1 Sem MBA Syllabus

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AMITY GLOBAL VARSITY

MUMBAI

Master of Business Administration

(MBA)

Duration 2 Years Full Time

Programme Structure and Curriculum

Semester I: Academic Session 2008

AMITY GLOBAL VARSITY

MUMBAI

Summary

First Semester

Course Code Course Title Lectures

(L) Hrs per

week

Tutorials

(T) Hrs

per week

Practical

(P) Hrs

per week

Credit

Units


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-------------------------------------------------------------Amity Global Varsity-----------------------------------------------------

MGBMK 10101 Marketing Management 2 1 - 4

MGBFN 10101 Accounting AndFinance

2 1 - 4

MGBHR 10101 Human Resource

Management

2 1 - 4

MGBIT 10101 InformationTechnology

2 - 1 4

MGBOM 10101 QuantitativeTechniques and MR

2 1 - 4

MGBEN 10101 Business Economics 2 1 - 4

MGBBS 10101 Self Development &Interpersonal Skills

2 1 - 2

MGBEG 10101 Business

Communication

2 1 2

TOTAL 2428

Table of Contents

SEMESTER 1

NAME OF SUBJECT PAGE NO.

Marketing Management...................................................................................4Accounting And Finance...................................................................................7

Human Resource Management........................................................................9

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Amity Global Varsity

Proposed Syllabus: MBA

Academic Year 2008-09


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Information Technology..................................................................................11

Quantitative Applications and MR................................................................14

Business Economics.........................................................................................17

Business Communication................................................................................21

Self-Development And Interpersonal Skills..................................................22

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MARKETING MANAGEMENT

Course Code: MGBMK 10101 Credit Units: 04

Course Objective:The course aims to provide students with an introductory understanding of Marketing, with a special focus

on the role of marketing in an international business context. It provides the students with an awareness and

consideration of tools available to a marketer. It will enable the students to realize the importance ofcustomers and their behavior in the context of marketing decisions.

Learning Outcomes:

At the end of the course students will be able to:Explain key concepts and elements of marketing management and differentiate between marketing and

sales

Examine the 4Ps of Marketing and discuss different strategies

Analyze consumer behavior for various sectors and assess the STP strategies of different multi-nationalcompanies.

Course Contents:

Module 1: Marketing - Managing Profitable Customer Relationships

Introduction to Marketing

Differentiation between Marketing and Selling

Marketing Management

5 Ps product, promotion, place, price, placementManagement orientations

Customer relationship management and strategies

Challenges for Marketing ManagersImportant concepts- BCG matrix, Green marketing , Services marketing, Direct marketing, Rural

marketing (only basic concepts)

Module 2: Marketing Environment, Marketing Information System and Marketing Research

Factors affecting marketing Environment- Macro and Micro Factors

Marketing Information System- concept and importanceMarketing Research- introduction and process

Module 3: New-Product Development and Product Life-Cycle Strategies

Product AttributesNew Product Development strategies- Idea generation to commercialization

Product Life Cycle strategies- different marketing strategies for different stages

Branding, packaging and labeling.

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Module 4: Marketing Channels and Supply Management

Marketing channels- concept , importance

Retailers Vs. WholesalersIntegrated supply chain management

Module 5: Integrated Marketing Communication Strategy

Tools of marketing communication mix

Process of IMC

AIDA Model and L and S model

AdvertisingSales Promotion

Personnel Selling

Module 6: Consumer Markets, Consumer Buyer Behaviorand Demand ForecastingDefinition of consumer market

Decision Making ProcessTypes of buying decision behavior

Factors influencing consumer buyer behavior

Adoption and diffusion process for new productsDemand forecasting- concept

Methods of estimating future demand

Module 7: Building the Right Relationships with the Right Customers

Market Segmenting- Understand the major basis for segmenting consumer and business markets

Market Targeting. - Identify attractive market segments and device a target marketing strategy

Positioning for competitive advantage

Module 8: Pricing Considerations and Approaches

New product pricing StrategiesProduct mix pricing strategies

Price Adjustment Strategies

Price Change

Teaching and Learning Methods

The assessment program will be student driven, requiring the student to develop his/ her communicationskills by presentation and debate. Critical participation of students is expected in each of the assessment

program. The class lectures will focus on an International context to understand the environment in which

decisions have to be made and learning of tools of decision-making in marketing. To achieve the aforesaid, amixed pedagogy will be followed including lectures, profusely illustrated by case examples of Indian and

International companies. The students will form a group and each group will pick up any one major product

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category and select a non Indian company. It will study, and then write about, the marketing strategyfollowed by this company. Case studies will be discussed by the instructor and accompanied by group

presentations - written and oral - by the students under the supervision of the faculty.

