I Mann No Budget
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- 1. site: www.brandtraining.com.ua site:e-mail: [email protected]
2. , , site: www.brandtraining.com.ua site:e-mail: [email protected] 3. site: www.brandtraining.com.ua site:e-mail: [email protected] 4. FAQ ? + - , , - site: www.brandtraining.com.ua site:e-mail: [email protected] 5. 1. , . 2. : site: www.brandtraining.com.ua site:e-mail: [email protected] 6. : igor-mann.rusite: www.brandtraining.com.uasite:e-mail: [email protected] 7. ? site: www.brandtraining.com.ua site:e-mail: [email protected] 8. site: www.brandtraining.com.ua site:e-mail: [email protected] 9. 1001 , site: www.brandtraining.com.ua site:e-mail: [email protected] 10. . . .. site: www.brandtraining.com.ua site:e-mail: [email protected] 11. site: www.brandtraining.com.ua site:e-mail: [email protected] 12. site: www.brandtraining.com.ua site:e-mail: [email protected] 13. site: www.brandtraining.com.ua site:e-mail: [email protected] 14. site: www.brandtraining.com.ua site:e-mail: [email protected] 15. . . . site: www.brandtraining.com.ua site:e-mail: [email protected] 16. ? (, , , .) /? ? ? AIDA? site: www.brandtraining.com.uasite:e-mail: [email protected] 17. ! site: www.brandtraining.com.ua site:e-mail: [email protected] 18. = ? site: www.brandtraining.com.ua site:e-mail: [email protected] 19. . . - site: www.brandtraining.com.uasite:e-mail: [email protected] 20. site: www.brandtraining.com.ua site:e-mail: [email protected] 21. 1) 2) 3) 75%20% 5%site: www.brandtraining.com.uasite: e-mail: [email protected] 22. site: www.brandtraining.com.ua site:e-mail: [email protected] 23. ? ....site: www.brandtraining.com.uasite:e-mail: [email protected] 24. site: www.brandtraining.com.ua site:e-mail: [email protected] 25. ... site: www.brandtraining.com.ua site:e-mail: [email protected] 26. ?1. () 2. (4Business, , ?..), .. (max2) ( , ) ( ) ! ( , ) 24/7 (, ,-, , ()) 3. site: www.brandtraining.com.uasite:e-mail: [email protected] 27. site: www.brandtraining.com.ua site:e-mail: [email protected] 28. site: www.brandtraining.com.ua site:e-mail: [email protected] 29. + site: www.brandtraining.com.ua site: e-mail: [email protected] 30. site: www.brandtraining.com.ua site:e-mail: [email protected] 31. site: www.brandtraining.com.ua site:e-mail: [email protected] 32. site: www.brandtraining.com.ua site:e-mail: [email protected] 33. site: www.brandtraining.com.ua site:e-mail: [email protected] 34. 1. , 2. , 3. site: www.brandtraining.com.ua site:e-mail: [email protected] 35. site: www.brandtraining.com.ua site:e-mail: [email protected] 36. 10% , 20% , 30% , 50% , 80% , 90% , site: www.brandtraining.com.uasite:e-mail: [email protected] 37. site: www.brandtraining.com.ua site:e-mail: [email protected] 38. site: www.brandtraining.com.ua site:e-mail: [email protected] 39. . 1. 2. 3. p 4. p 5./p? 6. p? 7. 8. 9. 10. 11. PR+ site: www.brandtraining.com.ua site:e-mail: [email protected] 40. site: www.brandtraining.com.ua site:e-mail: [email protected] 41. 1. 55 2. 3. 4 4. 5. 6. 7. site: www.brandtraining.com.uasite:e-mail: [email protected] 42. 