Post on 05-Apr-2018
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FORTIS(IND) &MEDICLINIC(SA)
TITANS
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Logos
Two hands that fuse seamlessly with
a human form- reassuring approachto healthcare. Patient-centric care isfundamental.Green is a color of healing,health andwell-being.Red, expressive of the dynamic zeal.
The medical symbol
encircled signifies coveringall aspects.
It also representsprotection and support bythe groupBlue is the universal colorfor vast presence.
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South african culture
South Africans are known as the 'rainbownation epitomizing cultural diversity.
11 languages are recognized in SA.
English and Afrikaans are the businesslanguages
Ethnic Make-up: black 75.2%, white13.6%, Colored 8.6%, Indian 2.6%.
extended family and family values arevery important.
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Impress South Africans
carry flowers and bouquets.
21st and 40th birthdays are very
important.
Good gift wrapping is essential.
The most important point for Indians is
that gifts will be opened when received,immediately.
again for us- be on time.
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THE work CULTURE OF INDIA &SOUTH AFRICA
INDIA SOUTH AFRICA
Manager authoritarian
Religious conventionsare strong.
Gift giving is important.
Business language English Very common to use
titles. Role of women
important, at all levels.
Manager authoritative Racism still exists.
Relationship basis ofgood business.
Business languageEnglish.
Uncommon to usetitles.
Role of women minimal.
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Fortis hospital NAMASTE
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Medi-Clinic hospital hallo
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Neha Mohabey
INTRODUCTION
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Hospital names and corporatefamily.
Fortis Mediclinic
Fortis healthcares firsthospital started inaugust 2001 at Mohali.
Fortis healthcare was
established in 1996 bythe promoters ofRanbaxy lab.
Founder- late dr.Parvinder Singh.
Medi-Clinic wasfounded in 1983 byDr. Edwin Hertzog, ofRembrandt Group
(now Remgro Group).
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Locations of hospitals
Fortis Medi-clinic
Mohali, faridabad,raipur, bengaluru(6),new delhi(5),punjab(2),mumbai(4),jaipur, kota, chennai,noida, kolkatta(3).
Acquired 8 wockhardthospitals
Acquired escortshospitals and fewothers.
floreal mauritius.
49 hospitals spreadover these regions -Eastern cape, erongo,free state, gauteng,khomas. Khwazulu-netal, limpopo,
mpumalanga,northwest, northerncape, western cape,otjozondjupa.
Switzerland and UAE.
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Concept and vision
Fortis Medi-clinic
To create a world-class integratedhealthcare deliverysystem in India.
Entailing thefinest medical skills.
Compassionatepatient care.
To enhance the qualityof life of patients.
Providingcomprehensive, high-quality hospitalservices.
Group will be regardedas the most respectedand trusted hospitalservices by patients,doctors and funders ofhealthcare.
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Comfort and care
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Specialities
Heart and VascularSurgery
Cancer Treatments
Neurology & Neurosurgery Cosmetic &
Reconstructive Surgery Obstetrics & Gynecology Ophthalmology Clinical Nutrition &
Dietetics Internal medicine Emergency Medicine Dentistry Endocrinology Pain Management
Orthopedics & JointReplacement
Minimal Access and
Bariatric Surgery Pediatric IVF and Reproductive
Medicine Gastroenterology Radiology and Imaging
Dermatology Nephrology and Urology ENT Pulmonology Anesthesia Rheumatology
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Fortis specialities.
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Lalit Patil
Statistics and Data
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Important events- Medi-Clinic
1983- Medi-Clinicestablished.
1984- Cape town andjohannesburg.
1986- PanoramaMedi-Clinic(firsthospital built by
Medi-Clinic itself) 1999-2001- Geneva
Medi-Clinic,acquisition ofAuckland health
limited(12 hosp.)
2002 to2005-acquisition of CuraMed group of
hospital, victoriahospital,DonaldGordon medicalcentre, Legae medicalcare.
2006-2010- othermajor acquisitions .Centres at Dubai,Muscat, Geneva
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Importantevents ofFortis
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HOSPITAL STATISTICS
Fortis Mediclinic
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Preetam Patni
MARKETING AND PR
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Marketing and PR
Both these hospital chains are seen to usethe following:
o Informative and interactive officialwebsite.
o Health camps and CSR
o Beneficiary membership options.o Patient testimonials
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Advertising
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Campaign
By Fortis
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Campaign by Medi-Clinic
Medi-Clinic joined the fly the flagcampaign for the FIFA world cup.
