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turistebis kvleva aWaraSi
2013 weli
daskvnebi da analizi
aWaris a. r. turizmisa da kurortebis departamenti
baTumi 6010, farnavaz mefis q. 84/86
el-fosta: [email protected]
http://goBatumi.com
turistebis kvleva aWaraSi, 2013 gverdi: 1
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
a n o t a c i a
“turistebis kvleva aWaraSi” Catarda 2013 wlis agvistos
TveSi. kvleva ganxorcielda aWaris a. r. turizmisa da
kurortebis departamentis mier, sadac interviuerebad
warmodgenilebi iyvnen studentTa moxalise jgufi, kvlevis
obieqtebad ki aWaraSi damsvenebeli ucxoeli da Sida
turisti SeirCa.
aRniSnuli kvleva xelmisawvdomia internetSi Semdeg
misamarTze: http://dtra.gov.ge
respodentTan piripir interviu xorcieldeboda
raodenobrivi meTodologiis mixedviT. Avlevis
Catarebis areals warmoadgenda qalaqi baTumis zRvispira
bulvaris teritoria.
kiTxvaris forma moicavda Semdeg kiTxvebs:
1. vizitis mizani aWaraSi
2. transportirebis saSualeba aWaramde
3. ganTavsebis saSualeba aWaraSi
4. saSualo dRiuri xarji aWaraSi
5. interesi turizmis saxeobebis mimarT aWaraSi
6. kmayofilebis donis Sefaseba
7. vizitis xangrZlivoba aWaraSi
8. mogzaurobis organizeba
9. informaciis wyaro aWaris Sesaxeb
10. vizitis gameoreba da rekomendaciebi
kvlevis procesSi sul gamoikiTxva 533 respodenti, maTgan
177 Sida da 356 ucxoeli turisti iyo.aRniSnuli kvlevis
analizi eyrdnoba respodenta pasuxebs asakobrivi jgufisa
da erovnebis segmentaciis mixedviT. ucxoel respodentTa
umetesoba TurqeTis, ruseTis, ukrainis, somxeTisa,erayis
da poloneTis moqalaqeebi iyvnen.
turistebis kvleva aWaraSi, 2013 gverdi: 2
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
qvemoaRniSnuli analizi warmodgenilia aWaraSi
turistebis kmayofilebis donisa da mogzaurobis
organizebis Sesaxeb.
turistebis kvleva aWaraSi, 2013 gverdi: 3
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
sarCevi
Semajamebeli daskvnebi respodentTa Sesaxeb da kvlevis saSualo
Sedegebi ................................................................................................................. 4
kvlevis analizis mimdinareoba da teqnikebi ........................................ 6
kvlevis analizi moqalaqeobis mixedviT ............................................... 8
saqarTvelos moqalaqeebi - Sida turistebi ...................................... 8
TurqeTis moqalaqeebi - ucxoeli turistebi ................................... 14
post-sabWoTa qveynebi - ucxoeli turistebi ..................................... 20
ganviTarebuli qveynebi - ucxoeli turistebi .................................. 26
axlo aRmosavleTis qveynebi - ucxoeli turistebi ...................... 32
turistebis kvleva aWaraSi, 2013 gverdi: 4
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
Semajamebeli daskvnebi respodentTa Sesaxeb da kvlevis saSualo Sedegebi
sul, kvlevaSi monawileoba miiRo 533
respodentma, sadac 177 Sida, xolo 356 ucxoeli
turisti dafiqsirda. maTSoris iyvnen
saqarTvelos, TurqeTis (33.2%), ruseTis (14.1%),
ukrainis (9.7%), somxeTis (7.9%), erayis (7.6%),
poloneTis (5%) da kidev ramodenime sxva qveynis
moqalaqeebi.
ucxoeli turistebis saSualo asakobrivi jgufi 30-
39 weli iyo. gamokiTxulda umetesobas mamakacebi
(60.2%) warmoadgendnen. yoveli mesame maTgani ki
pirvelad stumrobda aWaras. respodentTa
mxolod 21%-ma dagegma mogzauroba turistuli
saagentos daxmarebiT. isini ZiriTadad
megobrebTan (38.5%) an ojaxis wevrebTan (37.1%)
erTad mogzaurobdnen. ucxoel turistTa
vizitiaWaraSi saSualod 8 dRe grZeldeboda.
maTTvis regionSi stumrobis pirvelad miznebs
warmoadgenda zRvaze dasveneba (27.5%), garToba
(20%), baTumis monaxuleba (16%) da axali kulturis
gacnoba (12%). maTi umravlesoba sakuTari
avtomobiliT (49%) Camovida aWaraSi, aseve
dafiqsirda sxva transportirebis saSualebebic:
TviTmfrinavi (21.6%), avtobusi (13.7%), matarebeli
(7.4%) da a.S. ucxoeli turistisTvis informaciis
mTavar wyaros regionis Sesaxeb warmoadgenda
interneti (61.1%). maT Soris aRiniSna iseTi
saitebi, rogorebicaa Facebook (16%) , Google (0.3%),
Tripadvisor (0.3%), lonelyplanet (0.3%). departamentis
axali oficialuri veb-gverdis (gobatumi.com ) Sesaxeb
respodentTa mxolod 3.3%-ma icoda. garda
turistebis kvleva aWaraSi, 2013 gverdi: 5
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
internetisa, informaciis wyaros aseve
warmoadgenda televizia (12.5%), beWdviTi masalebi
(10.8%) da gare sabanero reklamebi (2.3%). ucxoeli
turistebis umravlesoba upiratesobas aniWebs
sastumroSi (51.8%), gesThausSi (13%) an naqiraveb
apartamentSi (13%) ganTavsebas. respodentTa
saSualo dRiuri xarji, romelic iTvaliswinebda
ganTavsebas, kvebas da garTobas, saSualod
moeqca100-200 euros jgufSi. mogzaurTa 30.5%-
sTvis aWaraSi mogzaurobis interess warmoadgenda
sazRvao turizmi, 14.3%-sTvis eko turizmi, 9.1% -
kulturuli da religiuri turizmi, 8.1% - veluri
bunebis turizmi da a.S. turistisTvis mniSvnelovani
sxvadasxva faqtorebis mimarT yvelaze dabali
kmayofilebis doniT Sefasda jandacvis obieqtebis
momsaxureba, fasisa da xarisxis Sesabamisoba da
Sida municipaluri transportis momsaxureba.
