CREATIVE LABx

WAT DOEN WE?

Creative Lab helpt de VRT en haar merken om de digitale ommeslag te maken. Onze missie is om de digitale voetafdruk van de VRT te helpen vergroten.

THE NEXT WEB

Conferentie met high-level speakers uit de digitale wereld.

1.

digital innovation - entrepreneur - future generations - fast money - growth acceleration

2.

oorsprong in de Verenigde Staten3.

20.000 bezoekers over 2 dagen4.

SPEAKERS

10 LEARNINGS

1

GIFs are redefining your search

Adam Leibsohn - COO Giphy

2

Provide value without expectations

Gary Vaynerchuk - CEO Vaynermedia

3Make benefits clear

allow your users to teach 3

Aparna Chennapragada - Head of Google Now

Stop looking at your customers, start looking at innovations

4David Mattin - Head of Trends and Insights at Trendwatching

Consumer trend is when external change can unlock a new way of

serving a basic human need

5David Mattin - Head of Trends and Insights at Trendwatching

There are no masses

Jeff Jarvis - author WWGD?

6

We are in the year 1480 in Gutenberg time

Jeff Jarvis - author WWGD? 7

You don’t control what happens to you. You can only respond. You

can turn obstacles in opportunities

Ryan Holiday - author The Obstacle Is The Way

8

We’re doing one thing completely different: crowdstorming. We’re working with our customers and

learn from them.

Dirk Ahlborn - CEO of Hyperloop

9

The age of the slash generation

David Shing - Digital Prophet AOL

10

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