Comm 130 Professional Portfolio

5/19/2018 Comm 130 Professional Portfolio

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PortfolioK y l e T r e a s u r e


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ContactKyle Treasure

175 W 5th S Apt 313, Rexburg, ID 83440

208.351.8686

[email protected]

kyletreasure.wordpress.com


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Table of ContentsBrochure

Event Ad

Flier

Montage

Imaging

Logos

Letterhead

Business Card

Web Page


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BrochureDescription-A two-sided (Duplex) folding brochure advertising a music festival.

Programs Used-Adobe Indesign, Photoshop, and Illustrator.

Date-Dec. 5, 2013

Course and Instructor- Comm 130, Section 5, Julie Peterson

Objective-Set up and align a two-sided, folded document.

Create an original company logo and use it in a brochure.

Incorporate quality images. Write at least 250 words of original copy with at least

three paragraphs. Trim for a full bleed and print in duplex (two-sided) color.

Process-The rst step in creating my brochure was to set guides

on my Indesign document so that I knew where my edges were and where the

fold would be. I held a photo shoot with my roommate. He is the model for almost

all of the images. I edited these in Photoshop, using a cutout lter and adding

orange coloring to create repetition with the background. Next, I created thelogo for the festival in Illustrator. I added the text and the detail elements next.

I carefully selected colors and fonts to create ow for the brochure. I also used

guides to ensure that everything was aligned. The last step was to print it out

and cut out along my roommates body to create an interesting edge. Overall, I

thought it turned out great!


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Event AdDescription-I was presented with the challenge of creating an event ad with

only the use of Microsoft Word and a scanned image. This was to promote anupcoming event in the community.

Programs Used-Microsoft Word and an HP Scanner.

Date- Oct. 10, 2013

Course and Instructor-Comm 130, Section 5, Julie Peterson

Objective-Find, scan and import a high-quality image. Create a full-bleed

design. Use text boxes for layout in Word. Insert and edit images in Word.

Process-First, I had to nd a picture. I had an idea from the beginning of what

I wanted to do for my ad. I poured over magazines to nd the right image. I

couldnt nd the rock star I was searching for, but I was interested in this picture of

an old man and a dog. I loved the spacing and the colors, so I decided to totally

change my idea and form it around this picture. I had to nd just the right font, so

I downloaded the perfect one. The rest of the ad seemed to fall into place. The

words came easily and after a few slight alternations to spacing and alignment,

I arrived at my nished product. Yet, something was missing. I decided to put a

texture lter on it as well. This gives it a classy, paper-ish look that I think adds a

great deal.


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Come help support

Shriners Hospital for

Children by attending our

Meet the Author series.

The Madison County

Police Department and the

D.A.R.E. program sponsor

this event. All book

proceeds will go to

Shriners Hospitals.

DAVID BRENDON BEANTHIS THURSDAY 7PMMADISON COUNTY COMMUNITY ROOM

FREE FOR ALL


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FlierDescription-I was assigned to create a news ier for an upcoming event:

The Graduate Leadership Conference. My task was to design an attractive and

easily read layout.

Programs Used-Adobe Indesign

Date-Oct. 1, 2013


Objective-Apply the design principles and use appropriate typography.

Incorporate basic InDesign skills to improve basic ier layout. Retrieve image

and logo from links on this page. Create a project folder with image, logo and

InDesign document to keep links intact.

Process- I started designing the ier in my head days before I set anything to

paper. After I had some rough ideas, I sketched them out. Next, I took all of the

elements that I liked from each sketch and put them together. I went through

dozens and dozens of drafts, aligning everything and making sure the quality

was just right. I made sure that the words were spaced correctly and that there

was at least one repeating element. I made use of contrast to make the ier

stick out among all the others. The end product achieved what I had hoped and

uses each principle of design and typography.


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Graduate

L e a d e r s h i p

C o n f e r e n c e

Registration and more information available at

ht tp ://www.vouantcomm.com/leader s

Do you want to have the competitive edge in business?Come learn how at Vouant Communications annual

Graduate Leadership Conference.

October 21

8 a.m. 5 p.m.Lincoln Convention Center

Vouant Communications is devoted to helping

tomorrows leaders gain essential leadership skills in

the workplace. During this dynamic three-day seminar,

attendees will meet with top executives from Vouant

Communications to discuss breakthrough leadership

techniques and cultivate attributes of leadership

that will market to any employer.

Conference is available to graduating seniors.

Space is limited.


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MontageDescription-We were charged with making an inspirational poster by

blending at least two images together in a visually pleasing way. We also had to

insert some sort of type. All of these elements were to come together to establish

some sort of theme for the poster.

Programs Used-Adobe Photoshop

Date-Oct. 24, 2013


Objective-Learn to manage Photoshop layers. Learn to blend images

together smoothly, using masks. Use lters. Apply appropriate typography.

Choosing good quality images. Apply typography principles. Unifying a piece

with a consistent theme

Process-I wanted to do a dragon/knight theme. I placed a knight image on

top of the background photograph and used a mask to blend parts of the knight

image out of sight. I took much of the knight away so he was hardly visible,

then I added parts of him back in. I put a yellow color overlay on him. I placed

a quote where it could be most visible and used typography skills of alignment

and proximity to make it work. To nish it off, I added a sandstone texture lter to

the background.


