Florensis Case Jeroen Heydendael

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FLORENSIS

Transcript of Florensis Case Jeroen Heydendael

Page 1: Florensis Case Jeroen Heydendael

FLORENSIS

Page 2: Florensis Case Jeroen Heydendael

FLORENSISOnline business The new website and planning tool are the first steps for Florensis to bring their business online. Florensis is one of the largest international players in the field of young plants, seeds and cuttings. Florensis has offices in Western Europe, America and production facilities in North Africa. There is a concrete ambition: by using smart user friendly solutions that really connect with the desires of their clients. In doing this,Florensis wants to actively advise their clients on the cultivation and sale of young plants.

Website At Florensis.com you’lll feel more what Florensis does and what they can offer you. By giving live insights into the availability of young plants and offering the possibility to order them, the site actively improves their own business and their clients business.

“WITH THE ORDERING PLATFORM WE CAN REALLY HELP OUR CLIENTS A LOT BETTER AND POSITIVELY

CHANGE THE SETUP IN THE CURRENT MARKET”

Superior ease of use We didn’t just look at the online strategy of Florensis, but also very specifically at the working habits of the Sales Reps. For example, by using smart keyboard shortcuts one can quickly and easily navigate through the form cells and enter values. In further releases we aim to further improve the user friendliness of the site for users.

Order Platform The order platform gives Sales Reps all across Europe the possibility to enter the order planning of their clients entirely online. Now Sales Reps always know what products are available in real time because of the direct integration with the back end system PAT. This minimizes ordering time and potential stock errors and helps Florensis think along with their clients in advising them on the future growing of specific young plants.

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