stumarTa 77.5% pozitiurad iyo ganwyobili
momaval wels aWaraSi vizitis gameorebaze, 92.7% ki
maT megobrebsa da axloblebs gauwevda aWaris
regionze rekomendacias.
rac Seexeba Sida turistebs, maTi saSualo
asakobrivi jgufi 20-29 weli dafiqsirda.
respodentTa 71%-s qalebatonebi warmoadgendnen.
mogzaurTa mxolod 8.5% stumrobda aWaras
pirvelad. Sida turistebis mcire nawilma (10.2%)
imogzaura aWaraSi turistuli paketiT. regionSi
ganxorcielebuli vizitebi ZiriTadad jgufurad
xasiaTdeboda, ojaxis wevrebTan (48.6%) an
megobrebTan (35.5%) erTad. stumrebi saSualod 11
dRian vizits axorcielebdnen aWaraSi. aWaraSi
Sida turistebis ZiriTad mizans sazRvao turizmi
(46.9%), garToba (18.2%), baTumis monaxuleba (8.9%)
turistebis kvleva aWaraSi, 2013 gverdi: 6
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
da megobrebTan viziti warmoadgenda (8.2%).
respodentTa umravlesoba sakuTari manqaniT
(48.9%) an matarebliT (39.7%) estumra regions.
respodentTa, mxolod 18.8%-ma icoda
departamentis axali oficialuri veb gverdis
arsebobis Sesaxeb. mogzaurebis 33.5%-ma ganTavsebis
arCevani megobrebTan/naTesavebTan (xarjebis
gareSe) gaakeTa, 23.9%-ma apartamentze (qiriT),
xolo 23.3%-ma sastumroze. stumrebis saSualo
dRiuri xarji (ganTavseba, kveba, garToba)
saSualod 50-dan 100 laramde jgufSi ranJirebda.
aWaraSi arsebuli turizmis saxeobebidan maT
yvelaze metad sazRvao turizmi izidavdaT (45.5%),
aseve interesi dafiqsirda saTavgadasavlo (8.3%)
da eko turizmis (7.6%) mimarT. Sida
mogzaurebisTvis, turistisTvis mniSvnelovani
sxvadasxva faqtorebis mimarT, kmayofilebis
donis piramidaSi yvelaze negatiuri Sefaseba
miiRo fasisa da xarisxis Sesabamisobam, regionSi
arsebulma sanaxaobebma da jandacvis obieqtebis
momsaxurebis donem. respodentTa 94.9% kidev
estumreboda aWaras momaval wels, 96.6% ki
gauwevda rekomendacias TavianT axloblebsa da
naTesavebs.
kvlevis analizis mimdinareoba da teqnikebi
respodenTa kvlevis analizi Sedga moqalaqeobis
mixedviT, romelic daiyo xuT aspeqtad:
saqarTvelo, TurqeTi, post-sabWoTa qveynebi,
ganviTarebuli qveynebi da axlo aRmosavleTi.
TiToeuli kiTxvari moicavda informacias
respodentis profilis da misi mogzaurobis
turistebis kvleva aWaraSi, 2013 gverdi: 7
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
Sesaxeb, romlebic SemdgomSi gaTvaliswinebuli
iqna orive ganawilebaSi. kiTxvebSi, sadac
ramodenime pasuxis dafiqsireba iyo SesaZlebeli,
moxda maTi Sekreba TiToeuli dasaSvebi pasuxis
mixedviT, sabolood ki Sedegis analizi gakeTda
mTliani erTeulis proporciulobasTan
mimarTebaSi. im kiTxvebSi, sadac respodents mouwia
Sefasebis ganawileba 1-dan 3-mde Skalaze, moxda
maTi pasuxebis saSualo ariTmetikulis gamoTvla.
analizis procesSi ricxvebis damrgvaleba moxda
aTwiladamde, rogorc miRebulia arTiTmetikuli
kalkulaciis wesebSi (mag.: 8,732-is Cawera xdeboda
ase - 8,7).
turistebis kvleva aWaraSi, 2013 gverdi: 8
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
kvlevis analizi moqalaqeobis mixedviT
saqarTvelos moqalaqeebi - Sida turistebikvlevis monacemTa bazaSi Segrovebuli pasuxebis
mixedviT saqarTvelos moqalaqeTa raodenoba iyo
177. maTgan, umetesoba miekuTvneboda axalgazrda
Taobas, 20-29 wlamde (41.5%) da saSualo asakis 30-
39 wlamde (25%) jgufebs. gamokiTxulTa 71% qali
iyo. isini saSualod 10 dRian vizits
axorcielebdnen aWaraSi, romelTa umravlesobac
mogzaurobda ojaxTan (48.6%) an megobrebTanerTad
(35.5%). respodentTa mxolod 10%-ma isargebla
turistuli saagentos momsaxurebiT da sul 8.5%-ma
pirvelad ganaxorciela mogzauroba aWaraSi. maTi
umetesoba pozitiurad iyo ganwyobili (96.6%)
regionis mimarT, rac gulisxmobs aWarisTvis
rekomendaciis gawevas. 94.9% ki kvlav gegmavs
vizitis ganxorcielebas regionSi momavl wels.
