Mobile @ VRT : Lessons Learned
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Transcript of Mobile @ VRT : Lessons Learned
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Mobile@VRTLessons LearnedLode NachtergaeleVRT-Medialabaka cast42
Foto: Jimmy Kets
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Why mobile ?
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Mobile & Broadcast
• September 2000 : Bracke & Crabé
• Januari 2001 : Sportpersoonlijkheid van het jaar
• 2003: De nationale test
• 2005: “De thuisploeg”
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2006 Sporza Tour Live
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Mobile gaming
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Mobiele spelconsoles
80.000.000
60.000.000
40.000.000
20.000.000
Tijd
Nintendo DS
GBA
PSP
4 Jaar
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2007 : Emma on TV & PSP
•Genre: Telenovela ‘with a who donnit storyline’:
•103 x 21 minutes•Channel: één (one – first channel VRT)
•Transmission: 4X per week Monday up to Thursday 21.45u•24% shares.•7.7/10 appreciations.
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Emma on PSP
• every episode ± 4000x downloaded• 5% directly on PSP• 4 Terrabytes served• 1 episode < 32 Megabyte ≈ 2 minutes waiting
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IBBT MADUF
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Mobile market
Devices Network
Users Content
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Source: http://www.appleinsider.com/articles/09/08/21/canalys_iphone_outsold_all_windows_mobile_phones_in_q2_2009.html
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Market Share: Gartner prediction 2012
0
12,5
25,0
37,5
50,0
Symbian Android Iphone Win Mob RIM
13131415
39
13
85
2
45
2009 2012
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Mobile market
Devices Network
Users Content
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Belgium networks end 2008
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Belgium networks Q2 2009
Proximus Mobistar
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Subscriptions influence usage!
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Mobile market
Devices Network
Users Content
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What works ?
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Mobile usage July 2008
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VRT on iphone Q2 2008
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Multichannel distribution
Drupal, WP, Blogger, ...
HTML
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Deredactie webapplication
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Multichannel distribution
Drupal, WP, Blogger, ...
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1,6% pageviews op nieuwsstroom
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2 tire communication
www.deredactie.be m.beta.deredactie.be
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Steady Growth
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bbc.co.uk/mobile
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bbc.co.uk/mobile
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bbc.co.uk/iplayer
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Mobile market
Devices Network
Users Content
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User satisfaction granted with Iphone, Palm Pre & Android
83/10077/100
77/100
66/100
70/100
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Top 1-5 mobile sites NL
m.nu.nl google.com m.buienrader.nl m.hyves.nl live.com
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Top 5-10 mobile sites NL
9292.nl telegraaf.nl gmail.com ns.nl m.nos.nl
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Mobile apps in NL top 10
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Back to the future: Teletext
• Teletekst has a high rating : 7.1
• Almost 65% would miss the service
• Bijna 65% van de ondervraagden zou de dienst erg missen als die niet meer zou bestaan.
• 13 - 19 jaar old are the most frequent users
Source: Intomart/Gfk for RTL en SBS
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Deredactie & Sporzamobiel
SMS nieuws
naar 3425
en ontvang
de URL