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ImagingDescription- This is a personal photograph I took on BYU-Idaho campus and

edited using Adobe Photoshop.

Programs Used-Adobe Photoshop

Date-Oct. 17, 2013


Objective-Learn basic photography skills. Use a digital camera to take a

quality image, then download it. Size and crop the image. 6x6 resolution 150

Adjust image brightness, contrast, hue and saturation levels. Use a selection tool to

isolate a portion of the image. Desaturate the selected portion of the image. Use a

lter or colorize a portion of the image.

Process-First, I took this photograph using a point-and-shoot digital camera.

I downloaded the picture and cropped it to t a 6 in. x 6 in. square. I set up my

layers and used the quick selection tool to make the statue a layer all its own.

I desaturated the background of the shot and turned down the contrast. I put a

rough pastels lter with sandstone texture on the background. I put a lighting effect

spotlight on the statue to make her face pop from the rest of the picture.


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LogosDescription-Fish Farm Inc. asked me to create a logo for them. They left it

up to me to do research on the company and to design a logo that reected

what I found. I was to design three totally different logos, each sending a unique

message about the company.

Programs Used-Adobe Illustrator and Google Images

Date-Oct. 31, 2013


Objective-Create a variety of logos to t a company or personal image.

Do not imitate existing logos or use your previous designs. Use only the tools of

Illustrator. Setting up a professional display for the company. Arrange three logos

on an 8.5 x 11 vertical page / .5 margins and add the company name in simple

type at the top of page. Getting feedback from outside sources.

Process-I drew sketches of different logo designs, then took to Illustrator to

design. I created a sh bowl out of circles and the pathnder tool. I created a sh

by tracing a picture of a sh with the pen tool. For the next logo, I thought it would

ow if I let the text fall between the sh and the water. I wanted to make a sh

hook, so I also traced one with the pen tool. I then ungrouped and individualized

the letters so that I could manipulate each one separately. I chose my text color

and added bubbles to the image to make it feel like it was underwater.


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LetterheadDescription-I was asked to design stationery for Tony Archuleta from Fish Farms Inc.

Programs Used-Adobe Illustrator and Indesign

Date-Nov. 6, 2013


Objective-Use The basic tools of Illustrator & InDesign. Create a new logo to t a

company or personal image. Design a consistent layout for a letterhead. Use your

new logo to design two stationery items with consistent design. Letterhead: 8.5 x 11.

Apply typography rules keeping small copy. Learning to keep thing simple by having

watermarks and drop shadows light and white space. Applying contact information:

Include name, address, phone, and email on each piece.

Process-I rst had to come up with a logo for the company that would represent

their business and style. Once the logo was completed, I moved it onto a new

document that was 8.5 x 11 inches for a letterhead. I spaced the logo out a bit more.I used the principle of proximity to put all of the contact info together. I thought itd be

fun to line the text up with the bubbles in ascending order. I then created a border at

the bottom of the page that continued the bubble repetition. I also used the shape

tool to create massive bubbles for a water mark. I decreased the opacity to 8%.


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217 Perimeter Dr. Alta, WY 83414

208.456.8458

f i s h fa rm4 me @ co mcas t . n e tFishFarm Inc

To n y A r c h u l e t a


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Business CardDescription-I was asked to design a business card for Tony Archuleta from Fish

Farms Inc.

Programs Used-Adobe Illustrator and Indesign

Date-Nov. 6, 2013

Course and Instructor-Comm 130, Section 5,Julie Peterson

Objective-Use The basic tools of Illustrator & InDesign. Create a new logo to t a

company or personal image. Design consistent layouts for a business card. Apply

typography rules keeping small copy. Learning to keep thing simple by having

watermarks and drop shadows light and white space. Applying contact information:

Include name, address, phone, and email on each piece.

Process-I put the logo on a business card sized document. The logo stayed the

same as it appeared elsewhere, but I also added white bubbles on the top and

bottom. The green and black contrast nicely. Theres certainly plenty of repetition

in my work! I used the same font as the logo and the stationery to input the contact

information. This all looked a bit boring, so I decided to put sh hooks in the mix and

hooked them to the lines of text. I used the pen tool to create shing lines up to the

border. I moved both of these documents into Indesign and resized them there.


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Web PageDescription-This is a web page I designed to showcase a company logo I also

designed.

Programs Used-TextWrangler, Photoshop, InDesign, and Microsoft Word.

Date- Nov. 20, 2013


Objective-Size and optimize an original logo as a .png for a web page. Write

content to describe the process of creating your logo and how it appeals to a target

audience. Design a web page using HTML to display the logo and content. Acquire a

working knowledge of HTML. Acquire a working knowledge of CSS. Identify hex colors

for web design. Compress multiple les in a zipped folder to attach as one le.

Process-I used TextWrangler to develop my HTML code. I entered text that I typed

up in Microsoft Word. I learned how to input coding and see results on the web

page. I changed the background color to match the logo. I then used the same

hex code to color one of my headings. I also wanted the black and white contrast

to be part of my page heading. After that, it was time to work on font families.

I decided to go with a simple Arial font for the headings. This made them bold,

but didnt take away from the logo font. I went with Bell MT for the copy font as it

contrasts well with the headings and has a bookish look to it. I played with padding

and margins in order to align the text and then I was done!


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K y l e T r e a s u r e

Comm 130 Professional Portfolio

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