Ambassadors...een machtig makkelijk verhaal?
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Transcript of Ambassadors...een machtig makkelijk verhaal?
Ambassadeurs Een machtig
makkelijk verhaal
Apple Watch case
- Attract and boost the number of ambassadors for Bolero Seeder campaigns
- Bring the Apple Watch app of Bolero in the spotlights
- The ambassador(s)with the highest number of hits will win the Apple Watch.
Goal
Set up
Situatie
Interest Love Advocacy Cocreation Collaboration
Receive Engage Share Input Become one
Latent Manifest
FANhier niet hier
Interest Love Advocacy Cocreation Collaboration
Receive Engage Share Input Become one
Interest Love Advocacy Cocreation Collaboration
Receive Engage Share Input Become one
Latent Manifest
Content marketing strategie
Social media strategie
Ambassador strategie
86
Resultaten
86 Interest Love Advocacy Cocreation Collaboration
Receive Engage Share Input Become one
Many people – low treshhold
Few people – high treshhold
KBC Adviseur
TEW Student
Startup
Corporate strategy
SocialStrategy
Online strategy
AmbassadorStrategy
Mature Experimental
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