Professional Portfolio
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1
SHANECHRISTENSEN
Co-Founder, [email protected]
FRONT BACK You'll get 10 of this design
SHANECHRISTENSEN
Co-Founder, [email protected]
FRONT BACK You'll get 10 of this design
SHANECHRISTENSEN
Co-Founder, [email protected]
FRONT BACK You'll get 10 of this design
Client: 87P LLCProject: Create a brand identity for a newly formed company, including company name, website, and market-ing materials.
Name & Logo
Business Card Design
Website
Private Label
Create a signature cold-pressed juice from your own recipe or select from one of our shelf-ready products. Made in Chicago from the freshest, all natural ingredients, our premium juices are 100% fruits and vegetables and are never heated to maintain the highest nutritional value.
Proper pH balance, rigorous laboratory testing, and high pressure pascalization (HPP), ensure your branded cold-pressed juice is safe to drink and maintains a shelf life of 30 days or more. 87P offers a variety of flavors ready for your label, or we can help you create a custom flavor profile.
Custom Blends
Work with our team of mixologists to design cutting edge blends of fresh pressed fruits, vegetables and herbs. Whether it’s sweet or salty, spicy or savory, our team of mixologists can design a custom cold-pressed beverage that is right for your business.
87P offers a wide range of mixing and processing services from original recipe development to recommendations for improved shelf life. Choose from our selection of HPP compatible bottles and professionally printed graphics to offer fully branded products that keep you on the edge of the latest trends.
Food Service
Elevate your cocktails to cult status. Add our generous sized pressed juice mixers to your behind the bar line up. Craft your cocktails with the distinctive, refreshing flavors of fresh produce. miXXmi cold-pressed juice contains culinary inspired blends of fruits, vegetables and herbs to compliment the finest spirits and liqueurs.
Preservative and sugar free, our natural ingredients deliver intensely clean flavors to enhance even the most complex of cocktails. Enjoy fresh pressed quality with the convenience of ready to drink beverages.
PRESS + PROCESSING
87P / 238 Tubeway Drive, Carol Stream, IL 60188 / www.87P.me / [email protected] / 517 294-0420
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BRAND IDENTITY
Website
Marketing Collateral
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Client: dailyServingProject: Investigate addtional ways to execute an existing product concept, evaluating package design, concept communication, and display options.
Concept A
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CONCEPT REVISION
Concept B
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E
energyEn
1.159
E
detoxDe
6.482
E
protectPr
7.482
E
hydrationHy
2.355
E
hydrationHy
2.364
E
hydrationHy
2.482
E
clarityCl
3.199
E
clarityCl
3.238
E
restoreRe
4.482
E
restoreRe
4.482
E
equilibriumEq
5.482
E
equilibriumEq
5.482
E
detoxDe
6.482
E
detoxDe
6.482
E
energyEn
1.198
E
energyEn
1.223
E
energyEn
1.481
E
protectPr
7.482
E
protectPr
7.482
E
protectPr
7.482
E
hydrationHy
2.282
E
energyEn
1.572
E
hydrationHy
2.808
E
clarityCl
3.573
E
restoreRe
4.482
E
equilibriumEq
5.482
E
detoxDe
6.482
E
protectPr
7.482
1 2 3 4 5 6 7ORGANIC CHEMISTRYCold-pressed juice charged with essential vitamins, nutrients and enzymes. Fruits, vegetables, herbs, and minerals nourish the body and build a strong foundation for a healthy life.
Each scientifically formulated mixture is designed to enhance wellbeing. The perfect synthesis of ingredients for the simplest path to health.
Easy to understand benefits i.e. Energy, Restore, Hydration
7 functional categories with multiple flavor profiles. i.e. Detox 1, Detox 2, Hydration 1, Hydration 2 etc.
Scientific references reinforce the intellectual capital behind the brand.
Concept Ideation
Brand Story
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CONCEPT DEVELOPMENT
FRONT A SIDE BACK
INGREDIENTS: Cucumber Juice, Kale Juice, Celery Juice, Spinach Juice, Lemon Juice, Lime Juice, Romaine Juice, Parsley Juice, Cabbage Juice, Broccoli Juice, Wheatgrass.