55 site: www.brandtraining.com.ua site:e-mail: [email protected] 43. ! site: www.brandtraining.com.ua site:e-mail: [email protected] 44. (): (: ) ()site: www.brandtraining.com.uasite:e-mail: [email protected] 45. site: www.brandtraining.com.ua site:e-mail: [email protected] 46. site: www.brandtraining.com.uasite:e-mail: [email protected] 47. - ACCOUNT _______________________USABILITY TIMING BUDGETS COMMENTS MARCOM Events national shows regional shows 1. seminarshigh budget, hotels workshops at customer/Alcatel promises, clubs techies, regular techies contest YuTK SI contest VIP clubs 2. roadshow Alcatel speaker opportunities conferences Customer speaker opport.ask customer to make a preso dinners up to 10 people anniversaries 10 years NSS 3. ( receptionsf.e. new office openning cerem entertainment sports hospitality abroad trip (customer site, EB customer satisfaction survey Direct Marketing) Mailings Telemarketing Collateral/eleteral/gifts Alcatel newsletter Account newsletter Customer magazines/newspap. SI, MTS, Vympelcom 4. brochures catalogues multimedia gifts - birthdays gifts - dates New Year or proffesional Advertising Magazines Internet Outdoor Alcatel or jount (this is our ser Miscellaneous Web site solutions promotion like Triple Play or VAS consultancy FF/Broaden Your Marketing CAT satisfaction survey INTERNAL sponsorship INTELLIGENCE Analysis references News Inquiriessite: www.brandtraining.com.uasite:e-mail: [email protected] 48. 1. 11. 2. 12. mirror-TV 3. 13. dead marketing 4. ambient media 14. shockvertising 5. product sitting 15. identity marketing 6. crazy PR 7. life placement 8. storytelling 9. 10. site: www.brandtraining.com.ua site:e-mail: [email protected] 49. site: www.brandtraining.com.ua site:e-mail: [email protected] 50. Flashmob - Avto performance Striking - Street action - UCO - Viral Video - People Ad - Partizan Projection - Viral Game - - WOM - site: www.brandtraining.com.ua site:e-mail: [email protected] 51. AMBIENT MEDIA - Mistery shoppers - Provocative - PZ Sampling - Graffiti - - Animal Ad - Illusion - Brand space - Wild Posting - - AirField Ad - site: www.brandtraining.com.ua site:e-mail: [email protected] 52. Pizza Ad - Waterpool Ad- WC Ad - PZ sms - sms BarberAD - Blogging - site: www.brandtraining.com.ua site:e-mail: [email protected] 53. site: www.brandtraining.com.ua site:e-mail: [email protected] 54. site: www.brandtraining.com.ua site:e-mail: [email protected] 55. site: www.brandtraining.com.ua site:e-mail: [email protected] 56. site: www.brandtraining.com.ua site:e-mail: [email protected] 57. site: www.brandtraining.com.ua site:e-mail: [email protected] 58. site: www.brandtraining.com.ua site:e-mail: [email protected] 59. site: www.brandtraining.com.ua site:e-mail: [email protected] 60. - - - - - - ...! ... ! - - - ...! site: www.brandtraining.com.ua site: e-mail: [email protected] 61. : site: www.brandtraining.com.ua site:e-mail: [email protected] 62. 4 1 2 site: www.brandtraining.com.ua site:e-mail: [email protected] 63. site: www.brandtraining.com.uasite:e-mail: [email protected] 64. . - . , , . 1000$ - . , . - . 2, 1000$ - Excel. 10$. - , . , . ( , , 200 ). site: www.brandtraining.com.ua site:e-mail: [email protected] 65. (: ) site: www.brandtraining.com.uasite:e-mail: [email protected] 66. : 10 site: www.brandtraining.com.ua site:e-mail: [email protected] 67. site: www.brandtraining.com.ua site:e-mail: [email protected] 68. site: www.brandtraining.com.ua site:e-mail: [email protected] 69. site: www.brandtraining.com.ua site:e-mail: [email protected] 70. site: www.brandtraining.com.ua site:e-mail: [email protected] 71. site: www.brandtraining.com.ua site:e-mail: [email protected] 72. site: www.brandtraining.com.ua site:e-mail: [email protected] 73. 8. ? 9. ? 10. (storytelling) 11. 12. 13. 14. 15. 16. 17. ! 18. site: www.brandtraining.com.uasite:e-mail: [email protected] 74. site: www.brandtraining.com.uasite:e-mail: [email protected] 75. site: www.brandtraining.com.ua site:e-mail: [email protected] 76. : 30% - , 12% - 7% - 5% - 2% - site: www.brandtraining.com.uasite:e-mail: [email protected] 77. ? 