diagrama 1.
ganawileba mogzaurobis miznis mixedviT
saqarTvelo (raodenoba ricxvebSi)
0 20 40 60 80 100 120 140
zRvaze dasveneba
garToba
baTumis monaxuleba
megobrebi, naTesavebi
Tavgadasavali
saqmiani viziti
sporti, gajansaReba
kulturis gacnoba
dasveneba mTaSi
konferencia, seminari
turistebis kvleva aWaraSi, 2013 gverdi: 9
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
1 kiTxvaze respodenTa yvelaze meti pasuxi (137
pasuxi) dafiqsirda zRvaze dasvenebaze, rac
mTliani ganawilebis 46.9%-s Seadgens. Sida
turistebis 18.2%-is mogzaurobis mizani iyo
garToba. aseve, vizitis erT-erT mTavar faqtors
warmoadgenda baTumis (8.9%) da megobrebis
/naTesavebis (8.2%) monaxuleba.
diagrama 2.
ganawileba mogzaurobis miznis mixedviT
saqarTvelo
meore kiTxva moicavda informacias aWaramde
transportirebis Sesaxeb. 2013 wels, vizitorTa
umetesoba sakuTari manqaniT (48.9%) an matarebliT
(39.7%) stumrobda aWaras.
0% 10% 20% 30% 40% 50%
zRvaze dasveneba
garToba
baTumis monaxuleba
megobrebi, naTesavebi
Tavgadasavali
saqmiani viziti
sporti, gajansaReba
kulturis gacnoba
dasveneba mTaSi
konferencia, seminari
turistebis kvleva aWaraSi, 2013 gverdi: 10
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
diagrama 3.
ganawileba aWaramde transportirebis saSualebis mixedviT
saqarTvelo
mesame kiTxvaSi respodents unda moeniSna
ganTavsebis saSualeba, romelic man airCia aWaraSi
mogzaurobisas. Sedegad, Sida turistebis 33.5%
megobarTan an naTesavTan rCeboda, 23.9% -
apartamentSi qiriT, 23.3% ki sastumroSi.
diagrama 4.
ganawileba aWaraSi ganTavsebis saSualebis mixedviT
saqarTvelo
0% 10% 20% 30% 40% 50%
manqana (sakuTari)
matarebeli
avtobusi
TviTmfrinavi
avtostopi
velosipedi
motocikli
0% 5% 10% 15% 20% 25% 30% 35%
megobari, naTesavi
apartamenti (qiriT)
sastumro
gesThausi
sakuTari bina
hosteli
turistebis kvleva aWaraSi, 2013 gverdi: 11
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
meoTxe kiTxva exeboda respodentebis saSualo dRiur
xarjebs aWaraSi, romelic iTvaliswinebda, rogorc
ganTavsebis, aseve kvebisa da garTobis xarjebsac. kvlevis
analizis mixedviT respodentTa 44.7% saSualod xarjavs
50-100 lars yoveldRiurad, 34.7% ki 50 larze naklebs.
mogzaurTa mxolod 18.8%-is saSualo dRiuri xarjebi
aWarbebs 100 lars.
diagrama 5.
ganawileba aWaraSi saSualo dRiuri xarjebis mixedviT
saqarTvelo
mexuTe kiTxvaSi respodents unda moeniSna is turizmis
saxeobebi, romlebic izidavT maT aWaraSi samogzaurod.
yvelaze meti procentuli maCvenebeli dafiqsirda sazRvao
turizmze (45.5%), aseve daintereseba iyo saTavgadasavlo
(8.3%) da eko turizmis (7.6%) mimarTac. yvelaze dabali
interesi ki dafiqsirda gastronomiul (1%) da mais (MICE)
turizmze (0.3%).
0% 10% 20% 30% 40% 50%
saerTod ar damixarjavs
50 larze naklebi
50-100 lari
100-200 lari
200-300 lari
300-400 lari
400-500 lari
500 larze meti
turistebis kvleva aWaraSi, 2013 gverdi: 12
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
diagrama 6.
ganawileba aWaraSi turizmis saxeobebis mimarT interesis
mixedviT
saqarTvelo
meeqvse kiTxvaSi respodentebs vTxoveT SeefasebinaT
mogzaurobisas mniSvnelovani sxvadasxva faqtori maTi
kmayofilebis donis mixedviT, sadac 1 iyo dabali, 2 -
saSualo, xolo 3 - maRali kmayofilebis doniT Sefaseba.
analizis Sedegad gairkva, rom Sida turistebi yvelaze
metad ukmayofilo arian fasisa da xarisxis Sesabamisobis
faqtoris mimarT (1.94), Semdeg TanmimdevrobaSi ki
dafiqsirda sanaxaobebi (2.08) da jandacvis obieqtebis
momsaxureba (2.27) .
