Designing dynamics

We are moving from the tangible to the intangibleWe need to design experiences, not visuals

For this we need new approaches (and this is where we are right

now)

Zoek Zoek

Zoek Zoek

–atomicdesign.bradfrost.com (Recommended!)

“The page has been with us for a long time now. […] And while reading technology has come a

long way – from papyrus to parchment to paperback to pixels – the concept of the page

holds strong to this day.”

I invented interwebz!1

–atomicdesign.bradfrost.com (Recommended!)

The way things are named very much impacts how they’re perceived and utilized. Thinking of the web

as pages has real ramifications on how people interact with web experiences, and influences how

we go about creating web interfaces.

–atomicdesign.bradfrost.com (Recommended!)

All of the statements above make the fundamental mistake of assuming a page is a uniform, isolated, quantifiable thing. The reality is that the web is a

fluid, interactive, interdependent medium. As soon as we come to terms with this fact, the notion of the page quickly erodes as a useful means to

scope and create web experiences.

– Paul Woods, creative director EdenSpiekermann LA

Digital interactions are becoming increasingly less visual and a person’s primary interaction

with a brand may be based upon touch, interaction, or even sound alone. This throws

the idea of a logo into question.

– Paul Woods, creative director EdenSpiekermann LA

For the user, the brand is defined by what it does, not by its logo or color palette.

Sketch + plugins

The end