Examination Scheme:

Components P1 C1 CT1 EE1

Weight age (%) 10 10 20 60

Text & References:

Text:

Kotler.P and Keller.K, Marketing Management: Analysis, Planning, Implementation, and Control, 12th

edition, Prentice-Hall, USA, 2005

References:

Kotler.P, Marketing Management, 12th Edition, Pearson Education, Asia, 2003Hart, Norman A, The CIM Marketing Dictionary, 5th, Butterworth-Heinemann, USA, 1998

Johannsen.H and Terry.G, International Dictionary of Management, Kogan Page, India, 2002

Kotler.P, A Framework for Marketing Management, 2nd , Prentice hall, USA,2002Kotler P, Armstrong G, Saunders J and V Wong, Principles of Marketing, 3rd European ed. Pearson

Education, London, 2001

Harvard Business Review

Helpful Web Sites

http://www.marketingterms.com/

http://www.knowthis.com/general/terms.htm

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Course Code: MGBFN 10101 Credit Units: 04

Course Objective:

The course aims to develop an understanding of the importance, language and techniques of Financial and

Cost accounting along with skills for preparation and analysis of financial statements for better managementplanning and control. It aims to explain how the costing techniques are useful in the process of managerialdecision making.

Learning Outcomes:

At the end of this course the students should be able to:

Demonstrate an understanding of the double entry accounting system and basic accounting concepts

Prepare all major financial statementsDevelop skills to analyze the financial statements

Understand the basic concepts of company accounts and process of determination of cost, cost-sheets,

process and marginal costing.

Course Contents: tushar nakrani = 9970702085

Module 1: Introduction

Concepts of accounting, Users of accounting information, Scope of and inter-relationship between financial,

cost and management accounting, Introduction to HR Accounting, Accounting records and books, Trial

Balance.

Module 2: Final Accounts

Preparation of Profit and Loss account and Balance Sheet, Inventory valuation and the matching of revenueand expenses, Fixed assets and depreciation, Analysis of a Company s Balance Sheet.

Module 3: Analyzing of Financial Position

Financial ratios analysis: Liquidity, activity, financial structure, profitability and share investment ratios,Analysis of Financial Statements.

Module 5: Company Accounts

Accounting for Business Combinations; Introduction to stocks, shares and stock markets.

Module 6: Cost and Management Accounting

Introduction to cost and management accounting, Cost sheet, Material Cost, Process Costing, Marginal

costing and Cost Volume Profit

Learning Methods

A series of lectures will impart information and be complemented by interactive tutor-led and student-led

discussion. Teaching consists of 3 hours per week. The unit has thus been designed to use a variety of

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teaching methods that should help students to study the various aspects of international financial businessenvironment. Formative tasks and presentations will enable students to build towards the completion of their

assignment during the delivery of the unit.

Examination Scheme:


Weightage (%) 10 10 20 60

Text & References:

Text:

Tulsian P C, 2004, Financial Accounting, Tata McGraw Hill

References:

Rustagi R P, 2000, Graded Problems & Solutions in Financial Management, Galgotia Publishing CoNigam, B N Lall, Cost accounting :principles and practices, P.H.I., New Delhi,2005

Horngren, Charles T, Introduction to management accounting,13 th, Pearson Education, New Delhi,2005

Bhattacharya, Ashish K,Principal and practice of cost accounting,3rd,P.H.I.,New Delhi,2005Wood's, Frank, Business Accounting 1,9th,Pearson Education, New Delhi,2002

Horngren, Charles T, Introduction to management accounting,13 th,P.H.I., New Delhi,2005

Beams, Floyd A, Advanced accounting,8th,Prentice Hall, New Jersey, 2003Pahler, Arnold J, Advanced accounting : concepts & practice,8th ,Thomson South-western, Australia, 2003

HUMAN RESOURCE MANAGEMENT

Course Code: MGBHR 10101

Course ObjectiveTo sensitize students to the various facets of managing people and to create an understanding of the various

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policies and practices of Human Resource Management.

