Juliá

n M

. Dra

ult

ePEXOemBlue

Julián M. Drault

web & e-mail mk expert

día 2

Wednesday, February 11, 2009

Juliá

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ePEXOemBlue

El marketing online

Wednesday, February 11, 2009

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ePEXOemBlue

Características

Wednesday, February 11, 2009

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ePEXOemBlue

Características

• Interactivo

Wednesday, February 11, 2009

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ePEXOemBlue

Características

• Interactivo

• Multimedia

Wednesday, February 11, 2009

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ePEXOemBlue

Características

• Interactivo

• Multimedia

• Multiformato

Wednesday, February 11, 2009

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ePEXOemBlue

Características

• Interactivo

• Multimedia

• Multiformato

• Permite instancias de comunicación

Wednesday, February 11, 2009

Juliá

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ePEXOemBlue

Características

• Interactivo

• Multimedia

• Multiformato

• Permite instancias de comunicación

• Medible

Wednesday, February 11, 2009

Juliá

n M

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ePEXOemBlue

Características

• Interactivo

• Multimedia

• Multiformato

• Permite instancias de comunicación

• Medible

• Tiende a ser menos invasivo

Wednesday, February 11, 2009

Juliá

n M

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ePEXOemBlue

Wednesday, February 11, 2009

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ePEXOemBlue

medible

Wednesday, February 11, 2009

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ePEXOemBlue

medible

Wednesday, February 11, 2009

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ePEXOemBlue

multiformato

Wednesday, February 11, 2009

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ePEXOemBlue

multiformato

Wednesday, February 11, 2009

Juliá

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ePEXOemBlue

multiformato

Wednesday, February 11, 2009

Juliá

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ePEXOemBlue

multiformato

Wednesday, February 11, 2009

Juliá

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ePEXOemBlue

multiformato

Wednesday, February 11, 2009

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ePEXOemBlue

multiformato

Wednesday, February 11, 2009

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ePEXOemBlue

participantes

Wednesday, February 11, 2009

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ePEXOemBlue

participantes

Wednesday, February 11, 2009

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ePEXOemBlue

participantes

Wednesday, February 11, 2009

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ePEXOemBlue

participantes

Wednesday, February 11, 2009

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ePEXOemBlue

participantes

Wednesday, February 11, 2009

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ePEXOemBlue

participantes

Wednesday, February 11, 2009

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ePEXOemBlue

Formatos de Medios

Wednesday, February 11, 2009

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mediakit

http://especiales.lanacion.com.ar/varios/mediakit/index.asp

Wednesday, February 11, 2009

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ePEXOemBlue

El Componente Viral

Wednesday, February 11, 2009

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ePEXOemBlue

Wednesday, February 11, 2009

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ePEXOemBlue

Wednesday, February 11, 2009

Juliá

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ePEXOemBlue

Wednesday, February 11, 2009

Juliá

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ePEXOemBlue

Wednesday, February 11, 2009

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ePEXOemBlue

Wednesday, February 11, 2009

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ePEXOemBlue

Qué rasgos son comunes ?

Wednesday, February 11, 2009

Juliá

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ePEXOemBlue

• Historia fuerte

• Oportunista

• Factor sorpresa

• Apela emociones

• Perfil bajo; no intrusivo

Wednesday, February 11, 2009

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ePEXOemBlue

El concepto subyacenteHow to sell soap ?

Wednesday, February 11, 2009

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ePEXOemBlue

Wednesday, February 11, 2009

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ePEXOemBlue

Cómo opera la viralidad ?

Wednesday, February 11, 2009

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ePEXOemBlue

Wednesday, February 11, 2009

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ePEXOemBlue

siembra

Wednesday, February 11, 2009

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ePEXOemBlue

siembra

Wednesday, February 11, 2009

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ePEXOemBlue

siembra

Wednesday, February 11, 2009

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ePEXOemBlue

siembra

Wednesday, February 11, 2009

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ePEXOemBlue

lideres de opinion / mails personales / editores / redes sociales / “bajo perfil”NO ES UNA UNICA PIEZA

Wednesday, February 11, 2009

Juliá

n M

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ePEXOemBlue

lideres de opinion / mails personales / editores / redes sociales / “bajo perfil”NO ES UNA UNICA PIEZA

Wednesday, February 11, 2009

Juliá

n M

. Dra

ult

ePEXOemBlue

lideres de opinion / mails personales / editores / redes sociales / “bajo perfil”NO ES UNA UNICA PIEZA

Wednesday, February 11, 2009

Juliá

n M

. Dra

ult

ePEXOemBlue

lideres de opinion / mails personales / editores / redes sociales / “bajo perfil”NO ES UNA UNICA PIEZA