0% 10% 20% 30% 40% 50%
sazRvao turizmi
saTavgadasavlo turizmi
eko turizmi
sportuli turizmi
veluri bunebis turizmi
kulturul-religiuri turizmi
soflad turizmi
sakruizo turizmi
eqstremaluri turizmi
SemecnebiTi turizmi
samTo-saTxilamuro turizmi
saTamaSo turizmi
biznes turizmi
gastronomiuli turizmi
mais turizmi
turistebis kvleva aWaraSi, 2013 gverdi: 13
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
diagrama 6.
ganawileba turistisTvis mniSvnelovani sxvadasxva
faqtorebis mimarT kmayofilebis donis mixedviT
saqarTvelo
1.00
2.00
3.00
turistebis kvleva aWaraSi, 2013 gverdi: 14
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
TurqeTis moqalaqeebi - ucxoeli turistebi
kvlevaSi sul 113 TurqeTis moqalaqe Rebulobda
monawileobas. asakobrivi jgufebis mixedviT 36.4%-
s 30-39 wlamde da 31%-s 20-29 wlamde jgufebi
inawilebdnen. gamokiTxulTa 71.4% mamakaci iyo.
isini saSualod 5 dRian vizits axorcielebdnen
aWaraSi, romelTa umravlesobac mogzaurobda
megobrebTan (45.8%) an ojaxTan erTad (39.3%).
respodentTa 31.7% stumrobda aWaras turistuli
saagentos daxmarebiT. gamokiTxulTa 57.7%
pirvelad mogzaurobda aWaraSi, 92.2% gauwevs
aWaras rekomendacias, xolo86%-ma aRniSna,
romkvlav estumreboda regions momavl wels.
Turq mogzaurTa 33.3%-isTvis vizitis yvelaze
mniSvnelovan mizans warmoadgenda garToba, Semdeg
baTumis monaxuleba (247%) da kulturis gacnoba
(11.5%).
diagrama 7.
ganawileba mogzaurobis miznis mixedviT
TurqeTi
0% 5% 10% 15% 20% 25% 30% 35%
garToba
baTumis monaxuleba
kulturis gacnoba
zRvaze dasveneba
saqmiani viziti
sporti, gajansaReba
Tavgadasavali
megobrebi, naTesavebi
konferencia, seminari
tranziti
Tbilisi
mTaSi dasveneba
inter art baTumi
turistebis kvleva aWaraSi, 2013 gverdi: 15
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
Turq vizitorTa umravlesoba aWaraSi sakuTari manqaniT
(63.3%) Camovida, 24.2% avtobusiT da8.8% TviTmfrinaviT.
transportirebis sxva saSualebebi ki warmodgenilia
Semdeg diagramaze.
diagrama 8.
ganawileba aWaramde transportirebis saSualebis mixedviT
TurqeTi
gamokiTxul respodentTa 37.3%-ma informacia
aWaris regionis Sesaxeb internetis meSveobiT
miiRo, saidanac 20.2% Facebook-ze, 2.6% turizmis
departamentis axali veb gverdze (www.gobatumi.com ) ,
xolo danarCeni 32.5%internetis sxvadasxva
wyaroebze gadanawilda. aseve unda aRiniSnos, rom
21.1%-ma regionis Sesaxeb televiziiT gaigo, xolo
12.2%-ma beWdviTi masalebisgan.
0% 10% 20% 30% 40% 50% 60% 70%
manqana (sakuTari)
avtobusi
TviTmfrinavi
gemi
matarebeli
motocikli
velosipedi
avtostopi
turistebis kvleva aWaraSi, 2013 gverdi: 16
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
diagrama 9.
ganawileba aWaris Sesaxeb informaciis wyaros mixeviT
TurqeTi
ganTavsebis saSualebis mixedviT Turq moqalaqeTa
umravlesoba upiratesobas aniWebda sastumros (62.2%),
Semdegi prioritetebi ki nawildeboda hostelebze (10%)
da naqiraveb apartamentebze (10%).
diagrama 10.
ganawileba aWaraSi ganTavsebis saSualebis mixeviT
TurqeTi
0% 5% 10% 15% 20% 25% 30% 35% 40%
sxva internet wyaro
televizia
feisbuqi
megobari
gazeTi, Jurnali
wigni, broSura
departamentis veb-gverdi
gamofena
naTesavi
turistuli saagento
0% 10% 20% 30% 40% 50% 60% 70%
sastumro
hosteli
apartamenti (qiriT)
sakuTari bina
megobari, naTesavi
gesThausi
turistebis kvleva aWaraSi, 2013 gverdi: 17
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
saSualo dRiuri xarjebis WrilSi Turq mogzaurTa 20%
ganTavsebaSi, kvebaSi da garTobaSi dReSi saSualod
xarjavda 70 larze naklebs an saerTOd saerTod ar
dauxarjavT (0.9%). aRniSnul ganawilebaSi yvelaze didi
nawili moqceuli iyo 70-200 larian (36.4%) da 200-450
larian (27.3%) jgufebSi. aseve unda aRiniSnos,
romrespodentTa 16.3%-isTvis dRiuri xarji saSualod
aRemateboda 450 lars.
diagrama 11.
ganawileba aWaraSi saSualo dRiuri xarjebis mixeviT
TurqeTi
kvlevis Semdegi sakiTxi, romelic gansazRvravda aWaraSi
arsebuli turistuli produqtebis mimarT respodentTa
interesebis Tanmimdevrobas, maTgan yvelaze prioritetul
produqts warmoadgenda eko turizmi (32.3%),Semdeg
Tanmimdevrobas ki agrZelebda sazRvao turizmi (24.2%),
kulturul-religiuri turizmi (12.9%), veluri bunebis
turizmi (5.4%), saTavgadasavlo turizmi (4.8%) da a.S.
