YOGA GURU RAMDEV’S INSTANT

ATTA NOODLES

YOGA GURU RAMDEV LAUNCHES INSTANT ATTA

NOODLE IN INDIA

PATANJALI’S MAGGI TAGLINE

Patanjali atta noodles, launched nationally, has been positioned on the tagline 'jhatpat banao, befikar khao’

RAMDEV’s THOUGHT ABOUT HIS NOODLE

Ramdev Baba said on the date of release of Patanjali noodle:

"We are not doing business. We are doing charity. Whatever happens anywhere in the world we should not compromise our culture, traditions and our self-respect. We have not started manufacturing domestic products for business. This is the first big experiment in domestic produce“

CLAIMS OF BABA RAMDEV

Patanajali has priced its noodles of 70 gram pack at Rs. 15, claiming it to be cheaper from competitors

It is Rs. 10 cheaper from our rivals noodles, which are selling atta noodles at Rs. 25

Patanjali has not obtained mandatory product approvals from the Food Safety and Regulatory Authority of India(FSSAI)

Officials said, even though Patanjali Atta Noodles packets display an FSSAI licence number

NO FSSAI APPROVAL FOR ATTA NOODLE

HOW PATANJALI NOODLE CAN BE SUCCESSFUL IN MARKET? People are increasingly looking to put together a

quick meal and there is still a sizeable population that is not hooked on to the taste of Maggi instant noodles

Patanjali noodles is priced much lower than the popular brands in the market and that can be its competitive advantage

Lower pricing has so far proven to be a winning formula for Patanjali with almost all its products

Future Plans of Baba Ramdev Ramdev Baba said the company Patanajali Ayurved

would also foray in childcare, cosmetics products and health supplement by the end of this year

Ramdev Baba is planning to launch baby care under 'Shishu Care' brand, beauty care products under 'Saundrya' brand and health supplement powder under 'Power Vita' brand by the end of December

The company had sales turnover of Rs 2,007 crore in 2014-15 and expects to reach Rs 5,000 crore this year