SEM.100316.Paolo Baltao - Globe Telecom

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Challenges & New Opportunities in Mobile

Money Transfer:

A Case Study in the Implementation of GCASH

17 March 2010

Paolo Baltao



Outline:

GCASH Refresher

Top 3 challenges for Mobile Money Transfer (MMT)

How can multi-sided networks be increased?

Leveraging on existing infrastructure to develop the network

How can mobile banking be more successful?



GCASH Refresher

GCASH facilitates the transfer of money with just a text message

Convenient. As easy and as fast as sending SMS

Secure. Requires an MPIN to authorize a transaction, whether it be a cash out, person to person

transfer, or payment

Safe. GCASH remains intact even if the mobile phone is lost or stolen. What¶s more, all transactions

are logged and reported. Compliant. Satisfies the requirements of the BSP and local Anti-Money Laundering Laws (including

daily and monthly transaction limits, regular audits, and reporting of covered and suspicious

transactions)

Cheap. Customers only pay the SMS fee of Php 2.50 for each transaction.

From:2882

You have sent

5,000.00 of GCASH

to Pedro Santos.

Your new balance is

6,089.00. Ref. no.

4434334

From:2882

You have received

5,000.00 of GCASH

from Juan Dela

Cruz. Your new

balance is 1,103.00.

Ref. no. 4434334

GCASH Transfer



Cash In (Cash to GCASH)GCASH

Accepted Here

More than 3,000Physical Exchange

Outlets

More than 3,000

BancNet ATMs

Mobile Banking

Cash Out (GCASH to Cash)GCASH

Accepted Here

More than 3,000Physical Exchange

Outlets

Pay for Bills and Purchases or

Buy Airtime Load

GCASH Ecosystem




Rural Banks

Individual Subs

Remcos Com Banks

Online

Community

Merchants &

Utilities

B2C

C2C

Many intersecting applications around C2C, B2C, and B2B opportunities

Which partnerships can give best value to your customer

Which partner set can complement your capabilities best

1. Building ecosystems is the biggest challenge but also the greatest

opportunity



2. Partnering to increase traction and opportunities to scale over the long term


USERS

Partner

Entity

Globe

GCASH

Local

Merchants/

Ecosystems

Savings

Loans

Remittances

Bills Payment

Insurance

Payments

Rural Banking Industry

Western Union¶s 1st MMT pilot



3. Increasing intermediaries: Merchant model

Partnering increases scale quickly with lower cost

Non-exclusive arrangements allow greater acceptance

Top 3 challenges for MMT / Increasing multi-sided networks



Increasing Banking intermediaries to converge with MM: Rural bank model

Allows mobile banking services greater reach and relevance into the Mobile Money

ecosystem

Provides access to savings accounts

How can multi-sided networks be increased?



Customer Segments + Mobile Network + Applications + Intermediaries =

Productive Ecosystems

Leveraging on existing infrastructure to develop the

network



Video Presentation: Successful Ecosystem Case, Cantilan Bank

How can mobile banking be more successful?



17 March 2010

Paolo Baltao

End of Presentation

SEM.100316.Paolo Baltao - Globe Telecom

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