0% 5% 10% 15% 20% 25% 30% 35% 40%
saerTod ar damixarjavs
70 larze naklebi
70-200 lari
200-450 lari
450-700 lari
700-900 lari
900-1200 lari
1200-ze larze meti
turistebis kvleva aWaraSi, 2013 gverdi: 18
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
diagrama 12.
ganawileba aWaraSi turizmis saxeobebis mimarT interesis
mixedviT
TurqeTi
Turqi vizitorebis Sefaseba turistisTvis mniSvnelovani
sxvadasxva faqtorebis mimarT kmayofielbis donis
mixedviT, gansxvavdeba Sida turistebis Sefasebis
Tanmimdevrobisgan, Tumca amavdroulad fiqsirdeba
msgavsi korelaciebi am or segments Soris. magaliTad,
jandacvis obieqtebis momsaxureba orivesTvis
prioritetul faqtors warmoadgenda maTi vizitis
kmayofilebis donis gansazRvrisas. TiTqmis igive
SeiZleba iTqvas xarisxisa da fasis Sesabamisobis mimarTac,
Tumca Sida turistebisTvis am faqtors, amavdroulad
emateba siZviris gancdac.rac Seexeba, Turqi turistebis
0% 5% 10% 15% 20% 25% 30% 35%
eko turizmi
sazRvao turizmi
kulturul-religiuri turizmi
veluri bunebis turizmi
saTavgadasavlo turizmi
SemecnebiTi turizmi
soflad turizmi
saTamaSo turizmi
sakruizo turizmi
sportuli turizmi
samTo-saTxilamuro turizmi
gastronomiuli turizmi
agro turizmi
frinvelebze dakvirveba
eqstremaluri turizmi
biznes turizmi
mais turizmi
turistebis kvleva aWaraSi, 2013 gverdi: 19
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
Sefasebas momsaxurebisa da sxvadasxva faqtorebis mimarT
kmayofilebis prioritetul Tanmimdevrobas, maTTvis
Sida transportireba (2.21) warmoadgens ukmayofilebis
pirvelad safexurs, Semdeg modis jandacvis obietebi (2.24)
da Sopingi (2.25).
diagrama 13.
ganawileba turistisTvis mniSvnelovani sxvadasxva
faqtorebis mimarT kmayofilebis donis mixedviT
TurqeTi
1.00
2.00
3.00
turistebis kvleva aWaraSi, 2013 gverdi: 20
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
post-sabWoTa qveynebi - ucxoeli turistebi
kvlevis monacemTa bazaSi sul 133 respodenti
dafiqsirda post-sabWoTa qveynebis mixedviT. maT
Soris warmodgenili iyo 10 qveyana, sadac ruseTis
(48), ukrainis (33) da somxeTis (27) respodenTa
raodenoba yvelaze metad Warbobda.
raodenobrivi ganawileba ricxvebSi SegiZliaT
ixiloT Semdeg diagramaze.
diagrama 14.
respodentTa ganawileba post-sabWoTa qveynebis mixedviT
post-sabWoTa qveynebi (raodenoba ricxvebSi)
respodentTa asakobrivi ganawileba umeteswilad
modioda 20-29 wlamde (43.8%) da 30-39 wlamde
(38.3%) asakis jgufebze. gamokiTxulTa 56.9%-s
qalbatonebi warmoadgendnen. isini saSualod 11
dRian vizits axorcielebdnen aWaraSi, romelTa
umetesoba mogzaurobda jgufurad, 49.3% ojaxis
wevrebTan, xolo 32.1% megobrebTan erTad.
0 10 20 30 40 50 60
ruseTi
ukraina
somxeTi
belarusia
azerbaijani
uzbekeTi
latvia
yazaxeTi
moldova
tajikeTi
turistebis kvleva aWaraSi, 2013 gverdi: 21
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
vizitorTa sul 10%-ma SeiZina turistuli saagentos
momsaxureba. maTi umetesoba (58.7%) pirvelad
stumrobda aWaras. 95.1%-ma aRniSna, rom gauwevda
aWaras rekomendacias, xolo 85.5%-i kvlav
estumreboda regions momavl wels.
mogzaurTa 41%-isTvis mogzaurobis mTavar mizans
warmoadgenda zRvaze dasveneba, 16.1% stumrobda
aWaras garTobisTvis, 11.6% axali kulturis
gacnobisTvis, xolo 9.6% baTumis mosanaxulebad.
diagrama 15.
ganawileba mogzaurobis miznis mixedviT
post-sabWoTa qveynebi
aWaramde transportirebis saSualebis arCevanis
mixedviT, yvelaze xSirad gamoyenebad tranports
respodentebisTvis warmoadgenda sakuTari manqana
(47.8%), TviTmfrinavi (28.3%) an matarebeli (9.4%).
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
zRvaze dasveneba
garToba
kulturis gacnoba
baTumis monaxuleba
Tavgadasavali
dasveneba mTaSi
megobrebi, naTesavebi
sporti, gajansaReba
saqmiani viziti
tranziti
konferencia, seminari
turistebis kvleva aWaraSi, 2013 gverdi: 22
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
diagrama 16.
ganawileba aWaramde transportirebis mixedviT
post-sabWoTa qveynebi
aWaris Sesaxeb informacia respodentTa 74.3%-ma
internetiT miiRo, sadac departamentis veb-gverdi
3%-s, feibuqi 14.9%-s da sxva internet wyaroebi
56.4%-s inawilebdnen. aseve, dafiqsirda
informaciis sxva wyaroebic: televizia (12.9%),
gare sabanaro reklama (6.9%) da beWdviTi masala
(6%).
diagrama 17.
ganawileba aWaris Sesaxeb informaciis wyaros mixeviT
post-sabWoTa qveynebi
0% 10% 20% 30% 40% 50%
manqana (sakuTari)
TviTmfrinavi
matarebeli
avtobusi
gemi
motocikli
avtostopi
0% 10% 20% 30% 40% 50% 60%
sxva internet wyaro
feisbuqi
televizia
gare sabanero reklama
departamentis veb-gverdi
gazeTi, Jurnali
wigni, broSura
turistebis kvleva aWaraSi, 2013 gverdi: 23
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
aWaraSiganTavsebis tipis arCevanis mixedviT mogzaurTa
43.9%-ma upiratesoba mianiWa sastumroSi ganTavsebas, aseve
Tanabari 18.5%-iani ganawileba dafiqsirda gesThausebze
da apartamentebze (qiriT) cal-calke.