20+ 15+ ? ? ! !site: www.brandtraining.com.uasite: e-mail: [email protected] 78. ? 1. 2. 3. site: www.brandtraining.com.uasite:e-mail: [email protected] 79. site: www.brandtraining.com.ua site:e-mail: [email protected] 80. Storytelling site: www.brandtraining.com.ua site:e-mail: [email protected] 81. , ! ? ? ? ? , .? -? ? -, , ? (, ). ? : . . ., , 99.999% : , 4, . - - , NEW! -( 3 !, !), . , + , , , . site: www.brandtraining.com.ua site:e-mail: [email protected] 82. Networking site: www.brandtraining.com.ua site:e-mail: [email protected] 83. (, , , ) site: www.brandtraining.com.uasite:e-mail: [email protected] 84. . site: www.brandtraining.com.uasite:e-mail: [email protected] 85. ! (8-12) 1 , ... site: www.brandtraining.com.uasite:e-mail: [email protected] 86. Meet Customer site: www.brandtraining.com.ua site:e-mail: [email protected] 87. ! Avis vs. Hertz - ? , , , , , site: www.brandtraining.com.uasite:e-mail: [email protected] 88. Excel Access CRM ( 66) site: www.brandtraining.com.uasite:e-mail: [email protected] 89. site: www.brandtraining.com.ua site:e-mail: [email protected] 90. 60% CRM () 60% CRM (Gartner) 69% CRM (Insight Technology Group) 70% CRM 18 (Giga ) site: www.brandtraining.com.uasite:e-mail: [email protected] 91. site: www.brandtraining.com.ua site:e-mail: [email protected] 92. -2 : () : + n : () site: www.brandtraining.com.ua site:e-mail: [email protected] 93. - 2 - * * *- . 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( .. ) leads ?? ...site: www.brandtraining.com.uasite:e-mail: [email protected] 101. site: www.brandtraining.com.ua site:e-mail: [email protected] 102. 19. 20. 21. site: www.brandtraining.com.uasite:e-mail: [email protected] 103. ! . site: www.brandtraining.com.ua site:e-mail: [email protected] 104. = ( )/ ( ) : , - (), () site:: www.brandtraining.com.ua sitee-mail: [email protected] 105. site: www.brandtraining.com.ua site:e-mail: [email protected] 106. 1: : () - : ( , ( ), ) () (. -) site: www.brandtraining.com.ua site:e-mail: [email protected] 107. . . : 6 ( , ) : (11... 66) : Black Jack ( 15%, 5%) Superquinn (0 ) : : (= , )site: www.brandtraining.com.ua site:e-mail: [email protected] 108. Bundle site: www.brandtraining.com.ua site:e-mail: [email protected] 109. 4.99 vs. 5.00 3.90 : vs. ( , ) vs. , vs. _____ site: www.brandtraining.com.ua site:e-mail: [email protected] 110. site: www.brandtraining.com.ua site:e-mail: [email protected] 111. site: www.brandtraining.com.ua site:e-mail: [email protected] 112. site: www.brandtraining.com.ua site:e-mail: [email protected] 113. site: www.brandtraining.com.ua site:e-mail: [email protected] 114. site: www.brandtraining.com.ua site:e-mail: [email protected] 115. site: www.brandtraining.com.ua site:e-mail: [email protected] 116. site: www.brandtraining.com.ua site:e-mail: [email protected] 117. site: www.brandtraining.com.ua site:e-mail: [email protected] 118. site: www.brandtraining.com.ua site:e-mail: [email protected] 119. 57 ! site: www.brandtraining.com.ua site: e-mail: [email protected] 120. 25%*site: www.brandtraining.com.ua site:e-mail: [email protected] 121. ? 25% site: www.brandtraining.com.ua site:e-mail: [email protected] 122. site: www.brandtraining.com.ua site:e-mail: [email protected] 123. site: www.brandtraining.com.ua site:e-mail: [email protected] 124. ROI ROI calculator ($): 1000000OMP 500000 500000 ($)50000 2500 20 (.)20site: www.brandtraining.com.uasite:e-mail: [email protected] 125. 1 0,00. 0 USB 150,00.0 Ethernet300,00. * 0 1,97 1 07 20 0 1,54 1 19 020 0,21 1 00 100 0,53 1 00 24 0 0,00. 1 128 /50,00.0 256 / 100,00.0 512 / 200,00. () 0 256 499,00. 