Darwin gives senior marketeersthe possibility to compareall online communicationin order to optimizetheir mediamix.

70% of CEO’s do nottrust marketeers.

Why not?

1. SNEL VERANDERENDE MARKT

Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.

1. SNEL VERANDERENDE MARKT

Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.

Changing markets.

1. SNEL VERANDERENDE MARKT

Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.

1. SNEL VERANDERENDE MARKT

Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.

“The advertisers have lost the way in the digital ecosystem. Advertisers ask for a limited set KPI’s which measure

true effect.”

-IAB Whitepaper

Do not waste time on deceiving details.

Tactics VS strategies.

What are yourobjectives?

And what do they do?

ACTIONAWARENESS ADVOCACYAPPRECIATION

Each time your brand or a mes-sage you have sent is seen by someone.

ACTIONAWARENESS ADVOCACYAPPRECIATION

Each time anyone buys something from you or expresses his/her purchase intentions

Each time your brand or a mes-sage you have sent is seen by someone.

ACTIONAWARENESS ADVOCACYAPPRECIATION

Each time anyone opts-in to messages from your brand.

Each time your brand or a mes-sage you have sent is seen by someone.

Each time anyone buys something from you or expresses his/her purchase intentions

ACTIONAWARENESS ADVOCACYAPPRECIATION

When someone completes an action which cre-ates awareness for your brand with their peers.

Each time your brand or a mes-sage you have sent is seen by someone.

Each time anyone opts-in to messages from your brand.

Each time anyone buys something from you or expresses his/her purchase intentions

ACTIONAWARENESS ADVOCACYAPPRECIATION

Which channels shouldwe use?

Which channel is moste!ective for what objective?

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Which channel has the most impact?Which channel has the most impact?

How cost-e!icientare we?

What is the output of our investments?

Facebook" 1 000

banners" 1000

twitter" 2 000

Website" 5 000

Linkedin" 500

mail"2 500

adwords" 2 000

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Which channel has the mostcost-e!icient impact?

Which channel has the mostcost-e! icient impact?

Are we doing well?

Compared to last month,have we made improvements?

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FacebookTwitterWebsite

Discover evolution, discover patterns.

FacebookTwitterWebsite

Discover evolution, discover patterns.

We support all the channels you need.

+10 channels and counting.

PAID MEDIA

AdWords, Facebook Ads

OWNED MEDIA

Website, Mailchimp,Clang, Campaignmonitor

EARNED MEDIA

SEO

BORROWED MEDIA

Facebook, Twitter,Youtube, LinkedIn

CSV IMPORT

For more exotic channels.

Roadmap &private access

· Conversion ratio’s· Client-side API· Campaign & topic segmentation· Predictive mediamix & campaign wizard

ROADMAP

Max 25 clients & agencies· Darwin license: includes unlimited online channels for one brand· Access to our monthly customer advisory board Determine the roadmap for Darwin together with other users

PRIVATE PROGRAM: OVERVIEW

TRIAL PLAN

· 3 months trial

· 1 brand

· !400 set-up

· !400 monthly

!1600

FULL PLAN

· 12 months

· 1 brand

· !400 set-up

· !400 monthly

!4800

PLUS PLAN

· 12 months

· 2 brands

· !400 set-up

· !300 monthly

!7200

PRIVATE PROGRAM: PRICING

PAYING BETA CUSTOMERSPAYING BETA CUSTOMERSPAYING BETA CUSTOMERS

PAYING BETA CUSTOMERSPAYING BETA CUSTOMERS

PAYING CUSTOMERS

Darwin team

FOUNDER & HEAD

· Sales· Marketing· Product· Support

BACK-ENDDEVELOPER

· Data harvest engine· API development· Back-end app development

DESIGNER & FRONT-ENDDEVELOPER

· Data visualisation· User experience design· Front-end development

DATA SCIENTIST

· Research· Algorithm development

anthony@darwinanalytics.comfounder & head Darwin Analytics

darwinanalytics.com