DML 2016 - Mobile video in moments that matter carat i_prospect

31

Transcript of DML 2016 - Mobile video in moments that matter carat i_prospect

Page 1: DML 2016 - Mobile video in moments that matter  carat i_prospect
Page 2: DML 2016 - Mobile video in moments that matter  carat i_prospect

Het moment

bepaalt je

online video

Page 3: DML 2016 - Mobile video in moments that matter  carat i_prospect
Page 4: DML 2016 - Mobile video in moments that matter  carat i_prospect

PERSOONLIJK

Page 5: DML 2016 - Mobile video in moments that matter  carat i_prospect

40 Minuten gemiddeld Per Youtube Sessie

DE GROEI VAN MOBIEL

Page 6: DML 2016 - Mobile video in moments that matter  carat i_prospect

INTENTIE BOVEN IDENTITEIT

Page 7: DML 2016 - Mobile video in moments that matter  carat i_prospect
Page 8: DML 2016 - Mobile video in moments that matter  carat i_prospect

1.

Page 9: DML 2016 - Mobile video in moments that matter  carat i_prospect

2.

Page 10: DML 2016 - Mobile video in moments that matter  carat i_prospect

3.

Page 11: DML 2016 - Mobile video in moments that matter  carat i_prospect

4.

Page 12: DML 2016 - Mobile video in moments that matter  carat i_prospect

HET JUISTE

I WANT TO KNOW

Page 13: DML 2016 - Mobile video in moments that matter  carat i_prospect

EEN GOED

Page 14: DML 2016 - Mobile video in moments that matter  carat i_prospect

Economy

class

HOE VERTEL JE

Page 15: DML 2016 - Mobile video in moments that matter  carat i_prospect

NIET TE

Page 16: DML 2016 - Mobile video in moments that matter  carat i_prospect

INTERESSANT

BELEVING

NIET OPDRINGERIG

HET PERFECTE

MOMENT

Page 17: DML 2016 - Mobile video in moments that matter  carat i_prospect

Grote netwerken Premium netwerken

MOBILE VIDEO LANDSCHAP

Page 18: DML 2016 - Mobile video in moments that matter  carat i_prospect

I WANT

TO BUY

NOW

VIDEO TARGETING

BEPAALD

Page 19: DML 2016 - Mobile video in moments that matter  carat i_prospect

I WANT

TO KNOW

MOMENT

Page 20: DML 2016 - Mobile video in moments that matter  carat i_prospect

VOORBEELD

Page 21: DML 2016 - Mobile video in moments that matter  carat i_prospect

VIDEO

START NA 50% VISIBILITY

STOPT BIJ MINDER

Page 22: DML 2016 - Mobile video in moments that matter  carat i_prospect

DWINGT NIETS AF

MOMENT

WEKT INTERESSE

CALL TO ACTION

REDACTIONELE CONTENT

Page 23: DML 2016 - Mobile video in moments that matter  carat i_prospect

MOBILE EDIT

MOMENT

FULLSCREEN NA INTERACTIE 75% waist

98% portrait

90% muted

Page 24: DML 2016 - Mobile video in moments that matter  carat i_prospect

DOELSTELLING

MOMENT

VERHAAL

Page 25: DML 2016 - Mobile video in moments that matter  carat i_prospect

MOMENT

CROSS DEVICE IDENTITY

Page 26: DML 2016 - Mobile video in moments that matter  carat i_prospect

CROSS DEVICE IDENTITY

MOBILE EDIT

Page 27: DML 2016 - Mobile video in moments that matter  carat i_prospect

MOBILE onvriendelijk

Page 28: DML 2016 - Mobile video in moments that matter  carat i_prospect

9x VTR

10s ATTENTION

Interactie

Page 29: DML 2016 - Mobile video in moments that matter  carat i_prospect

FOCUS OP MOMENT

INTENTIE BOVEN IDENTITEIT

GOED VERHAAL

MOBILE

MADE FOR MOBILE

Page 30: DML 2016 - Mobile video in moments that matter  carat i_prospect

Wij kijken er naar

uit om momenten te pakken

met jullie.

Marijke Gorissen

[email protected]

[email protected]

Melvin van Gom

Page 31: DML 2016 - Mobile video in moments that matter  carat i_prospect