diagrama 18.
ganawileba aWaraSi ganTavsebis saSualebis mixeviT
post-sabWoTa qveynebi
saSualodRiuri xarjebis mixedviT post-sabWoTa
qveynebidan Camosuli vizitorebis 44.2%-is saSualo
dRiuri xarjebi moqceuli iyo 70-200 laris farglebSi,
24.8%-is 200-450 laris, xolo 21.2%-i saSualod 70 larze
naklebs xarjavda.
diagrama 19.
ganawileba aWaraSi saSualo dRiuri xarjebis mixeviT
post-sabWoTa qveynebi
0% 10% 20% 30% 40% 50%
sastumro
gesThausi
apartamenti (qiriT)
megobri, naTesavi
sakuTari bina
hosteli
0% 10% 20% 30% 40% 50%
saerTod ar damixarjavs
70 larze naklebi
70-200 lari
200-450 lari
450-700 lari
700-900 lari
900-1200 lari
1200-ze larze meti
turistebis kvleva aWaraSi, 2013 gverdi: 24
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
aWaraSi arsebuli turizmis saxeobebis mimarT yvelaze
metad turistebi dainteresebulebi iyvnen sazRvao
turizmiT (33.4%), Semdeg prioritetul mimarTulebas
warmoadgenda eko turizmi (8.6%) da veluri bunebis
turizmi (8.6%), aseve mniSvnelovani interesi dafiqsirda
saakruizo turizmis (8%), saTavgdasavlo turizmis (7.6%),
gastronomiuli turizmis (7.3%) da kulturul-religiuri
turizmis (6.7%) mimarTac.
diagrama 20.
ganawileba aWaraSi turizmis saxeobebis mimarT interesis
mixedviT
post-sabWoTa qveynebi
gansxvavebiT saqarTvelos da TurqeTis moqalaqeebisgan, am
aspeqtSi Segrovebul respodentTa pasuxebis mixedviT,
kmayofilebis yvelaze dabali Sefaseba miiRo Sida
0% 5% 10% 15% 20% 25% 30% 35% 40%
sazRvao turizmi
eko turizmi
veluri bunebis turizmi
sakruizo turizmi
saTavgadasavlo turizmi
gastronomiuli turizmi
kulturul-religiuri turizmi
sportuli turizmi
eqstremaluri turizmi
soflad turizmi
samTo-saTxilamuro turizmi
saTamaSo turizmi
SemecnebiTi turizmi
frinvelebze dakvirveba
agro turizmi
biznes turizmi
turistebis kvleva aWaraSi, 2013 gverdi: 25
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
transportirebis (2.37), jandacvis obieqtebis (2.37) da
fasisa da xarisxis Sesabamisobis (2.38) faqtorebma.
diagrama 21.
ganawileba turistisTvis mniSvnelovani sxvadasxva
faqtorebis mimarT kmayofilebis donis mixedviT
post-sabWoTa qveynebi
1.00
2.00
3.00
turistebis kvleva aWaraSi, 2013 gverdi: 26
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
ganviTarebuli qveynebi - ucxoeli turistebi
gaviTarebuli qveynebis aspeqtSi sul dafiqsirda 47
respodentis interviu. maT Soris warmodgenili
iyo 11 qveyana: poloneTi (17), germania (9), aSS (4),
didi britaneTi (4), norvegia (3) da a.S.
diagrama 22.
respodentTa ganawileba ganviTarebuli qveynebis mixedviT
ganviTarebuli qveynebi (raodenoba ricxvebSi)
respodentTa 56.5% 20-dan 29 wlamde asakis jgufs
miekuTvneboda. gamokiTxulTa 67.4% mamakacebi
iyvnen. isini saSualod 7 dRian vizits
axorcielebdnen aWaraSi, romelTa umetesoba
mogzaurobda partniorTan (56.5%) an megobrebTan
erTad (30.4%). vizitorTa 23.7%-ma isargebla
turistuli saagentos momsaxurebiT. maTi umetesoba
(93.5%) pirvelad stumrobda aWaras. 88.9%-ma
aRniSna, rom gauwevda aWaras rekomendacias, xolo
41.3%-i kvlav estumreboda regions momavl wels.
respodentTa 23.8%-isTvis mogzaurobis mTavar
mizans warmoadgenda zRvaze dasveneba, aseve
dafiqsirda Tanabari 14.3%-iani ganawileba
0 2 4 6 8 10 12 14 16 18
poloneTi
germania
aSS
didi britaneTi
norvegia
italia
CexeTi
holandia
dania
portugalia
safrangeTi
kanada
turistebis kvleva aWaraSi, 2013 gverdi: 27
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
kulturis gacnobis, baTumis monaxulebis da
Tavgadasavlis Ziebis mizniT.
diagrama 23.
ganawileba mogzaurobis miznis mixedviT
ganviTarebuli qveynebi
respodenta umetesoba regionSi TviTmfrinaviT
(33.3%) Camovida, 22.2%-ma transportirebisTvis
sakuTari manqana gamoiyena, 16.7%-ma ki avtibusi.
diagrama 24.
