Keurig

KeurigAmanda KnappMitchell LoewenSilvia Pena Torres

Stores Audited

Fayetteville: Rogers: Springdale:Wal-Mart Feb 25th Wal-Mart: Feb 26th Walmart: Feb24thSam’s Club Walgreens Feb 26th Walgreens: Feb 24thTarget March 3rdHarps Feb 29Walgreens Feb 25

Strongests brands included:Green MountainStarbucksFolgers/SmuckersGevaliaMccafe

Category Role: Cash Machine exhibiting high gross margin % and sales dollar volume.

As a destination category role it requires significant depth, display space along with end caps.

High household penetration,High brand loyalty.

Sales Dollar Volume

Sales from Marsh:

Harps Garland Ave Harps Colorado rd Walmart MLK WalMart Rogers