Succesvol werven in mobile augmented reality at layar, early stage 2
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© 2010, Layar B.V. Succesvol Werven in Mobile Augmented Reality mei 2011 “gordon lokenberg” in 15 minutes... dinsdag 17 mei 2011
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Transcript of Succesvol werven in mobile augmented reality at layar, early stage 2
© 2010, Layar B.V.
Succesvol Werven in
Mobile Augmented Reality
mei 2011“gordon lokenberg”
in 15 minutes...
dinsdag 17 mei 2011
© 2010, Layar B.V.
Wat is MOBILEaugmented reality
een onzichtbare wereld wordt zichtbaardinsdag 17 mei 2011
© 2010, Layar B.V.
Hoe kan je succesvol werven
The buzz
First mover
Play ground
dinsdag 17 mei 2011
© 2010, Layar B.V.
Momenteel in Layar
Vacatures of kantoor locaties
Careerbuilder, CapGemini
Kantoor locaties en vacatures
Centric, Companyspot
“some of the layers”
dinsdag 17 mei 2011
© 2010, Layar B.V.
Treasure hunt!Engagement
Free stuff
Get them in!
Geef de bureaus zoals ARA, STEAM en MAXIMUM e.v.a.de opdracht met creative concepten te komen!
dinsdag 17 mei 2011
You AR about to enter Layar
dinsdag 17 mei 2011
© 2010, Layar B.V.
Look where AR is heading
dinsdag 17 mei 2011
© 2010, Layar B.V.
Present your company in AR
dinsdag 17 mei 2011
© 2010, Layar B.V.
Present your Friends in AR
dinsdag 17 mei 2011
© 2010, Layar B.V.
Start recruiting in AR
dinsdag 17 mei 2011
© 2010, Layar B.V.
dinsdag 17 mei 2011
© 2010, Layar B.V.
dinsdag 17 mei 2011
© 2010, Layar B.V.
Open Jobs
And find out what cool jobs in Augmented Reality there are: http://www.layar.com/jobs
dinsdag 17 mei 2011
© 2010, Layar B.V.
Early StageWith technology moving, creativity in Mobile Augmented Reality is moving too, as of this year you can embedd the Layar Player in your existing Mobile Recruiting Application.
dinsdag 17 mei 2011
© 2010, Layar B.V.
Think of Recruiting in Augmented Reality
Engage your AR visitors, get them to play with your brand, your Employer Brand.
Try to get them to different places and gain points of interest.
Let them see what they can make or create or find out for real in Augmented Reality.
Get them moving towards your jobs.
dinsdag 17 mei 2011
© 2010, Layar B.V.
The foundersThe Founders in
Layar - Impactful Augmented Reality in Your Everyday Life
A film by Campfire Creative - http://www.campfire-creative.com/to be found on youtube: http://youtu.be/HW9gU_4AUCA
dinsdag 17 mei 2011
© 2010, Layar B.V.
Create your own Augmented Reality
and provide them REAL JOBS
http://www.layar.com/
for further information on creation and usage
THANK YOU! note: this presentation is made by Gordon Lokenberg, former Recruiter a.i. at Layar, to provide recruiters with an insight in what is possible on AR already. The presented screenshots came from the Layar layer created by HPSC, member of the Layar Partner Network.
dinsdag 17 mei 2011