1 512 888,00.0 10241 556,00.0 20483 002,00. 31,27. 938,00. 11 256,00. * - , .. site: www.brandtraining.com.ua site:e-mail: [email protected] 126. : (, ) :1 2 3 ( ): 1 5,05 4,91 3,272 6,17 5,05 3,373 7,29 5,78 3,85 ()1 3002 1403 100 () 3 (): 1 1515 2 863,8 3 729 , ():3107,8 "-" (): 1 9811473981 2 471,8707 471,8 3 385578 385 () 27581837,8 () 349,81270 (%) 11% 41%site: www.brandtraining.com.uasite: e-mail: [email protected] 127. site: www.brandtraining.com.ua site:e-mail: [email protected] 128. site: www.brandtraining.com.ua site:e-mail: [email protected] 129. site: www.brandtraining.com.ua site:e-mail: [email protected] 130. site: www.brandtraining.com.ua site:e-mail: [email protected] 131. 1. 2. IDA 3. 4. 5. 6. : 7 - 1 site: www.brandtraining.com.uasite:e-mail: [email protected] 132. AIDA A attention ( ?) I interest ( /?) D desire ( /?) A action ( ?) site: www.brandtraining.com.uasite: e-mail: [email protected] 133. K.I.S.S. ! Call-site: www.brandtraining.com.uasite: e-mail: [email protected] 134. site: www.brandtraining.com.ua site:e-mail: [email protected] 135. site: www.brandtraining.com.ua site:e-mail: [email protected] 136. site: www.brandtraining.com.ua site:e-mail: [email protected] 137. site: www.brandtraining.com.ua site:e-mail: [email protected] 138. site: www.brandtraining.com.ua site:e-mail: [email protected] 139. site: www.brandtraining.com.ua site:e-mail: [email protected] 140. site: www.brandtraining.com.ua site:e-mail: [email protected] 141. , , ? ... ...-? ?12 ? 70...? ! IVECO DAILY? 5 5 ? : , ! ! , ?! ?! , , ? ! ! ? ? ... ? , ? tion! site: www.brandtraining.com.ua site: e-mail: [email protected] ? ? 142. 22. FAQ 23. - 24. 25. 26. () 27. 28. 29. 30. 31. 32. site: www.brandtraining.com.ua site:e-mail: [email protected] 143. - : : ( ) (, Happy Meal McDonalds) ( , ) (, , , ) site: www.brandtraining.com.uasite:e-mail: [email protected] 144. FAQ , . ., ? , . . ? ! FAQ . , , : FAQ , ... , - . , ? : , , ... : . -, icq, . .site: www.brandtraining.com.uasite:e-mail: [email protected] 145. site: www.brandtraining.com.uasite:e-mail: [email protected] 146. -2 ! ! ! ( AIDA) , , , ( , - ), ( ) ( ?) ( Outlook) site: www.brandtraining.com.ua site:e-mail: [email protected] 147. = 1000 site: www.brandtraining.com.ua site:e-mail: [email protected] 148. site: www.brandtraining.com.ua site:e-mail: [email protected] 149. . b2b 90% site: www.brandtraining.com.uasite:e-mail: [email protected] 150. (GE 2 ) ( IdeaGroup) site: www.brandtraining.com.uasite:e-mail: [email protected] 151. ? , , ( ) (2 ) site: www.brandtraining.com.ua site: e-mail: [email protected] 152. ( ) Design rules 2 (AIDA ) (2: , ; , ) ? 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(-)site: www.brandtraining.com.ua site:e-mail: [email protected] 237. site: www.brandtraining.com.ua site:e-mail: [email protected] 238. 24/7!! site: www.brandtraining.com.ua site:e-mail: [email protected] 239. site: www.brandtraining.com.ua site:e-mail: [email protected] 240. 8 800 + + + (777 7777) + (xxx MANN)site: www.brandtraining.com.uasite:e-mail: [email protected] 241. PDF Cisco PDF - PR site: www.brandtraining.com.ua site:e-mail: [email protected] 242. site: www.brandtraining.com.uasite:e-mail: [email protected] 243. site: www.brandtraining.com.ua site:e-mail: [email protected] 244. 36. 37. : 38. 39. site: www.brandtraining.com.uasite:e-mail: [email protected] 245. () ( (, , ! !), , , , ...) (, , , ...) / (/) , . , , (, ) (.., , ..) ... site: www.brandtraining.com.uasite:e-mail: [email protected] 246. site: www.brandtraining.com.ua site:e-mail: [email protected] 247. 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