ganawileba aWaramde transportirebis mixedviT
ganviTarebuli qveynebi
0% 5% 10% 15% 20% 25% 30%
zRvaze dasveneba
kulturis gacnoba
baTumis monaxuleba
Tavgadasavali
dasveneba mTaSi
garToba
sporti, gajansaReba
saqmiani viziti
tranziti
konferencia, seminari
megobrebi, naTesavebi
0% 5% 10% 15% 20% 25% 30% 35%
TviTmfrinavi
manqana (sakuTari)
avtobusi
matarebeli
avtostopi
velosipedi
gemi
motocikli
turistebis kvleva aWaraSi, 2013 gverdi: 28
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
turistebis 60.9%-ma informacia aWaris regionis Sesaxeb
internetidan miiRo, sadac Facebook-i inawilebda 12.3%-s,
departamentis axali veb gverdi 3%-s, TripAdvisor-i 1.8%-s da
sxva wyaroebi 43.9%-s.
diagrama 25.
ganawileba aWaris Sesaxeb informaciis wyaros mixeviT
ganviTarebuli qveynebi
kvlevis analizis mixedviT, aWaraSi vizitisas mogzaurTa
38.3% sastumroSi ganTavsda, 19.1% - gesThausSi, xolo
12.8% - hostelSi, 10.6%-ma ki upiratesoba mianiWa
apartaments qiriT.
diagrama 26.
ganawileba aWaraSi ganTavsebis saSualebis mixeviT
ganviTarebuli qveynebi
0% 10% 20% 30% 40% 50%
sxva internet wyaro
wigni, broSura
feisbuqi
megobrebi
televizia
skola
departamentis veb-gverdi
gazeTi, Jurnali
Trifedvaizori
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
sastumro
gesThausi
hosteli
apartamenti (qiriT)
megobri, naTesavi
sakuTari bina
tenti
turistebis kvleva aWaraSi, 2013 gverdi: 29
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
saSualo dRiuri xarjebis mixedviT respodenTa 29.5%
xarjavda 70 larze naklebs, 31.8% saSualod 70-200
laramde, 29.5% 200-dan 450 laramde, xolo danarCeni
9.1% 450 larze mets.
diagrama 27.
ganawileba aWaraSisaSualo dRiuri xarjebis mixeviT
ganviTarebuli qveynebi
aWaraSi arsebuli turizmis saxeobebis mimarT yvelaze
metad respodentebi dainteresebuli iyvnen sazRvao
turizmiT (25.2%), Semdgom prioritetul saxeobad veluri
bunebis turizmi miaCndaT (13.6%). radgan, mogzaurTa
umetesoba pirvelad imyofebodnen aWaraSi, amitom
maTTvis interesis mniSvnelovan faqtors warmoadenda
regionis kulturul-religiuri turizmis (11.7%) da
gastronomiuli turizmis (5.8) gacnoba. gamokiTxulTa
10.7%, aseve dainteresebuli iyo saTavgadasavlo turizmis
saxeobiT.
am aspeqtis respodentebisTvis mcire raodenobisTvis
aseve saintereso iyo biznes turizmi (1.9%), saTamaSo
turizmi (1.9%) da sportuli turizmi (1.9%).
0% 5% 10% 15% 20% 25% 30% 35%
70 larze naklebi
70-200 lari
200-450 lari
450-700 lari
700-900 lari
900-1200 lari
turistebis kvleva aWaraSi, 2013 gverdi: 30
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
diagrama 28.
ganawileba aWaraSi turizmis saxeobebis mimarT interesis
mixedviT
ganviTarebuli qveynebi
turistisTvis mniSvnelovani sxvadasxva faqtorebis
mimarT kmayofilebis done ucxoeli mogzaurebisTvis
Semdegnairad gamoiyureba. yvelaze dabali Sefaseba miiRo
sanaxaobebma (1.94), Semdeg faqtorebs ki warmoadgenda
fasisa da xarisxis Sesabamisoba (1.98), jandacvis obieqtebi
(2.04), Sida transporti (2.21) da a.S.
0% 5% 10% 15% 20% 25% 30%
sazRvao turizmi
veluri bunebis turizmi
kulturul-religiuri turizmi
saTavgadasavlo turizmi
gastronomiuli turizmi
sakruizo turizmi
soflad turizmi
eko turizmi
SemecnebiTi turizmi
frinvelebze dakvirveba
eqstremaluri turizmi
samTo-saTxilamuro turizmi
sportuli turizmi
saTamaSo turizmi
biznes turizmi
turistebis kvleva aWaraSi, 2013 gverdi: 31
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
diagrama 29.
ganawileba turistisTvis mniSvnelovani sxvadasxva
faqtorebis mimarT kmayofilebis donis mixedviT
ganviTarebuli qveynebi
1.00
2.00
3.00
turistebis kvleva aWaraSi, 2013 gverdi: 32
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
axlo aRmosavleTis qveynebi - ucxoeli turistebi
axlo aRmosavleTis qveynebis aspeqtSi dafiqsirda
44 respodenti. maT Soris warmodgenili iyo 4
qveyana: erayi (26), irani (11), quveiTi (4) da israeli
(3).
diagrama 30.
respodentTa ganawileba axlo aRmosavleTis qveynebis
mixedviT
axlo aRmosavleTis qveynebi (raodenoba ricxvebSi)
respodentTa 45.2% 20-29 wlamde, xolo 31% 30-39
wlamde asakis jgufs miekuTvneboda. gamokiTxulTa
74.4% mamakacebi iyvnen. isini saSualod 5 dRian
vizits axorcielebdnen aWaraSi, romelTa
umetesoba mogzaurobda megobrebTan (53.7%) an
ojaxis wevrebTan (39%) erTad. vizitorTa 31%-ma
isargebla turistuli saagentos momsaxurebiT.
respodentTa 78.6% pirvelad stumrobda aWaras.
