May 2016 Rob Koenraads - Founder - Medix

@RobKoenraads @Medixpublishers

Agenda

ProfileStart MedixMedZineLabelsInternationalisationMarketingSales

41 Married4 kidsHEAO- CE > Inter. marketingOxford University > Business

Studies

• Mexx Retail• Xerox• Experian• DHL• sokkenkopen.nl• handsomekids.nl • Start up Medix- founder

Rob Koenraads

Our vision is that targeted communication is necessary to provide added value within healthcare. Our mission is to take the lead in targeted communication within healthcare through connecting stakeholders.

• Start 2009 at home

• 2010 Amsterdam, 4 FTE

• Launch MedZine

• 2013 12 FTE

• 2013 and 2014 FD Gazellen Award

• 2014: top 3 LOF Award

• 2014: Best Mobile App

• 2015: 16 FTE

Pete Cashmore - CEO

The best ideas arise in the shower

Someone who plans and oversees the arrangement, cataloguing, and exhibition of

collections. He or she describes and analyzes valuable objects for the benefit of

researchers and the public.

Curator

Content is king

Content

Created Aggregated Curated

Participation

Content

Audience

Objectives Messag

e

Engagement

DiscussionLoya

lty

Participation

‘Every company needs to become a media company’

- Tom forumski

A selection of the 4700 journals & magazines in MedZine

The MedZine application offers HCPs:

• Real time and personalized updates of the international literature

• From 4700 journals and magazines worldwide• Country specific sources• Independent editorial board• Semantic content• For their field(s) of interest • Available for iOS, Google Play Tablets/ smartphones and

desktop

https://vimeo.com/57682986

Figures

• 22.000 HCPs ( 40%)• 2% Android • 60% mobile- iOS • No Facebook• Email • GPs & Internist

Different types of content

Customers

Future

‘ The Dutch Minister of Health, Welfare and Sport, Edith Schippers, has set the goal to provide online care via telecommunication for everyone who receives care and support at home’ _

According to Trendition (Nictiz en REshape/Radboudumc) and Deloitte is WhatsApp not ensured.

Strategic outreach MedZine News

Business Value

Worldwide from an information to a knowledge proposition within 5 years

Knowledge

Reach the top 3 medical information brands for

apps within 3 years

Top 3

Internationalisation

Personalization

Cross servicing

Goal: 5 countries to 5,000 users

within 1 year

Roll out

Brand transformationNumber of users

1

3

5

From information to knowledge ‘More personalized information

and more user engagement, makes knowledge more specific.’

2

4

Internationalisation

• Easy scalable• Data swipe• Local app ( language) • PR• Press Release• Local Pharma/ HQ• $$ Investment (!)

More ways to connect

Marketing HCPs

• Direct Mailing• Soc. Media• Boots• Societies• SEO-SEA• Promo team• Sales Force pharma• PR

Expected indication(s) for X and needs unsatisfiedOngoing phase 2B - 3 study informationAny publication XSubmission to EMA and/or FDAFDA priority review status when applicable

1. Premarketing

Expected EMA approval Approval & availability + BrandnameExact indication(s) Dosing scheme Reimbursement statusNew combinations with other oncology productsAny publication re venetoclax but linked to brandname

2. Launch

New information on reimbursementChange from 3rd line to 2nd line treatmentAdvertisement & AdvertorialNew studies with new treatment combinationsCase studiesProduct reviews

3. Growth

AdvertisementAdvertorialNew publicationsCase studies

4. Maturity

Repeat relevant options from launch phase

5. Line extension

Advertisement - brand name reminders

6. Decline

OPTIONS IN THE DIFFERENT PHASES OF THE PLC

Marketing Pharma

• Email campaigns• Soc. Media• Boots• SEO-SEA• Sales team• breakthroughemail.com• saleshacker.com• Sidekick• pharmamarketeer.nl

| Keizersgracht 317A | 1016 EE | Amsterdam | The Netherlands

Thanks, visit us if you like!

www.medixpublishers.nl

Rob Koenraads - CEO - Medix @RobKoenraads

@Medixpublishers