8/10/2019 Mk anul III.1.doc

1/2

Bucharest University of Economics - Fall 2014 / Mk III.1

SEMINAR OUTLINE

Seminar title: BUSINESS ENGLISH for 3rdyear Marketing t!dent

No" of #redit: 3

S#$ed!le: T$!rday% &'"3'(&&")' *&+3',% &-"''(&3"-' *&+3-,

Lo#ation: room &.'/ *&+3'% &+3-,

Information a0o!t t$e tea#$er: RALU1A 2ERBAN !h" lecturer at the "e#artment of Mo$ern %an&ua&es

an$ Business 'ommunication( the Faculty of International Business an$ Economics

Taught subjects:Business En&lish an$ Business 'ommunication for B) International Business an$

Economics / Marketin& stu$ents* Business 'ommunication for M) )tu$ents s#eciali+in& in InternationalBusiness an$ Economics* a ,ritin& course for r$year %M stu$ents* omanian forei&n lan&ua&e

Contact:rnseranyahoo.com

Office hours:Fri$ays 10.0-12.00( room &)'3&)&4

Seminar de#ri5tion and o06e#ti7e:

he main o3ective of this seminar is to #rovi$e the contet in 5hich inte&rate$ skills 6rea$in&( 5ritin&( s#eakin&(

listenin& as 5ell as lan&ua&e in use7 can e #ractice$ an$ im#rove$( 5hile re#resentin& the asis for the$evelo#ment of 'ritical thinkin& 6'7 skills. evisin& an$ enhancin& stu$ents8 usiness vocaulary( es#ecially in

the area of their s#eciali+ation( is also an im#ortant com#onent of this seminar. )tu$ents 5ill also have the

o##ortunity to #ractice an$ im#rove their #rofessional skills 3o intervie5s 61 stsemester7 an$ oral #resentations

62n$semester7.

Note: n essential #art of the seminar consists of stu$ents8 indi7id!al 8ork. he class activities re#resent only

the startin& #oint for the im#rovement of stu$ents8 skills / vocaulary.

Learning material:

- First Steps into Marketing( Bucure9ti: Uranus( 200;- New Insights into Business( %on$on: %on&man( 2000- Advanced Language Practice( M. - e-maile$ &lossary of economic vocaulary

Note: any a$$itional materials 5ill e #rovi$e$ y the teacher one 5eek in a$vance.

Aement:

?0@ - final test

20@ - a 5ritten assi&nment: a Euro#ean '< an$ a letter of intent/a##lication20@ - an oral assi&nment: a 3o intervie5

10@ - class activityNote: If a stu$ent fails the test 6a score A 2? #oints out of ?07( the rest of the #oints are irrelevant.

Statement regarding attendan#e:

tten$ance is a$visale( as the seminar 5ill #rovi$e o##ortunities for &rou# an$ #air 5ork 5ith a vie5 topracticinginte&rate$ skills an$ ' skills. tten$ance also con$itions 10@ of the final &ra$e 6class activity7.

Statement of #ommitment:

T$e tea#$er: is committe$ to arrivin& to classes on time( ein& #re#are$ for the classes( statin& o3ectives clearly(

ein& s#ecific 5ith instructions( #rovi$in& #rom#t an$ clear fee$ack on stu$ent 5ork( ein& availale for

consultation as 5ell as ein& o#en to su&&estions for seminar im#rovement.

T$e t!dent: are committe$ to arrivin& to classes on time( ein& #re#are$ for the classes( consultin& the seminar

calen$ar an$ outline re&ularly( sumittin& assi&nments on time( #artici#atin& actively in class an$ to offerin&

constructive su&&estions for seminar im#rovement.

mailto:rnserban@yahoo.commailto:rnserban@yahoo.com

8/10/2019 Mk anul III.1.doc

2/2

Bucharest University of Economics - Fall 2014 / Mk III.1

Seminar O!tline

9eek &

9eek -

9eek 3

9eek 4

9eek )

9eek .

9eek +

9eek /

9eek

9eek &'

9eek &&

9eek &-

9eek &3

9eek &4

$ministrative seminar

naly+in& a marketin& cam#ai&n6vi$eo: commercials7

%an&ua&e focusrammar/vocaulary revision( ase$ on stu$ents8 nee$s analysis

enses 6#resent tenses* #ast tenses* 5ays of e#ressin& future7

M.