Titans Fortis n Medi Clinic

8/2/2019 Titans Fortis n Medi Clinic

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FORTIS(IND) &MEDICLINIC(SA)

TITANS


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Logos

Two hands that fuse seamlessly with

a human form- reassuring approachto healthcare. Patient-centric care isfundamental.Green is a color of healing,health andwell-being.Red, expressive of the dynamic zeal.

The medical symbol

encircled signifies coveringall aspects.

It also representsprotection and support bythe groupBlue is the universal colorfor vast presence.


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South african culture

South Africans are known as the 'rainbownation epitomizing cultural diversity.

11 languages are recognized in SA.

English and Afrikaans are the businesslanguages

Ethnic Make-up: black 75.2%, white13.6%, Colored 8.6%, Indian 2.6%.

extended family and family values arevery important.


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Impress South Africans

carry flowers and bouquets.

21st and 40th birthdays are very

important.

Good gift wrapping is essential.

The most important point for Indians is

that gifts will be opened when received,immediately.

again for us- be on time.


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THE work CULTURE OF INDIA &SOUTH AFRICA

INDIA SOUTH AFRICA

Manager authoritarian

Religious conventionsare strong.

Gift giving is important.

Business language English Very common to use

titles. Role of women

important, at all levels.

Manager authoritative Racism still exists.

Relationship basis ofgood business.

Business languageEnglish.

Uncommon to usetitles.

Role of women minimal.


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Fortis hospital NAMASTE


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Medi-Clinic hospital hallo


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Neha Mohabey

INTRODUCTION


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Hospital names and corporatefamily.

Fortis Mediclinic

Fortis healthcares firsthospital started inaugust 2001 at Mohali.

Fortis healthcare was

established in 1996 bythe promoters ofRanbaxy lab.

Founder- late dr.Parvinder Singh.

Medi-Clinic wasfounded in 1983 byDr. Edwin Hertzog, ofRembrandt Group

(now Remgro Group).


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Locations of hospitals

Fortis Medi-clinic

Mohali, faridabad,raipur, bengaluru(6),new delhi(5),punjab(2),mumbai(4),jaipur, kota, chennai,noida, kolkatta(3).

Acquired 8 wockhardthospitals

Acquired escortshospitals and fewothers.

floreal mauritius.

49 hospitals spreadover these regions -Eastern cape, erongo,free state, gauteng,khomas. Khwazulu-netal, limpopo,

mpumalanga,northwest, northerncape, western cape,otjozondjupa.

Switzerland and UAE.


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Concept and vision

Fortis Medi-clinic

To create a world-class integratedhealthcare deliverysystem in India.

Entailing thefinest medical skills.

Compassionatepatient care.

To enhance the qualityof life of patients.

Providingcomprehensive, high-quality hospitalservices.

Group will be regardedas the most respectedand trusted hospitalservices by patients,doctors and funders ofhealthcare.


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Comfort and care


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Specialities

Heart and VascularSurgery

Cancer Treatments

Neurology & Neurosurgery Cosmetic &

Reconstructive Surgery Obstetrics & Gynecology Ophthalmology Clinical Nutrition &

Dietetics Internal medicine Emergency Medicine Dentistry Endocrinology Pain Management

Orthopedics & JointReplacement

Minimal Access and

Bariatric Surgery Pediatric IVF and Reproductive

Medicine Gastroenterology Radiology and Imaging

Dermatology Nephrology and Urology ENT Pulmonology Anesthesia Rheumatology


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Fortis specialities.


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Lalit Patil

Statistics and Data


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Important events- Medi-Clinic

1983- Medi-Clinicestablished.

1984- Cape town andjohannesburg.

1986- PanoramaMedi-Clinic(firsthospital built by

Medi-Clinic itself) 1999-2001- Geneva

Medi-Clinic,acquisition ofAuckland health

limited(12 hosp.)

2002 to2005-acquisition of CuraMed group of

hospital, victoriahospital,DonaldGordon medicalcentre, Legae medicalcare.

2006-2010- othermajor acquisitions .Centres at Dubai,Muscat, Geneva


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Importantevents ofFortis


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HOSPITAL STATISTICS

Fortis Mediclinic


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Preetam Patni

MARKETING AND PR


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Marketing and PR

Both these hospital chains are seen to usethe following:

o Informative and interactive officialwebsite.

o Health camps and CSR

o Beneficiary membership options.o Patient testimonials


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Advertising


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Campaign

By Fortis


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Campaign by Medi-Clinic

Medi-Clinic joined the fly the flagcampaign for the FIFA world cup.


