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PETER BAKKER MBA, MA5 Birley Road, London, N20 0HB

Mobile: +44 786 404 1588E-mail: peter.bakker@alumni.insead.edu 

Profile: An entrepreneurial INSEAD MBA trained management professional, with stronganalytical and strategic planning capability. With a deep knowledge of the offline anddigital media industry Peter is specialised in eCommerce, classifieds and cross mediainitiatives. Peter possesses a unique blend of contemporary market knowledge andtraditional people skills

Key Skills: ƔProduct Management ƔSales Management

ƔPeople Management ƔChange Management

ƔLeading cost cutting initiatives ƔSales and Business Development

ƔLeading profit improvement initiatives ƔOnline Marketing expertise

ƔThrives in ambiguous environment ƔOnline Retail and Mediaexpertise

Education & Professional Training

Master of Business Administration (MBA): INSEAD Marketing and General Management

2006Master of Arts (MA): Erasmus University, Sociology and Media Science

1996Fluent in English and Dutch with intermediate Spanish and German

Professional Experience

Director, Baksonvest (Freelance) 2008-2010Baksonvest is a family fund specialised in start-ups & buy-outs in the media/eCommercesector:

y  Co-founded Blossom and Twigs, an online florist based in the UK. Responsible forlaunch strategy, online marketing including Search Engine Optimalisation, social mediaand business development. Led the firm from inception to revenue in 3 months with

conversion rates of 7%.y  Led buyout of major Social network focussed on high net worth individuals. Created

strategy for entering new markets and making current client base more profitable

y  Led buyout of small extreme sport manufacturer. Created first 100 -day strategy withmanagement and buy-out fund

 Vice President, Operations , Glaxstar/Glubble 2007-2008Glaxstar is a start-up and leader in Firefox browser development, working with clients suchas Google, Nike, eBay, Digg and BBCResponsible fundraising and positioning the firm for growth ; budget: up to $3M; team: 23.

y   Wholly responsible for setting up the subsidiaries in Costa Rica and The Netherlands

y  Led fundraising efforts, negotiated and implemented share and option structure,

secured funding of $3My  Developed and managed client relationships for business worth over 2M$ of revenue

 with more then 30% margin

Senior Sales Manager AdWords Benelux, Google 2006-2007Google is the leader in online advertising, making complex information online accessible toallResponsible for managing team with revenues of $250M and 5000 clients; team: 36.

y  Managed Benelux online Adwords sales and support team that managed 5000 clientsand delivered over $250M in revenue

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y  Reassessed undermanaged sales and support team and restructured team to takeadvantage of cross selling capabilities

y  Deployed initiatives to take advantage of specific events in the Dutch market (3 rd market in size in Europe) to increase adoption and spend

Consultant Corporate development, Telegraaf 2006

Telegraaf, TELE2 and Cyrte : media & telecom firms owning underused soccerbroadcasting rights

Responsible for negotiation to form a Joint venture valued at more then Đ150M

y   Analysed and reported on the global and regional markets for TV and the convergenttrends in the broadcasting industry

y  Designed a Joint venture between several media firms to exploit sport broadcast rights via TV, Internet and mobile platforms.

y  Selected potential targets for the JV and participated as an industry expert in thenegotiations with the potential partners

Founder and Consultant 2003-2005Cross Media Consulting (XMC) XMC devised, designed and managed cross mediaconcepts for clients in the publishing, TV, Telecom and online media spaceResponsible for implementing revenue driving and cost cutting initiatives; budget Đ3.5M; team 28

y  Created online CRM systems that slashed customer service costs by 50% and

increased cross selling capabilities of the inbound call centrey  Developed tools for tracking user behaviour and experience across mobile, internet and

traditional media which helped client to increase online revenue significantly byincreasing their CPM rates by 300%

y  Led client development to create several very successful online properties inautomotive, second hand and dating classifieds

Founder and CTO/CEO 1997-2002Track4 Group: Track4 was a software house that created online CRM extensions for SAPand other applications for project managers

Responsible for managing development team; Đ20M revenue, Đ3M development budget; team: 43

y  Grew company from 0 to 40 employees generating Đ12M ann. revenue with a broad

client basey  Secured niche online project management software market and maintained double digit

growth for 4 yearsy  Developed applications in the architecture and property space, which saved over 30%

in construction and road building costs

y  Sold the business in 2002 for an undi sclosed sum to Speedit that in turn was acquiredby Match4

Professional Associations

y  Founding Member of The Keiretsu Forum London, one of the most successful globalangel networks investing over $250M in the last 8 years. Actively involved in the due

diligence teams and in deal sourcing through my network . Active investor.y   Active member of the INSEAD alumni organizatio n.

Career Note: Further experience includes:

y  Travelled around the world in 15 months visiting 40 countries on 4 continents doing volunteer work and studying languages. Developed a Du tch language RTW travel website

y   As platoon commander (2nd Lt) in the Dutch Army, led 40 soldiers from draft todeployment

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Other Interests

Ɣ Mountaineering (organized expeditions in Nepal, India and China) Ɣ Snowboarding(certified snowboard instructor) Ɣ Wind surfingƔ Kite surfing Ɣ Scuba diving (Rescue Diver)Ɣ Rugby, Ɣ VolleyballƔ Golf Ɣ Travelling (over 55 countries)