Learning outcomes

By the end of these modules and the relevant readings, students should be able to:

Describe the relationship between HRM and organisational performance and be able to critically evaluatethe empirical evidence.

Critically evaluate alternative perspectives on HR practices.Analyse the relationship between HR practices and their outcomes for the individual and organisation.

Evaluate the effectiveness of different HR practices.

Recognize the limitations of the theories covered.

Course Contents

Module-I : Human Resources Management In Perspective

Concept, Nature and scope of Human Resource Management,Growth and development of Human Resource Management in India,

Emerging trends of HM in Globalized economy.

The Challenge of Human Resources ManagementStrategy and Human Resources Planning

Module-II : Developing Effectiveness In Human Resources

Expanding the Talent Pool: Recruitment and Careers . Employee SelectionTraining and Development

Appraising and Improving Performance

Module-III : Meeting Human Resources Requirements

Equal Employment Opportunity and Human Resources ManagementJob Analysis, Employee Involvement and Flexible Work Schedules

Module-IV : Introduction To Compensation Management

Wages & Salary concepts

Methods of wage determination in IndiaExecutive compensation

Incentive based pay system

Emerging trends of compensation management

Module- V : Industrial Relations

Concept, values and scope, Approaches to Industrial relationsTrade Unionism

Collective bargaining

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INFORMATION TECHNOLOGY

Course Code: MGBIT 10101 Credit Units: 04

Course Objective:

The aim of this unit is to introduce the student to the evolution, role, function and impact of Information

Technology (IT) and Information Systems (IS) in international business operations. It will develop the

students ability to identify sources of information and how these can be used in the decision-makingprocess by leveraging IT and networking.

This course requires the students to develop practical applications ability and knowledge as well as theability to recommend how IS and IT should be used in global business. Students will also demonstrate their

understanding of fundamental business issues of the Information Age Enterprise through in-class discussion

of real-world business cases.

Learning Outcomes:

At the end of the course students will be able to:Explain key concepts and elements of information technology and information systems

Examine the evolution, role, function and impact of IT & IS in global business operation.

Identify sources of information and assess how they can be used in the decision making process by

leveraging information technology and networks.

Course Contents:

Module I: Information Technology in Management

Fundamentals of Information Technology in management

Organizations, Environments, IT & IS

E-business/E-commerce in global scenario: Role in transforming business and management in organizationswith focus on IB

Use of communication systems in information management

Module II: Information Systems within Business Management

Introduction to common used system and models

Relationship between IS, organizations and business processesTypes of IS(TPS, OAS, MIS, DSS, ESS and SIS)

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Information management and decision makingManaging international Information systems

Module III: Knowledge based systems

Intelligent support systems & concepts of Artificial Intelligence

Data Mining & Data warehousingEmerging trends in Information management systems

Module IV: Managerial implications of IT/IS in Global business

Planning, Organizing and controlling

Information Security, Tools and techniquesLegal and Ethical issues

Future of Information management

Module V: Practical aspects and applications of IT/IS

Introduction to MIS packages and tools

Working with MS-WORDCreating, Editing, Formatting Documents

Working with tables

Mail MergeIntroduction to spreadsheet packages: MS-Excel

Building a spreadsheet basic functions

Application, conditional calculation and plotting graphs

Making presentations with MS-PowerPointIntroduction to Database Management System

Web interface and techniques

Introduction to ERP & CRM solutions

Learning Methods:

This course is based upon interaction between the students and the teachers. Wherever possible a link should

be made between the academic underpinning and its practical application. Students will be given time to

develop skills and analyse the benefits and limitations of the use of IS and IT in organisations. A hands on

approach will ensure that students can use integrated programmes and have a wide range of knowledge ofdifferent applications. The practical knowledge can be used to develop an awareness of how IT and IS can

be adopted by organisations to improve business efficiency. This will be achieved via a tutor-developed case

study, an evaluation of a local organisation, guest lectures and industry visits. Part of the learning processwill also be producing a paper (in groups) on a relevant topic.

Examination Scheme:

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Weightage (%) 10 10 20 60

Text & References:

Text:

Laudon Kennith and Laudon Jane (2005) Management Information Systems: Managing the Digital Firm,

9th Edition, Prentice Hall of India.