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Role of PR specialist in hospitals

Public relation department is responsiblefor

community relations.

hospital publications.

media relations.

special events.support for fundraising.


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Latest Advertisement


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Natasha Verma

MEDICAL TOURISM, RESEARCH,CSR, ALLIANCES AND FUTURE

PLANS.


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INDIA is well known for medicaltourism all over the world.


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Medical Tourism - Fortis

Airport transfer Service Scheduling of all medical

appointments Coordination of the admissions

process

Cost estimates for anticipatedtreatment

Processing of medical secondopinions

Booking of Hotel/Service Apartments Flight Arrangements & Extensions /

Visa Assistance Provide Language Interpreters

Special dietary needs / religiousarrangements Local Sightseeing Foreign Exchange Remote Consultations via

Telemedicine Providing news & information of

patient's relatives back home

Top 10 Processes

Total Knee Replacement (TKR) Coronary Artery Bypass Graft (CABG) Kidney Transplant Arthroscopic Surgery Fertility Treatment (IVF) Microdiscectomy Liposuction Hip Resurfacing Weight Loss Surgery Cancer Treatment

These procedures help save about60%of cost to a UK patient.

PATIENT TESTIMONIALS AND MOUTHTO MOUTH PUBLICITY PLAY ANIMPORTANT ROLE


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Research

Fortis ClinicalResearch Ltd

(FCRL) wascreated in 2005 asa professionalclinical research

organization atFaridabad, India.

A national healthinsurance (NHI) for

purpose of researchhas been proposedby the govt. of sawith Medi-Clinic as

its associate havingcommitment toresearch for reform


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Corporate Social Responsibilities

Fortis charitable Trust(FCT), Fortis Healthcarecharitable Foundation

(FCF) .

CSR Areas -1. Community Welfare2. Education3. Employee Welfare

4. Girl Child5. Healthcare6. Sahayak Spreadinghope beyond cancer7. Sahayak the courageto face life on dialysis

Gift of sight for theindigent

A joint multi-millionrand project betweenKimberley Medi-Clinicand Kimberley HospitalComplex, Departmentof Health, Northern

Cape will restore visionto 280 patients.

CSI department is wellknown in SA.


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Alliance with other Companys

Indias second largest andfastest growing chain ofhospitals today announced a tie-up for medical education withChitkara University

CIEL and Fortis Healthcare, whohave recently announced astrategic tie up to pick upmajority stake in Mauritiuslargest private hospital

Clinical tie up with123+ bestcompanies in India

Company has tie up with 17international insurance company.

Welcare World Health Systems(WWHS), owned by the Dubaibased Varkey Group, Medi-ClinicCorporation (South Africa) andGE Healthcare, is a leading

healthcare provider in the UAE.

Medi-Clinic Corporation manages51 hospitals in South Africa and3 in Namibia.

It also owns Hirslanden AG, the

leading private hospital group inSwitzerland, with 13 hospitals.


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Internaional Partners

Fortis

Medi-Clinic


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Future Plans

Super-specialty hospital in ShalimarBagh, West Delhi, with specializationin cardiac care, orthopaedics, neuro-sciences, renal sciences, mother andchild care and gastroenterology (firstphase - 250 beds).

Fortis International Institute ofMedical and Biosciences (FIIMBSMedicity) with two multi-specialityhospitals having 750 beds along witha medical college for 500 students.

FIIMBS Medicity Gurgaon will have a

focus on trauma, oncology, motherand child care, cardiac care,orthopaedics, organ transplants andneuro-sciences (first phase -350beds)

Medi-Clinic plans to invest someR600 million in its Southern Africanoperations in each of the next twoyears, expanding its capacity byapproximately 400 hospital bedsbetween 2010 and 2012.

In South Africa the number of beds isexpected to increase from 7 035 to 7077 during the next financial year.

Hirslandens (Swiz operation) totalinpatient bed capacity will haveincreased by 9%.

Medi-Clinic is moving towards its goalof building a global hospital groupwith cost-effective quality care


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FROMTITANS

NATASHA VERMA

NEHA MOHABEY

PRITAM PATNI

LALIT PATIL

Titans Fortis n Medi Clinic

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