Wednesday, February 11, 2009

Juliá

n M

. Dra

ult

ePEXOemBlue

lideres de opinion / mails personales / editores / redes sociales / “bajo perfil”NO ES UNA UNICA PIEZA

Wednesday, February 11, 2009

Juliá

n M

. Dra

ult

ePEXOemBlue

Wednesday, February 11, 2009

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ePEXOemBlue

Análisis de campañas

Wednesday, February 11, 2009

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ePEXOemBlue

The Obama Campaign

Wednesday, February 11, 2009

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ePEXOemBlue

Wednesday, February 11, 2009

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ePEXOemBlue

• Sometimes it seems as if the game is fixed and it only works for the few

and the powerful

• I believe there’s another way ... it can only happen if you get involved

• We can do a different campaign that empowers everyday voters

• I hope you use this website as a tool to organize your friends, our

neighbours, and your networks

• Form your own groups, plan your own events

• Take campaign and fundraising into your own hands

• Collect small donations instead of large campaign contributions

• Your campaign experience

• This has to be a vehicle for your hopes and dreams

Obama dixit

Wednesday, February 11, 2009

Juliá

n M

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ePEXOemBlue

Wednesday, February 11, 2009

Juliá

n M

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ePEXOemBlue

The Obama Campaign

Wednesday, February 11, 2009

Juliá

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ult

ePEXOemBlue

The Obama Campaign

Wednesday, February 11, 2009

Juliá

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ePEXOemBlue

The Obama Campaign

Wednesday, February 11, 2009

Juliá

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ePEXOemBlue

The Obama Campaign

Wednesday, February 11, 2009

Juliá

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ePEXOemBlue

The Obama Campaign

Wednesday, February 11, 2009

Juliá

n M

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ePEXOemBlue

The Obama Campaign

Wednesday, February 11, 2009

Juliá

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ePEXOemBlue

The Obama Campaign

Wednesday, February 11, 2009

Juliá

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ePEXOemBlue

The Obama Campaign

Wednesday, February 11, 2009

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ePEXOemBlue

The Obama Campaign

la posibilidad de que te encuentren en todos lados.

Ir a donde estan mis “cleintes”

Wednesday, February 11, 2009

Juliá

n M

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ult

ePEXOemBlue

The Obama Campaign

Wednesday, February 11, 2009

Juliá

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ePEXOemBlue

The Obama Campaign

Wednesday, February 11, 2009

Juliá

n M

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ePEXOemBlue

The Obama Campaign

Wednesday, February 11, 2009

Juliá

n M

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ePEXOemBlue

The Obama Campaign

Wednesday, February 11, 2009

Juliá

n M

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ult

ePEXOemBlue

The Obama Campaign

Wednesday, February 11, 2009

Juliá

n M

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ult

ePEXOemBlue

The Obama Campaign

Wednesday, February 11, 2009

Juliá

n M

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ePEXOemBlue

The Obama Campaign

Wednesday, February 11, 2009

Juliá

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ePEXOemBlue

The Obama Campaign

Wednesday, February 11, 2009

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ePEXOemBlue

[ banners ]

cambio de paradigma

Wednesday, February 11, 2009

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ePEXOemBlue

[ banners ]

• Irrupción • Interés personal

cambio de paradigma

Wednesday, February 11, 2009

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ePEXOemBlue

por qué Internet ?

Wednesday, February 11, 2009

Juliá

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ePEXOemBlue

por qué Internet ?

Cycle Time

Wednesday, February 11, 2009

Juliá

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ePEXOemBlue

por qué Internet ?

Cycle Time

Personalización

Wednesday, February 11, 2009

Juliá

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ePEXOemBlue

por qué Internet ?

Cycle Time

Personalización

Control / Medición / Reajuste Inversión

Wednesday, February 11, 2009

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ePEXOemBlue

por qué Internet ?

Cycle Time

Personalización

Control / Medición / Reajuste Inversión

Generación de Experiencia

Wednesday, February 11, 2009

Juliá

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ePEXOemBlue

por qué Internet ?

Cycle Time

Personalización

Control / Medición / Reajuste Inversión

Generación de Experiencia

Porque la gente cada vez lo usa más !

Wednesday, February 11, 2009

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ePEXOemBlue

Día de los enamorados

Wednesday, February 11, 2009

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ePEXOemBlue

Wednesday, February 11, 2009

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ePEXOemBlue

Wednesday, February 11, 2009

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ePEXOemBlue

Wednesday, February 11, 2009

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componentes de la promo

Wednesday, February 11, 2009

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resultados

Wednesday, February 11, 2009

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ePEXOemBlue

Cómo presentar un informe ?adjunto POLO LA MERCED

Wednesday, February 11, 2009

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ePEXOemBlue

GRACIAS ... :)

Julián Draultjulian@epexo.com

Wednesday, February 11, 2009