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Retail AuditBambino Studios

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Auditors

Muhammad Mohsin Naseem BBA-02101-017Muhammad Atif Azeem BBA-02101-036Muhammad Baqar Hussain BBA-02101-028Ch. Ammar Sohail BBA-02101-047Muhammad Javed BBA-02101-030Fahad Bin Ikram BBA-02101-020

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Contents History Departments

Sales Staff

Production Staff Strategy

Segmentation & Targeting Positioning

Outlet Location Selection Layout

New Entrants Internal Issues

Centralization Target Market Competitors

Conclusion

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History

OwnerCh. Altaf

Ownership FormatIndependent Retailer

1987Formed In Karachi

1998Moved To Lahore

ExtensionsBeauty Saloon & Ladies Garments

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Departments

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Departments

Sales Staff

Customer Handling

Need Satisfaction

Customer Retention

New Customers

Similar Policy To Deal With EveryCustomer

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Departments

Production Staff

Constant Flow Of The Working

Equipped With Latest And Advanced Machinery

Production Material Used Is Importing FromJapan And China

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Strategy

Segmentation & Targeting

High Quality/Price Service

Niche Market

Positioning

Best And High Quality Service Provider

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Outlet Location Selection Location Can Increase Or Decrease The Number Of

Customers Came To Outlet.

Bambino Photo StudioTownship Market Lahore Close To:

Model Town Faisal Town

Johar Town PIA Society Wapda Town Revenue Society Punjab Society

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Layout

Important In Attracting New Customers

Portraits Are Displayed At The Entrance Wall OfBambino At Eye Level

Lay Out Of The Outlet Is Finalized By PuttingSeller In Buyers Shoe

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New Entrants

Photo Studio Market Is Still Unsaturated AndProfitable

Hard To Create A Name In The Market

Economic Conditions Of The Consumers

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Internal Issues

Centralization

Only Owner Has The Decision Making Authority

CustomersSales Personals

Sales PersonalsOwner

Because Of No Decision Making Power Create A Bad Impact On Customers

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Internal Issues

Target Market

High Quality ServiceHigh Price

CustomersUpper Class

PakistanMajor Population Is From MiddleAnd Lower Middle Class

Missing A Huge Class Of The Customers That IsMiddle Class And Lower Class

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Internal Issues

Competitors

ProvidingDifferent Packages To DifferentCustomers

Need Of Change Of Strategy For Bambino

By Adding More Low Priced Packages

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Conclusion

Market

Dynamic

Need To Change And Expansion Of Services

Rivals

CompetitionHyper Competition

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Conclusion

New Entrants

Block By Identifying Gap

Customers

Understand And Develop

Move From Today To Tomorrow

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