Succesvol werven in mobile augmented reality at layar, early stage 2

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Transcript of Succesvol werven in mobile augmented reality at layar, early stage 2

© 2010, Layar B.V.

Succesvol Werven in

Mobile Augmented Reality

mei 2011“gordon lokenberg”

in 15 minutes...

dinsdag 17 mei 2011

© 2010, Layar B.V.

Wat is MOBILEaugmented reality

een onzichtbare wereld wordt zichtbaardinsdag 17 mei 2011

© 2010, Layar B.V.

Hoe kan je succesvol werven

The buzz

First mover

Play ground

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© 2010, Layar B.V.

Momenteel in Layar

Vacatures of kantoor locaties

Careerbuilder, CapGemini

Kantoor locaties en vacatures

Centric, Companyspot

“some of the layers”

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© 2010, Layar B.V.

Treasure hunt!Engagement

Free stuff

Get them in!

Geef de bureaus zoals ARA, STEAM en MAXIMUM e.v.a.de opdracht met creative concepten te komen!

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You AR about to enter Layar

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© 2010, Layar B.V.

Look where AR is heading

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© 2010, Layar B.V.

Present your company in AR

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© 2010, Layar B.V.

Present your Friends in AR

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© 2010, Layar B.V.

Start recruiting in AR

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© 2010, Layar B.V.

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© 2010, Layar B.V.

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© 2010, Layar B.V.

Open Jobs

And find out what cool jobs in Augmented Reality there are: http://www.layar.com/jobs

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© 2010, Layar B.V.

Early StageWith technology moving, creativity in Mobile Augmented Reality is moving too, as of this year you can embedd the Layar Player in your existing Mobile Recruiting Application.

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© 2010, Layar B.V.

Think of Recruiting in Augmented Reality

Engage your AR visitors, get them to play with your brand, your Employer Brand.

Try to get them to different places and gain points of interest.

Let them see what they can make or create or find out for real in Augmented Reality.

Get them moving towards your jobs.

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© 2010, Layar B.V.

The foundersThe Founders in

Layar - Impactful Augmented Reality in Your Everyday Life

A film by Campfire Creative - http://www.campfire-creative.com/to be found on youtube: http://youtu.be/HW9gU_4AUCA

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© 2010, Layar B.V.

Create your own Augmented Reality

and provide them REAL JOBS

http://www.layar.com/

for further information on creation and usage

THANK YOU! note: this presentation is made by Gordon Lokenberg, former Recruiter a.i. at Layar, to provide recruiters with an insight in what is possible on AR already. The presented screenshots came from the Layar layer created by HPSC, member of the Layar Partner Network.

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