Quick Snapshot

Week 44 – 51’2013

MCCS

ABP ANANDAPeriod – Wk 44-51’2013TG – MF 15+ SEC:ABC CS

Market – West Bengal

Bangla News genre maintaining its # 2 position

Bang

la G

EC

Bang

la ..

.

Bang

la M

ov.

Bang

la M

...

0

10

20

30

40

50

39

72 1

% Genre Sh

Source : TAM Period : Wk 51’2013

VS last year 18% increase in genre in terms of mkt. shares

0.01.02.03.04.05.06.07.08.09.0

6.57.7

% Genre Share

Wk 44-51'12 Wk 44-51'13

Source : TAM Period : Wk 44-51 year : 2012 & 2013

PLEASE NOTE: CHANNEL BOUQUET HAS BEEN EXPANDED THIS YEAR, CHANNELS LIKE HIGH NEWS & CTVN AKD PLUS HAS BEEN NEWLY INTRODUCED

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla

HIGH NEWS CTVN AKD PLUS

28%

20% 19%

13%9%

6%4%

% Mkt. Share

Wk 44-51'13

Source : TAM Period : Wk 44-51’2013

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 44-51’2013

ABP Ana

nda

24 GHANTA

CTVN AKD

Plus

High New

s

News T

ime B

angla

Kolka

ta TV

RPLUS

0246

7 64 4

2 2 2

Reach in MnTG: 4+ CS

ABP Ana

nda

24 GHANTA

CTVN AKD

Plus

High New

s

News T

ime B

angla

Kolka

ta TV

RPLUS

0246 6 5

4 42 2 2

Reach in MnTG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 17% 35% 26% 21% 21% 21%ABP Ananda 27% 34% 25% 28% 28% 28%Kolkata TV 21% 6% 27% 19% 19% 19%News Time Bangla 8% 12% 13% 9% 9% 9%RPLUS 17% 1% 3% 13% 13% 13%CTVN AKD Plus 3% 6% 6% 4% 4% 4%High News 7% 6% 1% 7% 7% 6%

Source : TAM Period : Wk 44-51’2013

ABP Ananda performing on News Bulletins & Sports/Magazines

Source : TAM Period : Wk 51’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta scoring from News Headlines & Reviews/ReportsKolkata TV is scoring from Cartoons/Animations & Film based shows

Prog Genre 24 GHANTA ABP Ananda High News Kolkata TVNews Time Bangla RPLUS

News Bulletin 18% 39% 8% 18% 10% 6%

News Headlines 53% 0% 0% 47.2% 0% 0%

Cartoons/Animation 33% 1% 0% 43% 23% 0%

Film Based Magazines 10% 11% 2% 54% 6% 16%

Sports Magazines 11% 30% 1% 28% 20% 10%

Reviews/Reports 43% 3% 0% 43% 0% 11%

Top 10 Shows – ABP ANANDA

Date Time From Time To Programme Genre TVT 000s20 Dec 13 21:28 21:52 RUNNER News Bulletin 84

19 Dec 13 23:28 23:54 ABP ANANDA KHABAR News Bulletin 83

17 Dec 13 23:28 23:55 ABP ANANDA KHABAR News Bulletin 81

17 Dec 13 19:29 19:55 ABP ANANDA PROGRAM News Bulletin 75

18 Dec 13 23:28 23:54 ABP ANANDA KHABAR News Bulletin 74

16 Dec 13 23:28 23:54 ABP ANANDA KHABAR News Bulletin 73

16 Dec 13 20:29 20:53 ABP ANANDA PROGRAM News Bulletin 73

16 Dec 13 19:57 20:26 ABP ANANDA PROGRAM News Bulletin 67

20 Dec 13 21:58 22:23 EK DOZEN GALPO News Bulletin 66

20 Dec 13 19:29 19:52 ABP ANANDA PROGRAM News Bulletin 66

Source : TAM Period : Wk 51’2013

Thank You