Second life of content (MARCOMM14)

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description

second life of content

Transcript of Second life of content (MARCOMM14)

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Personalia !

1997-2001: Adviseur zakelijke markt @ TNT Post ! 2001-2005: Salesmanager @ Senefelder Misset BV ! 2005-2010: Sales & Marketingmanager @ Senefelder Misset BV ! 2010-heden: Marketingmanager @ Senefelder Misset BV ! 2010-heden: Algemeen Manager X-Media Solutions @ Senefelder Misset BV !

Werkterrein !

Businessmodellen !

(Online) Marketing !

Printmedia !Online Publishing

!Tablet Publishing !Mobile Publishing !Augmented Reality (Layar)

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Second l i fe of content

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The world is changing

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Gebruiker heef t de controle

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Gebruiker bepaal t de plaats

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Gebruiker bepaal t de drager

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Gebruiker bepaal t het moment

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New market ing Eco system

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Paid, Owned & Earned Media

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Relat iemagazines

NEXTISSUE

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Veel plezier, passie en l ie fde

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Second l i fe of content

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Digi tale k iosken

TIJDSCHRIFT.NL MAGZINE.NU BRUNA TABLISTO

MAGZTER ZINIO PRESSREADER POCKETMAGS

NEXTISSUE

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Lezen/betalen per art ikel

Blendle Myjour eLinea

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Omzetten naar spraak

Readspeaker Dedicon

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Third party Apps

Facebook Paper Fl ipboard Google Play Kiosk

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Eigen (branded) apps

Magazine Apps (PDF+) Magazine Apps ( Indesign+) Custom Made

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Premium content voor klanten/abonnees/leden

VI PREMIUM ADFORMATIE FD

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Second l i fe of content

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