#SOCIETY30

MASTERCLASSSOCIETY30

RONALD VAN DEN HOFF

#SOCIETY30

6.000.000.000

ZOMBIE STRUGGLE

ZOMBIE CASINOCAPITALISM

….Erik Molenaar, voorzitter van de Raad van de Sociale Woningcorporatie:

¨Wij zijn allen Erik Staal veel dank verschuldigd voor wat Vestia in de loop der jaren door zijn inspirerende leiding heeft bereikt. Wij hebben respect voor het feit dat hij mede in het belang van Vestia is terug getreden.”

€ 2,5 - € 5 BILLION

€ 1 BILLION

NICK LEESON6,5 YEAR IN JAIL

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

“WE TRY TO SAVE JOBS

ON BOARD OF THE TITANIC”.

Peter Sloterdijk, German Philosopher.

“ANYBODY THAT THINKS WE COME OUT OF

THIS RECESSION AND GET BACK TO

BUSINESS AS USUAL IS DEEPLY

MISTAKEN.”Don Tapscott

before 1800 1850 1990 2030

INDUSTRIAL REVOLUTION

DIGITAL REVOLUTION

INDUSTRIALSOCIETY

KNOWLEDGESOCIETY

AGRICULTURALSOCIETY

1.0 2.0 3.0

CO-WORKERS

FREE AGENTS

KNOWMADS

SELF EMPLOYED PROFESSIONALS

Source: Marco Derksen, Upstream.

FROM CENTRAL POWER TO LATERAL POWER

Organizations

Stakeholders

1.0 2.0 3.0

SOCIETY30:SIMPLE,

SMART,

SHARING

&

SUSTAINABLE

DATA IS THE NEW OIL

SELF ORGANIZATION & COLLABORATION

VIRTUALITY + REALITY = 3RD SPACE

HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX

STRATEGY

SOCIETY30: 3 TRENDS & 3 WAYS TO CREATE SUSTAINABLE VALUE

. .DATA:ABUNDANCE

Fitness and health trackingChemical body load countsPersonal genome sequencingLifeloggingMetabolic monitoringSelf experimentationBehavior monitoringLocation trackingSleep trackingMood and emotion trackingMedical self-diagnostics

VALUENETWORK&SHARING

OPEN DATA

DATA:REAL TIME

DASHBOARDS

DATA:REAL TIME

DATA:REAL TIME

DATA IS THE NEW OIL

SELF ORGANIZATION & COLLABORATION

VIRTUALITY + REALITY = 3RD SPACE

HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX

STRATEGY

SOCIETY30: 3 TRENDS & 3 WAYS TO CREATE SUSTAINABLE VALUE

DIALOGUE&CO-CREATION

COLLABORATIVE

(CON)(PRO)SUMPTION

data by

COLLABORATIVE

CONSUMPTION

COLLABORATIVEBANKING:CROWDFUNDING

DATA IS THE NEW OIL

SELF ORGANIZATION & COLLABORATION

VIRTUALITY + REALITY = 3RD SPACE

HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX

STRATEGY

SOCIETY30: 3 TRENDS & 3 WAYS TO CREATE SUSTAINABLE VALUE

VIRTUALITY&REALITY

VIRTUALITY&REALITY

VIRTUALITY&REALITY

VIRTUALITY&REALITY

VIRTUALITY&REALITY

VIRTUALITY&REALITY

DATA IS THE NEW OIL

SELF ORGANIZATION & COLLABORATION

VIRTUALITY + REALITY = 3RD SPACE

HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX

STRATEGY

SOCIETY30: 3 TRENDS & 3 WAYS TO CREATE SUSTAINABLE VALUE

HIGH

LOW

VALUE PERCLIENT

NBRCLIENTS

HIGH

LOW

SALESPERCLIENT

NBR OFCLIENTS

HIGH

PARETO 20-80 RULE

LONG TAIL

KM KM

OFFICE & MEETING SPACESBECOME

COWORKING SPACES

LONG SNOUTHIGH

LOWNBR OFCLIENTS

VALUEPER CLIENT

THE M

ESH

LONG TAILBECOMES

LONG SNOUT

DATA IS THE NEW OIL

SELF ORGANIZATION & COLLABORATION

VIRTUALITY + REALITY = 3RD SPACE

HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX

STRATEGY

SOCIETY30: 3 TRENDS & 3 WAYS TO CREATE SUSTAINABLE VALUE

TAICHI

“Take whatever it is you are doing and do it at the max in terms of distribution…

…since the marginal cost of distribution is free, you might as well put things everywhere.”

Eric Schmidt, ex-ceo Google

GOOGLE MAX STRATEGY

LEARNING

LEARNING

TAICHI

LEARNING:MOOCMASSIVEON LINEOPENCOURSES

+ 200.000 STUDENTS…

TAICHI

LEARNING:SHARE THEABUNDANCE

DATA IS THE NEW OIL

SELF ORGANIZATION & COLLABORATION

VIRTUALITY + REALITY = 3RD SPACE

HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX

STRATEGY

SOCIETY30: 3 TRENDS & 3 WAYS TO CREATE SUSTAINABLE VALUE

TAICHI

“Authenticity, what consumers really want”, Pine & Gilmore, 2007

CREATION &

PROGRESSION OF

ECONOMIC VALUE*

MONEY

TIME

ATTENTION

SERENDIPITY

RENDER

STAGE

DELIVER

MAKE

EXTRACT

TRANSFORMATIONS

EXPERIENCES

GOODS

SERVICES

COMMODITIES

1. LOTS OF PEOPLE

2. (SOCIALLY) CONNECTED PEOPLE

3. EXPERIENCE SERENDIPITY

4. STAKEHOLDERS BECOME FANS

5. SPREADING THE ‘STORY’

6. SUSTAINABLE ORGANIC GROWTH

SERENDIPITY FOR COWORKING PLACES:

“TO EXPERIENCE THE UNEXPECTED RELEVANCE

OF MEETING OTHER PEOPLE AT SEATS2MEET.COM”

UNEXPEXTED

RELEVANCE

OF

MEETING OTHER PEOPLE

AT YOUR RIGHT TIME

AND YOUR RIGHT MOMENT

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

A-SYNCHRONOUS RECIPROCITY

SALES

MARKETING

PR

RESERVATIONS

WEBMASTER

PURCHASING

FOOD & BEVERAGE