personal branding masterclass

#samenbeter

personal brandingincrease your impact

Tom Scholte

Den Haag, 3 mei 2023

#samenbeter

introduction

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personal brandingPersonal branding is a way of working in which:• you are aware of what you do, how you do the things you

do and the feelings this creates at others; and by doing so

• you increase your impact

and that will result in

• a higher valuation of your work and more recommendations and requests.

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visibility

recognizability

impact

valuation/ questions

strategy results

personal branding canvas

value

Personal leadership

knowing what to do

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personal branding skills

- increasing self-awareness and self-knowledge- express and communicate whoe you are and your

value for others

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How?- take on a personal branding mindset

- discover and describe your attributes and value added

- formulate your personal branding statement

- communicate and express your activities, projects and value added

- strengthen your network

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What are you desired personal branding results?

(6-12 months from now)

1) 2)3)

What do you want to use this PB program for?- --

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intentions with the personal branding program- find a new job or better professional position- surpass myself- discover strengts and weaknesses- sharpen my strenghts- find out what to brand- increase visibility- being asked for help- build my network- find strategic partners- lead a succesful business- start my own business- use social media to build my brand- increase self confidence

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sparkling momentLook back on your professional activities of the past weeks.

Select a ‘sparkling moment’. This is a moment:- in which you explicitely experienced your impact on

others, on an organization or on a project;- in which you felt valued for something you did;- in which you were asked for advice, a new project or

something else.

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sparkling moment- 3 minutes tell about your moment

- your colleague will ask you questions to help you focus on what made it a sparkling moment for you

- 3 minutes the other person is sharing his/her moment

- afterwards you give each other feedback about a strength you heard/saw/discovered in his/her story

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sparkling moment = personal brandingtelling- interaction- story + details- positive- non verbal communication- strategic communicationlistening- active + 100% listening- real interest- positive questions

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sparkling moment = personal brandingtelling- interaction- story + details- positive- non verbal communication- strategic communicationlistening- active + 100% listening- real interest- positive questions

what you do

how you do what you do

what you tell

how you tell what you tell

#samenbeter

personal branding mindset

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1. time and attention2. professional window3. think about the problem of your target audience4. recognizable and distinctive5. a future approach6. focus your attention on the positive7. reinvent yourself

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1. time and attention

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2. professional window

- limited capacity of absorbtion- relate to what is known- large ability to associate

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2. professional window

describe yourself – your personal identity – in 3 words

describe yourself – your professoinal/ student identity – in 3 words

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3. recognizable and distinctive

personal branding

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http://worditout.com/http://www.tagxedo.com/

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3. recognizable and distinctive

- describe yourself in 3 keywords

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4. future orientation

Anticipatory principle

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4. future orientation

Anticipatory principle

write down one career/study ambition

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1. time and attention2. professional window3. recognizable and distinctive4. a future orientation

#samenbeter

discover and describe your value+ communication+ express+ strengthen your network

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1. FIELDS OF EXPERTISE / INTEREST

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finish the following

• I am interested in…• I would like to know more about…• I am specialized in…• My field of expertise is…• I am reading books about…• I am studying …• …

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examples fields of interest/ expertise

archiving non profit organizations cultural heritagesocial change global communities environmentmusic group building designingcommunication wild life talent findingnon profit funding cultural antropology media analysisNGO’s Middle East datarenewable energy digital media women studiesproject management recruitment organizational

changesocial media contract managementusability UXphoto archiving training strategy developmentmarine biology crisis communication brandinginternatinal events news writing budget management

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5 questions

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Book title exercise

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booktitle exercise

Now come up with a title and subtitle for a book that your colleague could have written on his/her field of interest or that he/she might write in the future.

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field of expertise => value = personal branding

- interaction- reflect on what is really important- talking about creating value connects- talking about value radiates positivity- talking about value shifts attention to the other person

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1B. ATTRIBUTES/ TALENTS AND VALUE

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your way of working

1. if you were a car, what brand/type of car would you be? Explain why this car describing it’s attributes in your oppinion.

2. If you were a pro top sporter, in what sports would that be? Explain why this sports describing it’s attributes in your oppinion.

3. If you were a ‘thing’, what would you be? Explain why this ‘thing’ describing it’s attributes in your oppinion.

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attributes/ talents => metaphor= personal branding

- describe and explain- helps to associate- shifts attention from you to your value- start for futher explanation and development

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characteristic/ skill – value - communicate

attribute/ talent

explanation meaning/ value for others

experienced situation/ story

1.

2.

3.

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characteristic/ skill – value - communicate

characteristic explanation meaning/ value for others

experienced situation/ story

1.

2.

3.

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summary

I’m looking for a job in ………(field of interest )

where I can…….. , ………… , …….. (skills)

to contribute to …………… (value)

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communiceren kwaliteiten

1. invullen tabel – in groepjes2. presenteren/vertellen aan de groep3. groepsleden stellen vragen vanuit hun kwaliteit

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1C. ROLE/ PRODUCT/ SERVICE/ ACTIVITY

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3. TARGET AUDIENCE + VALUE

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I don’t sell beer, I sell warmth.

Freddie Heineken

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Target audience + value

description problem actual solution emotion after cooperation

example situation/ story

1. all staff reorganization/ restructuring, uncertainty

training/ coaching ‘reflect on your job’

motivated, knowing what to do, positive, thinking in opportunities

When Sarah started the training, she didn’t know….

2. management savings, changes in goverment policies

hr advice supported, self confidence, knowing what’s going on inside the organization

3.

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Target audience + value

1) ‘target audience’

2) problem - challenge

3) actual solution; what did you do?

4) emotion of the other people after cooperation

1. all staff reorganization/ restructuring, uncertainty

training/ coaching ‘reflect on your job’

motivated, knowing what to do, positive, thinking in opportunities

2. management savings, changes in goverment policies

hr advice supported, self confidence, knowing what’s going on inside the organization

3. MBA students find a new job personal branding training classes

knowing what to do en what to communicateincreased self confidence

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personal trainer: jeremy

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jeremy

1. Goed in:1a) fitness1b) motiveren luisteren geduld1c) Rol: personal trainer

schema’s opstellen instructie

…

2. ‘gevoel’ • zelfvertrouwen• succes• volhouden

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jeremy

2. meaning- stay motivated- self confidence- …

1. good at:1a) fitness1b) motivating listening patience1c) Role: personal trainer

schedule’s instruction

…

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5. PERSONAL BRANDING STATEMENT

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personal branding statement

Paul is an empathetic, committed and sincere designer who supports socially relevant organizations that who they are is in line with the story they tell and the image they create

Paul develops education materials, promotional materials and other means of communication that contribute to a change in knowledge, attitudes or behavior.

Paul is committed to a sustainable world where people interact consciously and respectfully with each other and with their environment.

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format personal branding statement

<name> is a…, …, …, (3 personal traits/ characteristics)… (role) who contributes to …. (meaning/ value) for … (target organization/ people).

<name> …, …, …, (3 products/ services) to support … (meaning/value- what you want to add/change in this world).

#samenbeter

summary

#samenbeter

thank you

www.tomscholte.com

Den Haag, 3 mei 2023

personal branding masterclass

Education

Transcript of personal branding masterclass