References:

Turban, McLean and Wetherbe (2004) Information Technology for Management4th Edition, John Wiley &

SonsRober Murdic G. (1998) - Management Information Systems, Prentice Hall of India

Jawadekar W.S. (1998) - Management Information Systems, Tata McGraw Hill

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QUANTITATIVE APPLICATIONSAND MR

Course Code: MGBOM 10101 Credit Units: 04

Course Objective:The objective of this course is to develop the understanding of the various statistical models, used for

decisions making in the functions of the management of any organization and the basic tenets of research

methodology and report preparation. The course will focus on quantitative and descriptive research methodsand techniques that are essential for the validity and reliability of the research process. The course will

identify and review the components essential for preparation of research proposals, research reports,

business proposals and feasibility studies in order to develop report writing and formal presentation skills of

the research projects undertaken.

Learning Outcomes:

On completion of this module students will have:

Considered the nature of research methods and research methodologiesEvaluated and justified the research methodologies to be employed

Identified the components and problems/constraints underlying a research project and report proposalUse statistical techniques to collect and analyze data

Produce forecasts based on formalized procedures

Apply quantitative techniques to business situations.Developed the ability to analyze, interpret and conclude research findings and provide relevant

recommendations

Carried out a formal presentation on how to write a project report.

Course Contents:

Module 1: Research Methodology and Research Methods

Objective, significance and types of research

Research Methods vis--vis MethodologyResearch Process and criterion for good research

Ethics in Business Research

Module 2: Research Problem and Research Design

Defining and Identifying the Problem

Formulation of Hypothesis

Techniques involved in defining the ProblemMeaning and features of Research Design

Types of Research: Qualitative and Quantitative Research

Developing a Research Plan: Industry Specific Research Proposals

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Module 3: Sampling Design and Scaling Techniques

Census and sample survey

Criteria for selecting a sampling procedure

Measurement and Scaling techniquesClassification and importance of Scaling techniques

Market Specific Sample survey

Module 4: Interpretation and Analysis of Data

Methods of Data collection: Primary and Secondary Data

Constructing Questionnaires: Guidelines

Elements / Type of Analysis of DataQuantitative Decision Making, Application in Business & Management. Classification of Data,

Diagrammatic & Graphical Presentation of Data

Measures of Central Tendency, Measures of DispersionProcessing Operations

Usage of Statistical Software such as SPSS

Problems of accuracy in interpretation of data

Module 5: Testing of Hypothesis

Z-testF-test

T-test

Chi-Square Test

Module 6: Forecasting Techniques

Correlation & Regression Analysis, Time Series Analysis Trend Analysis, Cyclical Analysis, Seasonal

Analysis, Irregular Variation

Module 7: Design and Analysis of Experiments

Analysis of VarianceCompletely Randomized Design

Factorial Design ( 22 Factorial Experiment, 23 Design)

Module 8: Report Writing

Significance of Report Writing: Market Research and Experience Based Reports

Mechanics and Steps in writing a Research Report

Techniques and Interpretation of Research ProcessSalient aspects of Oral Presentation

Learning Methods:



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teaching methods that should help students to quantitatively study the various aspects of internationalbusiness environment. Formative tasks and presentations will enable students to build towards the

completion of their assignment during the delivery of the unit.

The class will be doing Cases throughout the semester. Students will prepare three written cases in smallgroups of 4-6 students. There will be presentations also in which the student have to collect, collate and

analyze the data.

Examination Scheme:


Weightage

(%)

10 10 20 60

Text & References:

Text:

Rao AB, 2004, Quantitative Techniques in Business, Jaico Publishing House, Ist EditionDr .S. Shajahan ( 2004) , Research Methods for Management 2 nd Edition, Jaico Publishers

References:

Levin R.I. & Rubin S. R. 2002, Statistics for Management, 9 th Ed. Prentice Hall of IndiaGupta S P & Gupta M P, 2000, Business Statistics, 12th Ed. Sultan Chand & Sons

Sharma J K, 1997, Operations Research: Theory & Application, Mac Millan India. Ltd.

