Experientia | December 2006 Digitaal Erfgoedconferentie

Een presentatie voor Digitaal Erfgoedconferentie 2006

Mark VanderbeekenExperientia

Playful media interactions …

Experientia | May 2006 © 2006 Experientia

Mark Vanderbeeken Strategic communications

Senior partner in charge of visioning, identity and strategic communications at Experientia

Mark Vanderbeeken is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium.

He was communications manager of the Interaction Design Institute Ivrea (Ivrea, Italy), European communications coordinator for the World Wide Fund for Nature (or WWF, Copenhagen, Denmark), marketing director of Gwathmey Siegel & Associates Architects (New York, USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Antwerp, Belgium).

He is the author of Experientia’s successful experience design blog Putting People First.

Work experienceIEDC-Bled School of Management

Michelangelo Pistoletto Foundation

Wetlands International

Interaction Design Institute Ivrea

WWF, World Wide Fund for Nature

Gwathmey Siegel & Associates Architects

Antwerp 93, Cultural Capital of Europe

Experientia | December 2006 Digitaal Erfgoedconferentie

What is Experientia?

An international experience design consultancy, helping companies and organisations to innovate their products, services and processes by putting people first.

Experientia is based in Turin, Italy, and is a member of the Finsa Group.

Our visionPeople and their experiences

are at the heart

of our innovation approach

Our servicesConduct research

Develop strategies

Create solutions

Design prototypes

Test results

Experientia | December 2006 Digitaal Erfgoedconferentie

People-centred design

A design philosophy and a process in which the needs, wants and limitations of people are given extensive attention at each stage of the design process of a product, service or environment.

Experientia | December 2006 Digitaal Erfgoedconferentie

Experience design

The approach of designing products, processes, services, events, and environments as the design of a human experience that takes into consideration people's needs, desires, beliefs, knowledge, skills, experiences, and perceptions.

SourcesCognitive and perceptual psychology

Cognitive science

Usability

Environmental design

Product design

Information design and information architecture

Interaction design

Service design

Ethnography

Brand management

Storytelling

Heuristics

Experientia | December 2006 Digitaal Erfgoedconferentie

desirableCULTURE

feasibleTECHNOLOGY

sustainableBUSINESS

Putting people first

Experientia | December 2006 Digitaal Erfgoedconferentie

desirableCULTURE

feasibleTECHNOLOGY

sustainableBUSINESS

BrandExperience

Products & services

Communicating innovation

Experientia | December 2006 Digitaal Erfgoedconferentie

Research and scenarioson future developments

Scenarios

In-depth understanding of user needs through observation and analysis

User profiles

Comprehensive usability analysisImplementation support

Strong user experiences Iterative prototypes

User-centred design concepts and strategies

Design specification

People

Context

Foresight

Understand

Ideas

Design

Experience

Test

Touchpoints

Prototypes

A diagramme

Experientia | December 2006 Digitaal Erfgoedconferentie

Playful learning

The experience is the goal:learning is fun and fun is learningSelf-explaining and self-learningThe learning becomes engaged learning

ApplicationsResearch institutions

Colleges and universities

Business innovation

International policy organisations (serious games)

Museums and cultural spaces

Experientia | December 2006 Digitaal Erfgoedconferentie

Playful learning: research

Experientia | December 2006 Digitaal Erfgoedconferentie

Playful learning: business innovation

Experientia | December 2006 Digitaal Erfgoedconferentie

Playful learning: serious games

Experientia | December 2006 Digitaal Erfgoedconferentie

PeaceMaker

Experientia | December 2006 Digitaal Erfgoedconferentie

Food Force (UN WFP)

Experientia | December 2006 Digitaal Erfgoedconferentie

A Force More Powerful

Experientia | December 2006 Digitaal Erfgoedconferentie

Darfur is Dying

Experientia | December 2006 Digitaal Erfgoedconferentie

September 12

Experientia | December 2006 Digitaal Erfgoedconferentie

Madrid

Experientia | December 2006 Digitaal Erfgoedconferentie

Interactive media in digital heritage

Nobody likes to be just a passive consumer

Museums become part of a two-way dialogue

Mobile devices are ubiquitousMuseums can use them as tools to create community involvement

The audience takes overMuseums respond by adding their visitor’s own take on an exhibit

Experientia | December 2006 Digitaal Erfgoedconferentie

Interactive media in digital heritage

From learning…

Experientia | December 2006 Digitaal Erfgoedconferentie

PlayWorks (Children’s Museum of Manhattan)

Play as an opportunity for early learningTargeting low-income families

Experientia | December 2006 Digitaal Erfgoedconferentie

Interactive Table (Churchill Museum, London)

Overlaying the curators’ official take with the visitors’ own ideasDidactic enrichment

Experientia | December 2006 Digitaal Erfgoedconferentie

Interactive media in digital heritage

…to new levels of experience…

Experientia | December 2006 Digitaal Erfgoedconferentie

Interactive drawing kiosk(Flaxman and Blake exhibition, Tate Britain, London)

Feel for yourselfGet close to the workExperience arton new levels

Experientia | December 2006 Digitaal Erfgoedconferentie

Gesture-based interface to reveal a painting’s layers(John Constable exhibition, Tate Britain, London)

Experientia | December 2006 Digitaal Erfgoedconferentie

Interactive media in digital heritage

…to the socialand unpredictable...

Experientia | December 2006 Digitaal Erfgoedconferentie

Pope John Paul II Cultural Center

Visitors are asked to create testimonials of their own experience of faith.People can draw, make a video, type a story, or record audio.What is contributed is relevant to the exhibition: the center feels like a tapestry of individual faith rather than a didactic explanation of the pope’s life

Experientia | December 2006 Digitaal Erfgoedconferentie

StoryCorps(an oral history of average Americans’ amazing stories)

“We were designingthe interview experience”

Experientia | December 2006 Digitaal Erfgoedconferentie

Interactive media in digital heritage

…to the sacred.

Experientia | December 2006 Digitaal Erfgoedconferentie

The Crossing Project

Installations/interfaces to experience and access the multi-layered spaces of Banares and KashiBuilding bridges between technology and traditional and spiritual cultures

Experientia | December 2006 Digitaal Erfgoedconferentie

The Crossing Project

is the work of Ranjit Makkuni’s Sacred World Foundation.

Creating new paradigms for modern computingHow can aesthetics from developing nations shape the design tools in the developed worlds?

Building bridges between tools and the bodyIntegrating the hand, the sense of touch, texture, gesture and craft in technological interface design

Preservation of cultural resourcesAllowing modern society to access sacred traditions

Experientia | December 2006 Digitaal Erfgoedconferentie

The Ethernal Gandhi Multimedia Museum

Information technology visions inspired by Gandhian thought, or the creation of meaning in a globalised worldA rich panorama of tactile interfaces derived from classical symbolsAnimating modern productsand design

Experientia | December 2006 Digitaal Erfgoedconferentiewww.experientia.com/playful

Experientia | December 2006 Digitaal Erfgoedconferentie

Experientia s.r.l.Via Cesare Battisti 1510123 Torino - Italy

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info@experientia.com

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