and/or ice• Specific therapy such as medication.

A person with a normal body temperature can perform on a higherlevel compared to a person in hyperthermia.

Hyperthermia can be life threathening (for example. Reanimationsduring sport events)

Solution could be interesting for medical use (persons with disturbedthermoregulation).

If solution can be processed in textile, application in many areas is possible.

WHAT: need?

Way to cool down the elite athletes before/during andafter training or competition during their stay in thehead/humid places.

Current cooling gear (vb. Hyperkewl): needs to be frozenusing a freezer and based on ice. Therefore they are notuserfriendly and not usefull in all environments.

Pointed for EC/WC and OG (Tokio: during summer 22 days above 30 degrees with a humidity of >70%)

Questions?

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WORKSHOP SET-UP

INTRO SELECT

5 TEAMS

‘15 ‘45

FINETUNE

5 TEAMS

PITCH

‘45 ‘30

VOTE

‘15

SUBSCRIBE

‘15

13.30 15.15 16.30

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WHO ARE WE

Stijn SmetInnovation ConsultantStijn.Smet@verhaert.com

David BackxInnovation ConsultantDavid.Backx@verhaert.com

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5 8 +1K +175 25M

competencelabs

productsdeveloped

teammembers

m€ R&D budget (2018)

THE SWEET SPOT OF INNOVATION

PROFILE

Tuning towards

innovation centers

Verhaert – New Products and Services

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RECAP PREVIOUS WORKSHOP

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BODY COOLING

BODY PARTS TO BE COOLED: BEFORE THE GAME / RACEDURING WARM-UP

BODY PARTS TO BE COOLED: AFTER THE GAME / RACEDURING RECOVERY

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MATCH DAY TOUCHPOINTS Understand the persona’s motivations and needs and map their experience as positive or negative. Determine the root cause for unpleasant experiences.

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MATCH DAY TOUCHPOINTS Understand the persona’s motivations and needs and map their experience as positive or negative. Determine the root cause for unpleasant experiences.

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INSIGHTS FROM THE DISCUSSIONS

USER

ENTOURAGE

• Avoid hassle

• Avoid inconveniences

• Customizable for the athlete

• Adjustable design

• Wearability

• Low weight

• Effect cooling gear on core temperature= negligable and individual

• Psychological effect on topsporter = most important value

• Robust technology

• Different use cases

• Differences per individual sport branch and subcategory

• Regulations within each sport branch

DESIGN DRIVERS

• Versatility for the users

• Psychological effect to be leveraged

• Improvement for handlers

• Independent from available infrastructure

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SET-UP OF TODAY

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DESIGN DRIVERS – USER-CENTRICWorkshop step-by-step: selection

1. Score each design driver/DI on ‘satisfaction’ and ‘importance’2. Map each design driver card on the visual mapping template 3. Discover which elements are the most important to tackle

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POTENTIAL SOLUTIONS – MARKET- & TECH-CENTRICWorkshop step-by-step: selection

1. Map out all tech cards on a roadmap (short/mid/long term)2. Go forward with the tech cards listed as ‘short term’3. Select (2x) 2 relevant selection criteria4. Map each technology card on the canvas template5. Select the most promising technological building blocks

SHORT LONG

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COMBINING TO HIGH POTENTIALSWorkshop step-by-step: finetuning

1. Combine the selected technologies with important development items and form 1-3 differentiating concepts

2. List positive and negative effects and risks of each option. Start with the most promising one

3. Discuss and select the best concept4. Prepare to pitch the concept to the plenary group

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PITCHING & DISCUSSIONWorkshop step-by-step: voting

1. Each teams pitches 1 top concept2. We consolidate into (max.) 4 differentiating concepts3. We vote for the 1-2 preferred top concept(s)

• Think as a ceo – multifunctionality in sports & scalability to mainstream

• Think as an R&D manager – manufacturability by 2019

• Think as a user – (perceived/psychologically) performance & usability

4. Note down whether you would like to be involved in the further development

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PARTICIPANTS PER TEAM

TEAM 1

Ivo Van Aken - Tennis VlaanderenSander De Vrieze - Centexbel

Sven Ghyselinck - DEVANAlexandra Vriamont - CREAX

TEAM 2

Sydney Van Bokhoven - DB&PEric Pellis - INUTEQ International B.V.

Frank Godefroidt - HoGentEdwin Maes - Centexbel

Max De Vylder - Vlaamse Atletiekliga

TEAM 3

Simona Vasile – HoGent Textiel- & ModetechnologieElliott Rayner - ASICS

Steven Van Beylen - Parantee-PsylosJan Vanpraet - DECCA NV

Louis-Philippe Vancraeynest - CREAX

TEAM 4

Johan Tiesnitsch IZI BodyCoolingSam Ratajczak - Bioracer

Dimitri Dumery - Wind en Watersport VlaanderenJo Ghillebert - VUB

Mick Beunen- BNT HOCKEY

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BREAK

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PITCHING TIME

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