Hooda, R P,(2003),Statistics for business and economics,3rd,Macmillan Publication,New DelhiRichard C. Grinold And Ronald N. Kahn, Active Portfolio Management: Quantitative Theory And

Applications,1995

Edward E. Qian, Ronald H. Hua, And Eric H. Sorensen, Quantitative Equity Portfolio Management: ModernTechniques And Applications Chapman & Hall/Crc Financial Mathematics Series, 2007

Kothari C R, (1990) Research Methodology: Methods & Techniques , Wishwa Prakashan Publisher

Cooper, Donald R and Schindler, Ramela (2000) Business Research Methods, Tata Mc Graw Hill

Levin & Rubin (2004), Statistics for Management, 8th Ed, Prentice Hall of IndiaSrivastava, Shenoy and Sharma (2002), Quantitative Techniques for Business Decisions, 4 th Ed , Allied

Publishers

BUSINESS ECONOMICS

Course Code: MGBEN 10101 Credit Units: 04

Course Objective:

The course aims to train the students with modern tools of micro economics and macro economic analysis

and to help them understand and analyze the complexities of the real business world and also enhance their

ability for intuitive decision making.

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Learning Outcomes:

On successful completion of the course, students will be able to:Understand the application of basic micro-economic principles and macro economic concepts for

business decision making

Develop a rational decision making perspective and analytical frame work required for managerialdecision making.

Course Contents:

Module I: Introduction

Managerial Economics (Micro and Macro) nature and scope

Circular flow of Economic ActivityObjective of a Firm

Constrained Decision Making

Module II: Basic Concepts

Concept of Economic Profit, Opportunity Cost and Accounting Profit

Functional Relationship Total, Average and MarginalEqui-Marginalism

Time Perspective in Decision Making

Module III: Demand, Supply and Market Equilibrium

Determinants of Market Demand

Law of Demand

Deamand Function and its relationship with Total and Marginal RevenueElasticity of Demand Price Elasticity, Income Elasticity, Cross Elasticity

Using Elasticity in Decision Making

Determinants of Market SupplyLaw of Supply

Determination of Market Equilibrium

Demand Forecasting

Module IV: Production Analysis

Production Function

Production Function with one variable input short run analysisProduction Function with two variable input long run analysis

ISO COST and ISO QUANTS

Economies of Scale

Module V: Cost Analysis

Economic concept of cost

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Opportunity CostExplicit and Implicit Cost

Marginal, Incremental and Sunk Cost

Short run Cost functionLong run Cost function

Contribution Analysis, Break Even, Operating LeverageEstimation of Cost Function

Module VI: Market Structure

Price output under Perfect Competition

Price output under MonopolyPrice output under Monopolistic Competition

Price output under Oligopoly

Barrier to Entry and Strategic Behavior leading to Imperfection

Module VII: Indicators of Economic Growth

National Income, Real National Income, Per Capita IncomeHuman Development Index, Physical Quality of Life Index

Gross Domestic Product, Gross National Product, Net National Product

Module VIII: Monetary Policy

Bank Rate Policy

Open Market Operation

Cash Reserve Ratio, SLR

Module IX: Fiscal Policy

Revenue Budget & Capital Budget

Surplus Budgeting and Deficit Budgeting

Learning Methods:



teaching methods that should help students to study the various aspects of international economic businessenvironment. Formative tasks and presentations will enable students to build towards the completion of their

assignment during the delivery of the unit.

Examination Scheme:


Weightage 10 10 20 60

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(%)

Text & References:

Text:

Cris Lewis & Peterson, 2002, Managerial Economics, Tata McGraw HillDwivedi,D.N.(2006), Managerial Economics, Vikas Publishing House.

References:

Samulson, Paul A, Economics, 18th edition, Tata McGraw Hill, 2005

Economics, 3rd edition, Sloman, Prentice hall of India, 2004Mote, V L, Managerial Economics: Concepts and Cases, Tata McGraw Hill, 2005

Chaturvedi, D D , Managerial Economics: Text and Cases, Brijwasi Book, 2003

Gupta, A C, Business Economics, Rawat Publication, 2003Branscon William H, Macroeconomic theory and Policy, 3rd edition, Harper and Row, 1989

Sharma, Soumitra, Macroeconomic Management, Macmillan Publication, 1995

Mathews, Kent, Economics and Politics of money- the selected essays of Alan Walters, Edward Elgar, 1998Dornbush, Rudiger, Macroeconomics, 9th edition, Tata McGraw Hill, 2004

Mansfield,E.(1996), Managerial Economics- Theory Application, and Cases, W.W. Norton and Co., New

York.

Koutsoyiannis,A.(1979), Modern Microeconomics, Macmillan, London.Ivan Png(2004), Managerial Economics, 2nd Edition, Blackwell Publishers.

RH Dholakia and A.N Oza(1997), Microeconomics for Management Studies, Oxford University Press.

