Keurig. Amanda Knapp Mitchell Loewen Silvia Pena Torres.
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Transcript of Keurig. Amanda Knapp Mitchell Loewen Silvia Pena Torres.
Keurig
KeurigAmanda KnappMitchell LoewenSilvia Pena Torres
Stores Audited
Fayetteville: Rogers: Springdale:Wal-Mart Feb 25th Wal-Mart: Feb 26th Walmart: Feb24thSam’s Club Walgreens Feb 26th Walgreens: Feb 24thTarget March 3rdHarps Feb 29Walgreens Feb 25
Strongests brands included:Green MountainStarbucksFolgers/SmuckersGevaliaMccafe
Category Role: Cash Machine exhibiting high gross margin % and sales dollar volume.
As a destination category role it requires significant depth, display space along with end caps.
High household penetration,High brand loyalty.
Sales Dollar Volume
Sales from Marsh:
Harps Garland Ave Harps Colorado rd Walmart MLK WalMart Rogers