Spelen met web 2.0: Sociale netwerken
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Transcript of Spelen met web 2.0: Sociale netwerken
Mindex, Internet Consulting Services
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Spelen met web 2.0:Sociale netwerken
PSK
Brussel, 26/01/2009
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Inhoud
• Cases
• Situatieschets
• Hot topic
• Strategische toepassingen
• Discussie
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Cases
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Ancienne Belgique
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Amnesty International Vlaanderen
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Brusselse Museumraad
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Brussels Philharmonic (VRO)
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CC De Steiger
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Jeugdcentrum Rondpunt 26
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Vormingplus Kempen
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AnamorFose
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Situatieschets
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Overzicht van de marktaandelen
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Overzicht van de marktaandelen
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Facebook.com: Traffic
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Facebook.com: profiel
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Facebook.com: profiel
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Linkedin.com: traffic
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Linkedin.com: profiel
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Netlog.com: traffic
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Netlog.com: profiel
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Netlog.com: profiel
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Twitter.com: traffic
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Twitter.com: profiel
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Twitter.com: profiel
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Hot topic: privacy & reputatie
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Privacy
• Onderscheid privé – werk
• Profiel
• Eerlijk: avatar
• Beheer
• Verantwoordelijkheid
• …
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Reputatiemanagement
• Reviews
• Gossip
• Reageren?
• Controle
• …
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Strategische toepassingen
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Image building
• Strategische aanwezigheid
• Modern
• Profilering
• Goodwill
• …
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Communicatie
• Contacts
• Wall’s
• Chat
• Links
• Blog integratie
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Event communicatie
• Agenda
• Promoties
• Sfeer
• Traffic
• Advertising
• …
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Content
• Groups• Discussions• Questions• Applications• Background• Artiesten• Mulitmedia• …
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Human resources
• Jobaankondigingen
• Profielanalyse
• …
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Discussie
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Mindex, Internet Consulting Services
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