BRUSSEL - 25 MAART 2019 PETER ROSSEEL

Director MCR, Spin-off KULeuvenVisiting Professor University of Leuven

De gouden driehoek visie-leiderschap-cultuur. Waarom gedragsverandering zo moeilijk is en

wat je eraan kan doen.

@Rosseel_Peter www.mcr-consulting.be

Over digitalisering, innovatie en transformatie

Omgaan met disruptie

© Copyright.Deze slides mogen niet gebruikt en/of

gedeeld/verdeel worden in welke vorm dan ook zonder schriftelijke toestemming

van MCR en Peter Rosseel.

Black White

MCR is a spin-off company of the University of Leuven (Belgium)

Model for strategy implementation, business transformation, leadership and learning

Working across organisations and country cultures: 300 organisations worldwide

Profit sector, semi government, government

Just naming a few organisations MCR work with

• British American Tobacco ( in 65 countries)

• Mozambique Leaf Tobacco Company /Universal Leaf

• University of the Free State , South Africa

• Pick’nPay, South Africa

• William Grant & Sons, UK (Glenfiddich and Hendrick’s Gin)

• Solar - Coca Cola, Brazil

• JCC, Brazil (building and managing shopping malls)

• Nationale Nederlanden Poland and The Netherlands

• Izico, The Netherlands (inventors of the Bicky Burger)

• Boehringer-Ingelheim (Pharma) - Taiwan

• General Mills UK (Pastries)

• EMC2 ( (ICT hardware & software)

• IDC - Analysts

• Sodexo Europe

• Mead Johnson Nutrition Europe

• Newsprinters, UK

• Merck, Canada

• Unilver, Kenia

• COMPASS GROUP

• Dataflow (Ausy Belux)

• STACI Belgium

• Tobania – IT consultants

• Mydibel

• Ninatrans (Transportation)

• Cras Woodshops Group

• KBC Bank – ING Bank - BNP Parisbas Fortis

• AEXIS – Financial consultants

• Umicore

• Promoplan

• University Hospitals of Ghent and Brussels

• University College Leuven Limburg (UCLL)

• Instituut voor de Overheid (KULeuven)

• CEVORA/CEFORA

• FAMIFED

• City of Geel, City of Beringen, City of Turnhout, City of Ternat, City of Knokke-Heist, City of Ostend.

• Home care center Woonzorgnet Dijleland

• Fonds for professional diseases (FOD)

• Fonds for accidents at work (FOD)

• Ministry of Foreign Affaires

• Psychiatric centre O.L.V. Brugge

• Province of Vlaams-Brabant, West-Vlaanderen &Oost-Vlaanderen

INTERNATIONAL BELGIUM

A holistic approach

Strategy

Strategic implementation

plan

Change & transformation

Strong Leadership

Genuine LearningEngaging the whole

organisation

© Peter Rosseel en MCR

Creating Commitment for results

Inform

Engage

Empower

Change (behaviour)

70%

30%

-70%

30%

70%

+70%

Fail Succeed

© Peter Rosseel en MCR

The world we live in

The 4th industrial revolution

(Industry 4.0)

Genuine Learning - Agility – innovationInform- engage – empower – change behaviour

© Peter Rosseel en MCR

Digitalisering – technologische definitie

Nearly instant, free, and flawless ability to connect people, devices, and physical objects anywhere.

McKinsey&Company, January 2018

Digitalization

In general: "In an efficient way making use of the technology available to increase customer experience."

In organisations:"In an efficient way making use of the technology available to transform your organisation in such a way that it increases employee engagement and customer experience."

Relational

Genuine Learning - Agility – innovationInform – engage – empower – change behaviour

What really matters

The “right” structure

CREATING COMMITMENT FOR RESULTS

FROM STRATEGY TO EXECUTION

Execution

Strategic Leadership Agenda

(SLA) C

Personal Leadership Agenda

Campaign Plan

Organisation strategy

95% of allorganisationsdo not have a

culture of engagement

LeadershipExternal Internal

E v i d e n c e – b a s e d E x p e r i m e n t i n g

Vision

Strategic Plan [Digital]

Operating ModelFive levers:1. Lean Process Design2. Digitization3. Intelligent process automation4. Advanced analytics5. Business Process outsourcing

Customer experience & convenience – delight

Customer journey

[85%:90% score individual touch points – 60% overall].

Customer Collaboration Model

[Also with partners & competitors]

Bold thinking – Bold moves

Basics right: product, price, service, brand.

Redefine measures of success. Marketshare.• First to market with innovation• Leading on productivity• Working with other businesses in the ecosystem [stop us vs

them]

•Processes support the journey and are not siloed•Digital savvy talent + p.o.v. of other.•Culture – Agile (happy customers – happy

employees)

DigitalizationFrom incremental improvement [change], to bold moves [transformation]

StrategyExecution

© copyright Peter Rosseel & MCR

Peter Rosseelwww.mcr-consulting.be

Thank you for your attention

@Rosseel_Peter