Brownong, E.K. and Brownong, J.M., Microeconomic Theory and Application, Scott Foresman and Co.,London.

Allen, R.G.D.(1956), Mathematical Analysis for Economists, Macmillan, London.

Salvatore,D.(1989), Managerial Economics, McGraw Hill, New York.Parl R Ferguson,Glenys J Ferguson(2000), Business Economics, Macmillan, London.

K. E. Boulding(1948), Economic Analysis Harper and Bros., New York.

Pindyek & Rubinfield(2004), Microeconomics, Prentice Hall of India, New Delhi.

Shapiro, Edward, Macroeconomic Analysis, Harcourt Brace Jovanovich, New York.Prabhat Patnaik(1997), Macroeconomics, Oxford University Press.

Bhole, L.M.(2004),Financial Institutions and Markets: Structure, Growth and Innovations, Fourth Edition,

Tata McGraw-Hill Publishing Co., New Delhi.Gupta, Suraj B. (1999), Monetary planning for India, Oxford University Press. New Delhi.

Economic Survey (2007-08)

Bhatia, H.L., Public Finance, Vikas Publishing House.

H.G. Mannur(1999), International Economics, Oscar Publications.Sawyer & Sprinkle (2004), International Economics, Prentice Hall of India.

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BUSINESS COMMUNICATION

Course Code: MGBBS 10101 Credit Units: 02

Course Objective:

One cannot not communicate. This course is designed to facilitate our young Amitians to communicateeffectively by emphasizing on practical communication through refurbishing their existing language skills

and also to bring one and all to a common take-of level.

Course Contents:

Module I: Fundamentals of communication

Relevance of communication

Effective communicationModels of communication

Effective use of language

Module II: Tools of communicationProficiency in English The international

Language of businessBuilding vocabulary

(Denotative & connotative)

Extensive vocabulary drills

(Synonyms / Antonyms / Homonyms)One Word substitution

Idioms & phrases

Mechanics and Semantics of sentencesWriting sentences that really communicate

(Brevity, Clarity, and Simplicity)Improving the tone and style of sentences

Module III: Barriers to Effective use of language

Avoiding clichs

Removing redundanciesGetting rid of ambiguity

Euphemism

JargonsCode switching

Note: 2 tests of 20 marks of one hour duration each will be conducted over and above the teaching hours.

They will have to be programmed accordingly.

SELF-DEVELOPMENT AND INTERPERSONAL SKILLS

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Course Code: MGBBS 10102 Credit Units: 02

Course Objective:

This course aims at imparting an understanding of:

Self and the process of self exploration

Learning strategies for development of a healthy self esteemImportance of attitudes and their effect on work behaviorEffective management of emotions and building interpersonal competence.

Course Contents:

Module I: Understanding Self

Formation of self conceptDimension of Self

Components of self

Self Competency

Module II: Self-Esteem: Sense of Worth

Meaning and Nature of Self EsteemCharacteristics of High and Low Self Esteem

Importance & need of Self Esteem

Self Esteem at workSteps to enhance Self Esteem

Module III: Emotional Intelligence: Brain Power

Introduction to EIDifference between IQ, EQ and SQ

Relevance of EI at workplace

Self assessment, analysis and action plan

Module IV: Managing Emotions and Building Interpersonal Competence

Need and importance of EmotionsHealthy and Unhealthy expression of emotions

Anger: Conceptualization and Cycle

Developing emotional and interpersonal competence

Self assessment, analysis and action plan

Module V: Leading Through Positive Attitude

Understanding AttitudesFormation of Attitudes

Types of Attitudes

Effects of Attitude on

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BehaviorPerception

Motivation

StressAdjustment

Time ManagementEffective PerformanceBuilding Positive Attitude

Module VI: End-of-Semester Appraisal

Viva based on personal journalAssessment of Behavioral change as a result of training

Exit Level Rating by Self and Observer

Text & References:

Covey, R. Stephen: Seven habits of Highly Effective People, 1992 Edition, Simon & Schuster Ltd.,

Khera Shiv: You Can Win, 1st Edition, 1999, Macmillan

Goleman, Daniel: Emotional Intelligence, 1995 Edition, Bantam BooksBrian Tracy, Maximum Achievement: Strategies And Skills That Will Unlock Your Hidden Powers To

Succeed, 1995

Kevin Eikenberry, Remarkable Leadership: Unleashing Your Leadership Potential One Skill At A Time,

2007

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