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Key note Congress KKNF on Society30. Harderwijk, The Netherlands. June 2012.
Transcript of KKNF & Society30
#SOCIETY30
RONALD VAN DEN HOFF
#SOCIETY30
ZOMBIE CASINOCAPITALISM
….Erik Molenaar, voorzitter van de Raad van de Sociale Woningcorporatie:
¨Wij zijn allen Erik Staal veel dank verschuldigd voor wat Vestia in de loop der jaren door zijn inspirerende leiding heeft bereikt. Wij hebben respect voor het feit dat hij mede in het belang van Vestia is terug getreden.”
€ 2,5 - € 5 BILLION
€ 1 BILLION
NICK LEESON6,5 YEAR IN JAIL
6.000.000.000
ZOMBIE STRUGGLE
ZOMBIE BLOOPERS
ZOMBIE BLOOPERS
“WE TRY TO SAVE JOBS
ON BOARD OF THE TITANIC”.
Peter Sloterdijk, German Philosopher.
“ANYBODY THAT THINKS WE COME OUT OF
THIS RECESSION AND GET BACK TO
BUSINESS AS USUAL IS DEEPLY
MISTAKEN.”Don Tapscott
before 1800 1850 1990 2030
INDUSTRIAL REVOLUTION
DIGITAL REVOLUTION
INDUSTRIALSOCIETY
KNOWLEDGESOCIETY
AGRICULTURALSOCIETY
1.0 2.0 3.0
CO-WORKERS
FREE AGENTS
KNOWMADS
SELF EMPLOYED PROFESSIONALS
Visual: Marco Derksen, Upstream.
“FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS”Christine Boland, Trendwatcher.
Organizations
Stakeholders
1.0 2.0 3.0
SOCIETY30:SIMPLE,
SMART,
SHARING
&
SUSTAINABLE
DATA IS THE NEW OIL
SELF ORGANIZATION & COLLABORATION
VIRTUALITY + REALITY = 3RD SPACE
HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX
STRATEGY
SOCIETY30: 3 TRENDS & 3 WAYS TO CREATE SUSTAINABLE VALUE
. .DATA:ABUNDANCE
OPEN DATA
DATA:REAL TIME
DASHBOARDS
DATA:REAL TIME
DATA:REAL TIME
DATA IS THE NEW OIL
SELF ORGANIZATION & COLLABORATION
VIRTUALITY + REALITY = 3RD SPACE
HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX
STRATEGY
SOCIETY30: 3 TRENDS & 3 WAYS TO CREATE SUSTAINABLE VALUE
SELFORGANIZING
SELFORGANIZING
COLLABORATIVE
(CON)(PRO)SUMPTION
data by
DATA IS THE NEW OIL
SELF ORGANIZATION & COLLABORATION
VIRTUALITY + REALITY = 3RD SPACE
HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX
STRATEGY
SOCIETY30: 3 TRENDS & 3 WAYS TO CREATE SUSTAINABLE VALUE
VIRTUALITY&REALITY
VIRTUALITY&REALITY
VIRTUALITY&REALITY
VIRTUALITY&REALITY
DATA IS THE NEW OIL
SELF ORGANIZATION & COLLABORATION
VIRTUALITY + REALITY = 3RD SPACE
HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX
STRATEGY
SOCIETY30: 3 TRENDS & 3 WAYS TO CREATE SUSTAINABLE VALUE
HIGH
LOW
VALUE PERCLIENT
NBRCLIENTS
HIGH
LOW
SALESPERCLIENT
NBR OFCLIENTS
HIGH
PARETO 20-80 RULE
LONG TAIL
KM KM
LONG SNOUTHIGH
LOWNBR OFCLIENTS
VALUEPER CLIENT
THE M
ESH
LONG TAILBECOMES
LONG SNOUT
DATA IS THE NEW OIL
SELF ORGANIZATION & COLLABORATION
VIRTUALITY + REALITY = 3RD SPACE
HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX
STRATEGY
SOCIETY30: 3 TRENDS & 3 WAYS TO CREATE SUSTAINABLE VALUE
TAICHI
“Take whatever it is you are doing and do it at the max in terms of distribution…
…since the marginal cost of distribution is free, you might as well put things everywhere.”
Eric Schmidt, ex-ceo Google
GOOGLE MAX STRATEGY
LEARNING
TAICHI
LEARNING:MOOCMASSIVEON LINEOPENCOURSES
+ 200.000 STUDENTS…
TAICHI
LEARNING:SHARE THEABUNDANCE
DATA IS THE NEW OIL
SELF ORGANIZATION & COLLABORATION
VIRTUALITY + REALITY = 3RD SPACE
HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX
STRATEGY
SOCIETY30: 3 TRENDS & 3 WAYS TO CREATE SUSTAINABLE VALUE
TAICHI
“Authenticity, what consumers really want”, Pine & Gilmore, 2007
CREATION &
PROGRESSION OF
ECONOMIC VALUE*
MONEY
TIME
ATTENTION
SERENDIPITY
RENDER
STAGE
DELIVER
MAKE
EXTRACT
TRANSFORMATIONS
EXPERIENCES
GOODS
SERVICES
COMMODITIES
1. LOTS OF PEOPLE
2. (SOCIALLY) CONNECTED PEOPLE
3. EXPERIENCE SERENDIPITY
4. STAKEHOLDERS BECOME FANS
5. SPREADING THE ‘STORY’
6. SUSTAINABLE ORGANIC GROWTH
SERENDIPITY FOR COWORKING PLACES:
“TO EXPERIENCE THE UNEXPECTED RELEVANCE
OF MEETING OTHER PEOPLE AT SEATS2MEET.COM”
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
A-SYNCHRONOUS RECIPROCITY
SALES
MARKETING
PR
RESERVATIONS
WEBMASTER
PURCHASING
FOOD & BEVERAGE
