Download - Olivier Karg Max Keetman Denise van der Meer Rafaël Todorovici Felicia Peerenboom

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Page 1: Olivier  Karg Max Keetman Denise van der Meer Rafaël Todorovici Felicia Peerenboom

Olivier KargMax Keetman

Denise van der MeerRafaël Todorovici

Felicia Peerenboom

Page 2: Olivier  Karg Max Keetman Denise van der Meer Rafaël Todorovici Felicia Peerenboom

BACK GROUND Direct seller of cosmetics and beauty

products Leader in

Fragrances Toiletries Global cosmetics

Page 3: Olivier  Karg Max Keetman Denise van der Meer Rafaël Todorovici Felicia Peerenboom

HAZEL’S PERCENTAGE OF COMPANYS SALES BY KEY SECTORS

Sun careSkin careFragrancesMen's grooming productsColours CosmeticsHair Care

Page 4: Olivier  Karg Max Keetman Denise van der Meer Rafaël Todorovici Felicia Peerenboom

PROBLEMS Sales begun to delince Door-to-door products Teenagers and young women Annual sales growth < 1.5 %

New CEO Strategic Vision New product New advertisement New logo

SOLUTION

Page 5: Olivier  Karg Max Keetman Denise van der Meer Rafaël Todorovici Felicia Peerenboom

NEW PRODUCT Swagg-on!

5 Variants

Fair Medium Olive Brown Black

Page 6: Olivier  Karg Max Keetman Denise van der Meer Rafaël Todorovici Felicia Peerenboom

NEW LOGO

• Attractive for teenagers and young women• New reputation• Related to our new product : Swag-on

Page 7: Olivier  Karg Max Keetman Denise van der Meer Rafaël Todorovici Felicia Peerenboom

MISSION STATEMENT

‘With this new line of products, Hazel will become one of the lead cosmetics companies worldwide. Products will be innovative and extensively researched. Our companies image will be one appealing to young people, who are willing to spend some money on cosmetics.’

Page 8: Olivier  Karg Max Keetman Denise van der Meer Rafaël Todorovici Felicia Peerenboom

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