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Role of PR specialist in hospitals
Public relation department is responsiblefor
community relations.
hospital publications.
media relations.
special events.support for fundraising.
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Latest Advertisement
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Natasha Verma
MEDICAL TOURISM, RESEARCH,CSR, ALLIANCES AND FUTURE
PLANS.
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INDIA is well known for medicaltourism all over the world.
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Medical Tourism - Fortis
Airport transfer Service Scheduling of all medical
appointments Coordination of the admissions
process
Cost estimates for anticipatedtreatment
Processing of medical secondopinions
Booking of Hotel/Service Apartments Flight Arrangements & Extensions /
Visa Assistance Provide Language Interpreters
Special dietary needs / religiousarrangements Local Sightseeing Foreign Exchange Remote Consultations via
Telemedicine Providing news & information of
patient's relatives back home
Top 10 Processes
Total Knee Replacement (TKR) Coronary Artery Bypass Graft (CABG) Kidney Transplant Arthroscopic Surgery Fertility Treatment (IVF) Microdiscectomy Liposuction Hip Resurfacing Weight Loss Surgery Cancer Treatment
These procedures help save about60%of cost to a UK patient.
PATIENT TESTIMONIALS AND MOUTHTO MOUTH PUBLICITY PLAY ANIMPORTANT ROLE
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Research
Fortis ClinicalResearch Ltd
(FCRL) wascreated in 2005 asa professionalclinical research
organization atFaridabad, India.
A national healthinsurance (NHI) for
purpose of researchhas been proposedby the govt. of sawith Medi-Clinic as
its associate havingcommitment toresearch for reform
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Corporate Social Responsibilities
Fortis charitable Trust(FCT), Fortis Healthcarecharitable Foundation
(FCF) .
CSR Areas -1. Community Welfare2. Education3. Employee Welfare
4. Girl Child5. Healthcare6. Sahayak Spreadinghope beyond cancer7. Sahayak the courageto face life on dialysis
Gift of sight for theindigent
A joint multi-millionrand project betweenKimberley Medi-Clinicand Kimberley HospitalComplex, Departmentof Health, Northern
Cape will restore visionto 280 patients.
CSI department is wellknown in SA.
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Alliance with other Companys
Indias second largest andfastest growing chain ofhospitals today announced a tie-up for medical education withChitkara University
CIEL and Fortis Healthcare, whohave recently announced astrategic tie up to pick upmajority stake in Mauritiuslargest private hospital
Clinical tie up with123+ bestcompanies in India
Company has tie up with 17international insurance company.
Welcare World Health Systems(WWHS), owned by the Dubaibased Varkey Group, Medi-ClinicCorporation (South Africa) andGE Healthcare, is a leading
healthcare provider in the UAE.
Medi-Clinic Corporation manages51 hospitals in South Africa and3 in Namibia.
It also owns Hirslanden AG, the
leading private hospital group inSwitzerland, with 13 hospitals.
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Internaional Partners
Fortis
Medi-Clinic
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Future Plans
Super-specialty hospital in ShalimarBagh, West Delhi, with specializationin cardiac care, orthopaedics, neuro-sciences, renal sciences, mother andchild care and gastroenterology (firstphase - 250 beds).
Fortis International Institute ofMedical and Biosciences (FIIMBSMedicity) with two multi-specialityhospitals having 750 beds along witha medical college for 500 students.
FIIMBS Medicity Gurgaon will have a
focus on trauma, oncology, motherand child care, cardiac care,orthopaedics, organ transplants andneuro-sciences (first phase -350beds)
Medi-Clinic plans to invest someR600 million in its Southern Africanoperations in each of the next twoyears, expanding its capacity byapproximately 400 hospital bedsbetween 2010 and 2012.
In South Africa the number of beds isexpected to increase from 7 035 to 7077 during the next financial year.
Hirslandens (Swiz operation) totalinpatient bed capacity will haveincreased by 9%.
Medi-Clinic is moving towards its goalof building a global hospital groupwith cost-effective quality care
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FROMTITANS
NATASHA VERMA
NEHA MOHABEY
PRITAM PATNI
LALIT PATIL