Your metrics do not matter

maandag 17 december 12

MORE INSIGHTS, LESS METRICS

Darwin gives senior marketeersthe possibility to compareall online communicationin order to optimizetheir mediamix.

We provide thebigger picture.

YOUR METRICSDO NOT MATTER.

being a marketer

SUCKS

changing markets

1. SNEL VERANDERENDE MARKT

Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.


THE CEO DOESN’T TRUST YOU

1. SNEL VERANDERENDE MARKT

Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.


“The advertisers have lost the way in the digital ecosystem. Advertisers ask for a limited set KPI’s which measure

true effect.”-IAB Whitepaper

observation

observation

interpretation

observation

interpretation

action

3 WAYSTO INTERPRET

YOUR DATALIKE A DATA NERD

brand awareness

brand appreciation

action

advocacy

sales funnel

ACTIONAWARENESS ADVOCACYAPPRECIATION

Each time your brand or a mes-sage you have sent is seen by someone.



Each time anyone buys something from you or expresses his/her purchase intentions



Each time anyone opts-in to messages from your brand.



When someone completes an action which cre-ates awareness for your brand with their peers.


Each time anyone opts-in to messages from your brand.



http://www.measurementnow.net/

SEARCH FORPATTERNS

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USESTATISTICS

DRIE VOORWAARDEN


1.

2. 3.

Use a framework toanalyze your data.Search for patterns.Don’t be stupid, use statistics.

Thanks!


QUESTIONS?

@anthonybosschem

Co-founder Darwin Analytics

darwinanalytics.com

Business