Olivier Karg Max Keetman Denise van der Meer Rafaël Todorovici Felicia Peerenboom
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Olivier Karg Max Keetman Denise van der Meer Rafaël Todorovici Felicia Peerenboom
description
Olivier Karg Max Keetman Denise van der Meer Rafaël Todorovici Felicia Peerenboom. Back ground. Direct seller of cosmetics and beauty products Leader in Fragrances Toiletries Global cosmetics. Hazel’s percentage of companys sales by key sectors. Problems. - PowerPoint PPT Presentation
Transcript of Olivier Karg Max Keetman Denise van der Meer Rafaël Todorovici Felicia Peerenboom
Olivier KargMax Keetman
Denise van der MeerRafaël Todorovici
Felicia Peerenboom
BACK GROUND Direct seller of cosmetics and beauty
products Leader in
Fragrances Toiletries Global cosmetics
HAZEL’S PERCENTAGE OF COMPANYS SALES BY KEY SECTORS
Sun careSkin careFragrancesMen's grooming productsColours CosmeticsHair Care
PROBLEMS Sales begun to delince Door-to-door products Teenagers and young women Annual sales growth < 1.5 %
New CEO Strategic Vision New product New advertisement New logo
SOLUTION
NEW PRODUCT Swagg-on!
5 Variants
Fair Medium Olive Brown Black
NEW LOGO
• Attractive for teenagers and young women• New reputation• Related to our new product : Swag-on
MISSION STATEMENT
‘With this new line of products, Hazel will become one of the lead cosmetics companies worldwide. Products will be innovative and extensively researched. Our companies image will be one appealing to young people, who are willing to spend some money on cosmetics.’
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