Post on 24-Sep-2020
Pionier Berufskleidung GmbH
Bielefelder Straße 236 D-32052 Herford Tel. (0 52 21) 979-9451 Fax (0 52 21) 979-479 presse@ahlers-group.com
www.pionier-workwear.com
PRESS RELEASE
Herford, 17.10.2017
Pionier Workwear at the A+A exhibition
"Function meets Fashion" at an extreme level - the Herford specialist for workwear
presents its latest products for 2018 in Düsseldorf.
One of Germany’s most successful workwear manufacturers, the Herford specialist Pionier
Workwear, a subsidiary of Ahlers AG, is presenting its latest products at the A+A exhibition
in Düsseldorf from 17.- 20.10.2017. The exhibition which is held every two years is the
world’s biggest international fair for personal protection and safety and health at the
workplace. This year at the A+A, 1,896 exhibitors from 55 countries will present their products
to more than 65,000 visitors from 86 countries.
Pionier will present its product innovations and developments in workwear at the industry get-
together which is held once every two years on its 150 m² Stand 3C 82 in Hall 3.
After an intensive 18 month development phase, the company will present this year its new
“Concept” and “Performer” collections with which it plans to open up new segments. Function
meets Fashion on a high level.
Pionier Berufskleidung GmbH
Bielefelder Straße 236 D-32052 Herford Tel. (0 52 21) 979-9451 Fax (0 52 21) 979-479 presse@ahlers-group.com
www.pionier-workwear.com
“Concept” collection: M i x & M atch
The Concept collection combines a modern cut with innovative design and high degree of comfort. It
is built on the Mix&Match principle whereby the individual models offer many combination
options in terms of colour. Comprising of a jacket with waistband, trousers with waistband,
dungarees and Bermuda shorts, the Concept collection has been developed for trade and
industry.
The individual items are available in the colours black/grey, marine/corn blue, black/red as well as
mono black, mono marine and mono grey. Items can be combined with one another and are
distinguished by their ergonomic design, perfect fit and wide range of functional details such as
stretch inserts, cordura reinforcements on the leg and breast pockets as well as leasing orientated
workmanship / tailoring.
Pionier Berufskleidung GmbH
Bielefelder Straße 236 D-32052 Herford Tel. (0 52 21) 979-9451 Fax (0 52 21) 979-479 presse@ahlers-group.com
www.pionier-workwear.com
“Performer” collection
The Performer collection brings professional protective clothing to a whole new safety level in
high risk work areas.
Comprising of a jacket with waistband, trousers with waistband and dungarees, the collection is
divided into three safety levels Light, Heavy and Heavy+. Coloured trim elements also allow on-
site supervisors to immediately recognise whether employees are wearing the correct clothing for
their risk area.
What’s more, in the module system, it can be perfectly combined with the blended fabric
collection Concept.
For a uniform look for the entire workforce taking all the safety needs of the individual
employees into consideration.
Pionier Berufskleidung GmbH
Bielefelder Straße 236 D-32052 Herford Tel. (0 52 21) 979-9451 Fax (0 52 21) 979-479 presse@ahlers-group.com
www.pionier-workwear.com
As a further highlight, there will also be a tattoo artist present on 19.10. from 10.00 am - 5.30
pm who will be able to provide anyone who is brave enough with a small tattoo – free of
charge.
For the first time this year, Pionier Workwear will also present its new collections at the daily
fashion show in Hall 11.
Pionier Workwear has been developing workwear for more than 75 years and is amongst
the top 10 in its sector in Germany. As a subsidiary of Ahlers AG, Pionier Workwear
distributes workwear and corporate fashion for trade and industry and the service sector. High
quality and functional, the clothing is designed according to the needs of the specific work
conditions and technical norms. Pionier Workwear is available from leading retailers in
Germany and Europe.
Pionier Berufskleidung GmbH
Bielefelder Straße 236 D-32052 Herford Tel. (0 52 21) 979-9451 Fax (0 52 21) 979-479 presse@ahlers-group.com
www.pionier-workwear.com
The managers of Pionier Workwear l. – r. Silke Tegeler (Sales Director), Ulrich Heesen (Manging Director), Joachim
Hagensieker (Head of Sales Property/Corporate Fashion), Elger Bergmann (Sourcing). Not pictured: Julia Walser (Head of
Design)
Pionier Berufskleidung GmbH
Bielefelder Straße 236 D-32052 Herford Tel. (0 52 21) 979-9451 Fax (0 52 21) 979-479 presse@ahlers-group.com
www.pionier-workwear.com
The Thursday highlight: free tattoos!
Pionier Berufskleidung GmbH
Bielefelder Straße 236 D-32052 Herford Tel. (0 52 21) 979-9451 Fax (0 52 21) 979-479 presse@ahlers-group.com
www.pionier-workwear.com
Pionier Workwear: innovative workwear for trade and industry
Pionier Berufskleidung GmbH
Bielefelder Straße 236 D-32052 Herford Tel. (0 52 21) 979-9451 Fax (0 52 21) 979-479 presse@ahlers-group.com
www.pionier-workwear.com
Pionier Berufskleidung GmbH
Bielefelder Straße 236 D-32052 Herford Tel. (0 52 21) 979-9451 Fax (0 52 21) 979-479 presse@ahlers-group.com
www.pionier-workwear.com
Pionier Workwear: "Function meets Fashion"
Pionier Berufskleidung GmbH
Bielefelder Straße 236 D-32052 Herford Tel. (0 52 21) 979-9451 Fax (0 52 21) 979-479 presse@ahlers-group.com
www.pionier-workwear.com
Your contact in case of queries:
Carla Henkel
Online / Editor
Ahlers AG
Tel. +49(0)5221 / 9792717
Fax: +49(0)5221979274
E-mail: carla.henkel@ahlers-group.com