95.2%-ma aRniSna, rom gauwevda aWaras
rekomendacias, xolo 67.5%-i kvlav estumreboda
regions momavl wels.
respodentTa 30.6%-isTvis mogzaurobis mTavar
mizans warmoadgenda zRvaze dasveneba, 22.2%-sTvis
garToba, 19.4%-sTvis baTumis monaxuleba, xolo
11.1%-sTvis axali kulturis gacnoba.
0 5 10 15 20 25 30
erayi
irani
quveiTi
israeli
turistebis kvleva aWaraSi, 2013 gverdi: 33
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
diagrama 31.
ganawileba mogzaurobis miznis mixedviT
axlo aRmosavleTis qveynebi
respodenta umetesoba regionSi sakuTari manqaniT
(53.2%) Camovida, 23.4%-ma TviTmfrinaviT, xolo
17%-ma matarebliT isargebla.
diagrama 32.
ganawileba aWaramde transportirebis mixedviT
axlo aRmosavleTis qveynebi
turistebis 70.2%-ma informacia aWaris regionis Sesaxeb
internetidan miiRo, sadac Facebook-i inawilebda 23.4%-s,
0% 5% 10% 15% 20% 25% 30% 35%
zRvaze dasveneba
garToba
baTumis monaxuleba
kulturis gacnoba
saqmiani viziti
dasveneba mTaSi
konferencia, seminari
0% 10% 20% 30% 40% 50% 60%
manqana (sakuTari)
TviTmfrinavi
matarebeli
motocikli
avtostopi
avtobusi
turistebis kvleva aWaraSi, 2013 gverdi: 34
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
departamentis axali veb gverdi 2.1%-s, Twiter-i 2.1%-s da sxva
wyaroebi 42.6%-s.
diagrama 33.
ganawileba aWaris Sesaxeb informaciis wyaros mixeviT
axlo aRmosavleTis qveynebi
kvlevis analizis mixedviT, aWaraSi vizitisas mogzaurTa
67.4% sastumroSi ganTavsda, 13% - apartamentSi qiriT,
xolo 10.9% - gesThausSi.
diagrama 34.
ganawileba aWaraSi ganTavsebis saSualebis mixeviT
axlo aRmosavleTis qveynebi
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
sxva internet wyaro
feisbuqi
megobrebi
televizia
gazeTi, Jurnali
naTesavebi
departamentis veb-gverdi
gare sabanero reklama
TviTeri
0% 10% 20% 30% 40% 50% 60% 70% 80%
sastumro
apartamenti (qiriT)
gesThausi
sakuTari bina
hosteli
megobri, naTesavi
turistebis kvleva aWaraSi, 2013 gverdi: 35
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
saSualo dRiuri xarjebis mixedviT respodenTa 42.9%
saSualod xarjavda 70-200 lars, xolo 33.3% 200-dan 450
laramde dReSi.
diagrama 35.
ganawileba aWaraSisaSualo dRiuri xarjebis mixeviT
axlo aRmosavleTis qveynebi
aWaraSi arsebuli turizmis saxeobebis mimarT yvelaze
metad respodentebi dainteresebuli iyvnen sazRvao
turizmiT (42.5%), Semdgom prioritetul saxeobebs eko
turizmi (9.6%) da samTo-saTxilamuro turizmi (9.6%)
warmoadgenda. aseve, saintereso maCvenebeli dafiqsirda
kulturul-religiuri turizmis (8.2%) da sakruizo
turizmis (6.8%) mimarTac. eko turizmis interesidan
gamomdinare, aseve asaRniSnia veluri bunebis turizmis
(5.5%) da frinvelebze dakvirvebis turizmis (4.1%)
maCveneblebic.
am aspeqtis respodentTa mcire raodenobisTvis iyo aseve
saintereso SemecnebiTi turizmi (1.4%), eqstremaluri
turizmi (1.4%), saTamaSo turizmi (1.4%) da soflad
turizmi (1.4%).
0% 10% 20% 30% 40% 50%
70 larze naklebi
70-200 lari
200-450 lari
450-700 lari
700-900 lari
900-1200 lari
1200 larze meti
turistebis kvleva aWaraSi, 2013 gverdi: 36
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
diagrama 36.
ganawileba aWaraSi turizmis saxeobebis mimarT interesis
mixedviT
axlo aRmosavleTis qveynebi
turistisTvis mniSvnelovani sxvadasxva faqtorebis
mimarT kmayofilebis done ucxoeli mogzaurebisTvis
Semdegnairad gamoiyureba. yvelaze dabali Sefaseba miiRo
sanaxaobebma (2.22), Semdeg faqtorebs ki warmoadgenda
momsaxurebas sastumroebSi (2.26), fasisa da xarisxis
miamrTeba (2.29), jandacvis obieqtebi (2.33) da a.S.
0% 10% 20% 30% 40% 50%
sazRvao turizmi
eko turizmi
samTo-saTxilamuro turizmi
kulturul-religiuri turizmi
sakruizo turizmi
veluri bunebis turizmi
frinvelebze dakvirveba
sportuli turizmi
biznes turizmi
saTavgadasavlo turizmi
soflad turizmi
saTamaSo turizmi
eqstremaluri turizmi
SemecnebiTi turizmi
turistebis kvleva aWaraSi, 2013 gverdi: 37
aWaris a. r. turizmisa da kurortebis departamenti; baTumi 6010, farnavaz mefis q. 84/86; tel: 0 422 277438; el-fosta: [email protected]; www.goBatumi.com.
diagrama 37.
ganawileba turistisTvis mniSvnelovani sxvadasxva
faqtorebis mimarT kmayofilebis donis mixedviT
axlo aRmosavleTis qveynebi
1.00
2.00
3.00