Abp ananda research snapshot wk 35 12

ABP ANANDAWeek 35’2012

New TG – CS ABC 15+

Market – West Bengal

Reach – CS 4+ & CS 15+ Yrs

6641

5851

5109

15941349

5819

6614

4556 45165030

172180

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24 GHANTA ABP Ananda News Time Bangla

Kolkata TV RPLUS Mahuaa Khobor

TAM Peoplemeter System Market: WB

SEC Wise Share

Channel SEC A SEC B SEC C SEC DE

Universe 16% 23% 23% 38%

24 GHANTA 32% 29% 21% 26%

ABP Ananda 39% 32% 39% 19%

Kolkata TV 13% 13% 20% 27%

Mahuaa Khobor 0% 0% 0% 1%

News Time Bangla 14% 14% 19% 14%

RPLUS 2% 12% 1% 13%

Share of Bangla News channels in different Socio Economic Groups

*Age 15+ Yrs


Channel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+

Universe 22% 23% 18% 17% 20%

24 GHANTA 25% 28% 34% 20% 31%

ABP Ananda 38% 34% 30% 34% 30%

Kolkata TV 15% 18% 13% 22% 17%

Mahuaa Khobor 1% 0% 1% 0% 0%

News Time Bangla 19% 13% 18% 14% 14%

RPLUS 4% 6% 3% 9% 8%

Age group Wise

Share of Bangla News channels in different Age Groups


Channel CS 15 + M ABC CS 15+ F ABC

Universe 54% 46%

24 GHANTA 27% 29%

ABP Ananda 38% 34%

Kolkata TV 15% 17%

Mahuaa Khobor 0% 0%

News Time Bangla 17% 12%

RPLUS 4% 8%

Gender Wise

Share of Bangla News channels in Genders


Share of Bangla News Channels in TV Universe- TG ABC 15+

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24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda

Channel Share Trend

TAM Peoplemeter System TG- ABC 15+ Market: WB

Share of Bangla News Channels in Bangla News Genre- TG ABC 15+

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Market Share Trend


Reach (000’s) of Bangla News channels- TG ABC 15+

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Reach’000 Trend


Avg Weekly Time Spent by viewers (in mins)- TG ABC 15+

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Time Spend Per Viewer Trend


Market wise share

Channel Calcutta WB .1 to 1 Mn WB 1 Mn+

24 GHANTA 26% 34% 25%

ABP Ananda 35% 40% 39%

Kolkata TV 16% 14% 16%

Mahuaa Khobor 0% 1% 0%

News Time Bangla 17% 10% 19%

RPLUS 6% 1% 1%


Program Health – ABP Ananda

S.No. ABP Ananda TVR

1 PROTI POKHE 1.34

2 EK DOZEN GALPO 1.11

3 GUJARAT RAYE 1.11

4 LOVE STORY 1.11

5 XTRA TIME 1.09

6 ABP ANANDA KHABAR 1.08

7 NOJORE 9 TA 1.05

8 MUMBAIHAMLAR KHALNAYAK 1

9 RUNNER 0.96

10 MICHAEL MRITURAHSYA 0.9


Top program split – Among top 50

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2221

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2019 19

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ABP Ananda 24 GHANTA News Time Bangla


Top 20 programs of the week –

Genre

Channel Program Start Time TVR

News Time Bangla KUTKACHALI 22:53 1.42

ABP Ananda PROTI POKHE 22:28 1.34

24 GHANTA SHERA 11 22:58 1.27

Kolkata TV EI MAHURTA 24:02:00 1.19

Kolkata TV SAMBAD SARADIN 19:31 1.15

24 GHANTA AAPNAR RAI 19:58 1.15

ABP Ananda EK DOZEN GALPO 21:58 1.11

ABP Ananda GUJARAT RAYE 22:58 1.11

ABP Ananda LOVE STORY 23:30 1.11

ABP Ananda XTRA TIME 22:28 1.09

ABP Ananda ABP ANANDA KHABAR 22:57 1.08

ABP Ananda NOJORE 9 TA 20:58 1.05

Kolkata TV KHABAR SERIOUS 19:56 1.05

24 GHANTA ANNANYA SAMMAN 23:32 1.01

ABP Ananda MUMBAIHAMLAR KHALNAYAK 23:28 1

Kolkata TV KOLKATA LIVE 22:41 0.97

ABP Ananda RUNNER 21:28 0.96

ABP Ananda MICHAEL MRITURAHSYA 22:58 0.9

24 GHANTA 24 GHANTA NEWS 22:58 0.89

News Time Bangla SPORTS TIME 22:28 0.87


THE TVR TREND

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Thanks

Abp ananda research snapshot wk 35 12

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