maandag 17 december 12

MORE INSIGHTS, LESS METRICS

Darwin gives senior marketeersthe possibility to compareall online communicationin order to optimizetheir mediamix.

We provide thebigger picture.

YOUR METRICSDO NOT MATTER.

being a marketer

SUCKS

changing markets

1. SNEL VERANDERENDE MARKT

Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.

maandag 17 december 12

THE CEO DOESN’T TRUST YOU

1. SNEL VERANDERENDE MARKT

Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.

maandag 17 december 12

“The advertisers have lost the way in the digital ecosystem. Advertisers ask for a limited set KPI’s which measure

true effect.”-IAB Whitepaper

observation

observation

interpretation

observation

interpretation

action

observation

interpretation

action

3 WAYSTO INTERPRET

YOUR DATALIKE A DATA NERD

brand awareness

brand appreciation

action

advocacy

sales funnel

ACTIONAWARENESS ADVOCACYAPPRECIATION

Each time your brand or a mes-sage you have sent is seen by someone.

ACTIONAWARENESS ADVOCACYAPPRECIATION

Each time your brand or a mes-sage you have sent is seen by someone.

Each time anyone buys something from you or expresses his/her purchase intentions

ACTIONAWARENESS ADVOCACYAPPRECIATION

Each time your brand or a mes-sage you have sent is seen by someone.

Each time anyone opts-in to messages from your brand.

Each time anyone buys something from you or expresses his/her purchase intentions

ACTIONAWARENESS ADVOCACYAPPRECIATION

When someone completes an action which cre-ates awareness for your brand with their peers.

Each time your brand or a mes-sage you have sent is seen by someone.

Each time anyone opts-in to messages from your brand.

Each time anyone buys something from you or expresses his/her purchase intentions

ACTIONAWARENESS ADVOCACYAPPRECIATION

http://www.measurementnow.net/

SEARCH FORPATTERNS

Facebook

Twitter

Website

USESTATISTICS

DRIE VOORWAARDEN

maandag 17 december 12

1.

2. 3.

Use a framework toanalyze your data.Search for patterns.Don’t be stupid, use statistics.

Thanks!

maandag 17 december 12

QUESTIONS?

@anthonybosschem

Co-founder Darwin Analytics

darwinanalytics.com