Manufactured in a facility that processes nuts.
Produced exclusively for Whole Foods Market by:
87P LLC238 Tubeway Dr Carol Stream, IL 60188
100% Juice
Enjoy the natural chemistry of fresh fruits, vegetables, herbs and spices - cold pressed for superior taste and
benefits.
Through the science of nutrition, carefully selected elements
nourish the body and help build a strong
foundation for a healthy life.
vegan
gluten free
no artificial ingredients
high pressure protected
FRONT B
C
16 fl oz (473 mL)
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energyEn
kick startercold-pressed
broccolicelery
cucumbergreen cabbage
kaleparsley
romaine spinach
wheat grasslemonlime
16 fl oz (473 mL)
2
glowGl
shinecold-pressed
pineappleapplemint
Client: Whole Foods MarketProject: Develop a new line of cold-pressed juice products including brand concept, package design, and product formulation.
Package Design
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RECIPE DEVELOPMENT
dailyServingfunctional food snacks
(original)Cashews, Raisins
(reformulated)Cashews, sage, golden raisins, granny smith apple chips
(original)Pepitas, dehydrated beet chips
(reformulated)Carrot chips, candied ginger, pine nuts, rosmary.
Whole Foods Marketcold pressed juice
AppleApple Cider VinegarJicamaSpinach
RaspberryCantaloupePineappleNutmegMoringa
Eastman Egg Companycold pressed juice
PineappleBlueberry Lavender
SpinachMangoCucumberPineappleJalapeno
Custom Recipe Development
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MARKETING COLLATERAL
daily resolution
esolutions aren’t just for January! Achieve your health and fitness goals this year by taking small steps towards a better you every day. Our dailyResolution plan can help you get started with a 7 day nutrition, fitness and wellness plan developed by some of our favorite industry experts.
Nutrition
This gluten free, calorie conscious, functional food, nutrition plan is a great start to nourishing your body with help from dailyServing products plus real, whole foods. Developed by a Registered Dietitian, daily calories range from 1400 - 1500, with 40% of calories from protein, 30% from carbohydrates, and 30% from fat. Our quick and easy recipes prove healthy eating doesn’t have to be time consuming or complicated!
Keep it clean, keep it simple, and success will follow.
Fitness
We developed a do-it-anywhere exercise plan that incorporates body weight strength training with low impact cardio - no gym membership or complicated equipment required!
When you exercise, your body chemistry changes. The more lean
muscle mass you have, the more calories you burn throughout the day and even during sleep. Start with moving your body every day, and then increase duration and intensity as your fitness level improves.
Always remember to warm up, cool down and stretch to avoid potential injuries. These quick and effective workouts will only take up 2% of your day - you can do it!
Wellness
Turn those lofty New Year’s resolutions into real lifestyle changes. Getting your mind in gear is an important step toward realizing your health goals. Our dailyMantras can help you focus your mind and strengthen your resolve.
Successful goal setting requires goals that are specific, measurable, achievable, realistic and have a set time frame. Try repeating our dailyMantras to yourself at least 3 times per day. Print out a copy to keep in your wallet or post on your bathroom mirror.
Your body won’t go where your mind doesn’t push it!
RGet started on a healthier you!
7 day meal guide
do anywhere
fitness plan
dailymantras
dailyServingwww.mydailyServing.com
www.facebook.com/dailyservingsnacks Instagram: @dailyserving
Twitter: @daily_serving
daily resolution
dailyServing
1. Get the guide.
Nutrition and fitness strategies for the new
and improved you.
2. Join the fun.
We will be working out and eating healthy
in Chicagoland all month long.
3. Enter to win.
Hashtag your way to some healthy new swag to start the year right.
Commit to be your healthiest self in 2016! Start today with our daily resolution program to get fit and stay the course.
dailyServing has partnered with industry experts to bring you nutrition, fitness, and lifestyle tips to kick off the new year right.
Head to www.facebook.com/dailyservingsnacks to learn more and get started!
Digital Magazine
Social Media Graphic
