© BEWEB 2007

Gouden Gids Les Pages D’Or

Often underestimated but with amazing advertising potential

Gouden Gids / Les Pages D’Or

A top 10 site in its own right

Massive but qualitative audience

Impactful presence (exclusivity as a norm)

Excellent targeting opportunities

Exceptionally high CTR’s for ads targeted on results pages

A top 10 site... with unique qualities

1. Msn

2. Skynet

3. Skyblog

4. Het Laatste Nieuws

5. Zita

6. Het Nieuwsblad

7. Kapaza

8. VRT

9. De Standaard

10. Pages d’Or / Gouden Gids 1.577.000 monthly UV’s

Gouden Gids / Pages D’Or is the # 1 non-portal site with nation-wide coverage

* Metriweb January 07

A massive reach and a qualitative audience...

Criteria Gouden Gids / Les Pages D'Or Msn Skynet Telenet

Group 1 137 99 119 81

Group 2 121 106 117 98

Group 3 112 102 106 119

Group 4 89 87 88 87

Group 5 89 108 94 125

Group 6 62 95 84 113

Group 7 63 112 76 94

Group 8 48 92 67 103

Never or Primary 59 121 77 101

Lower Secondary 70 106 87 134

Higher Secondary 86 95 90 94

College 142 100 124 97

University 136 88 123 83

Selectivity index from CIM metriprofil

A qualitative environment...

Many sites with large audiences have the look and feel of a christmas tree

With so many elements on one page, any ad gets lost in the clutter

Gouden Gids / Pages d’or managed to avoid this pitfall

Site design is clean and sober, focusing on usability

Well-designed ads can have a very strong impact

Look at Gouden Gids / Pages d’Or vis à vis the competition and convince yourself…

Exclusive presence at zero additional cost

With their focus on usability for the consumer, Promedia has decided to maintain a simple rule : one ad at a time

a banner on the homepage

a skyscraper on the results pages

Your benefits:

Exclusive presence (per industry)

Excellent visibility

Facts, Figures and Rates (January 2008)

Contextual targeting possibilities

You can target the skyscraper (results page) in accordance with the query :

Well-being ( beauty, family, health)

Leisure (eating out, hobbies & interests, recreation & entertainment, travel & tourism )

Professional services (business services, events, finance & real estate, legal & governement, marketing, printing & publishing, transport & storage )

Real Estate (building & construction, garden & outdoors, DIY & repairs )

Automotive (vehicle parts, vehicle sales, vehicle services & repairs )

Exceptionally high CTR results

Targeted campaigns on Pages d’or / Gouden Gids invariably generate excellent results

We will now provide some examples of recent, successful campaigns and their average CTR: D’hondt Fortis Ikea Pfizer Simyo

D`Hondt

Average CTR: 0,37%

Fortis Bank

Average CTR: 0,47%

Ikea

Average CTR: 0,81%

Pfizer (illustration of the formats)

Average CTR: 0,39%

Simyo (illustration of the formats)

Average CTR: 0,23%*

*Average CTR of the skyscraper and the banner

Commercial Offer

Short-term campaigns Considerable share of inventory 3-week period

Long-term campaigns Lower SOI 90-day period

Short term campaigns

21 days

25% SOI (10% SOI on run of site)

National coverage (breakdown NL or Fr also available)

Skyscraper (targeted @ 15€ CPM, ROS @ 12€ CPM)

Section Impressions Price (€)

ROS 840.000 10.080

Auto 42.000 670

Business 446.250 6.694

Construction 44.625 723

Leisure 89.250 1.339

Women & health 52.500 788

Long-term campaigns

90 days

10% SOI (5% SOI on run of site)

National coverage (breakdown NL or Fr also available)

Skyscraper (targeted @ 15€ CPM, ROS @ 12€ CPM)

Section Impressions Price (€)

ROS 1.800.000 21.600

Auto 72.000 1.080

Business 765.000 11.475

Construction 76.500 1.148

Leisure 153.000 2.295

Women & health 90.000 1.350

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