Wat is link tussen duurzaam en sociale media?

claysus - unlock your sustainable potential

transparantie

ecosysteem

samen

Het gaat allebei om duurzame relaties

claysus - unlock your sustainable potential

samen-leving

mensheid

beslis-sers

leveranciers

mede-werkers

klant

markt

milieu

wij

governance

human rights

customer issues

labour practicesfair operating

community involvement environment

Hoe versterken duurzaam en sociale media elkaar?

claysus - unlock your sustainable potential

social als sneeuwbalvoor duurzaam

social + duurzaam = nieuwe standaard

duurzaamals onderwerp

op sociale media

duurzaam geeft betekenis

aan sociale media

mat

e va

n ac

tivati

e

mate van impact

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vergroten van bereik met sociale media

claysus - unlock your sustainable potential

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claysus - unlock your sustainable potential

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claysus - unlock your sustainable potential

• http://publisher.wizness.com/reports/the-smi-wizness-social-media-sustainability-index-2012/the-top-10/ibm

claysus - unlock your sustainable potential

claysus - unlock your sustainable potential

claysus - unlock your sustainable potential

claysus - unlock your sustainable potential

claysus - unlock your sustainable potential

claysus - unlock your sustainable potential

claysus - unlock your sustainable potential

claysus - unlock your sustainable potential

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overtuigen is uit, verbinden is in

duurzaam is bindende factor

claysus - unlock your sustainable potential

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claysus - unlock your sustainable potentialhttp://www.flickr.com/photos/havovubu/

20http://www.flickr.com/photos/dis_patch/

observable

cognitive

emotional

surfaced

conscious

unconscious

attitudes

values

beliefs

CLIENT EXPERIENCE

artefacts

meaning

marketing

AUTHENTICITEIT

Community = Trust

http://www.flickr.com/photos/gregorytran/

Marketing 3.0: Purpose driven Social Brands

Infographic: WeFirst Bronnen: 2012 Edelman Good Purpose Study

Havas Media ‘ Meaningful Brands” Global Report2013 Deloitte Core Beliefs & Culture survey

2013 Cone Communications / Echo Global CSR Study

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social leidt tot duurzame innovaties

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purpose zorgt voor relevantie,gedeeld commitment activeert

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claysus - unlock your sustainable potentialhttp://www.flickr.com/photos/maggieosama/

claysus - unlock your sustainable potential

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claysus - unlock your sustainable potential

Duurzaam business model = social business model

Gedeeld purpose Commitment van actief ecosysteem

claysus - unlock your sustainable potential

PURPOSE x ACTIVATION = IMPACT

SharingLocalGreenReduce

Crowd sourcedSelf-supporting/DIYRecycle/circularMicro-enterprise

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Things to do tomorrow met social media tools

Ecosysteem mappen :• Stakeholders op Twitter,

Facebook, LinkedIn, etc.

Kijk ook in regio, sector of keten

Onderwerpen/impact in kaart:• Keywords, discussies, Etc.