Post on 02-Apr-2018
7/27/2019 47603972 Maggi vs Top Ramen
1/28
7/27/2019 47603972 Maggi vs Top Ramen
2/28
7/27/2019 47603972 Maggi vs Top Ramen
3/28
The company came into existence in
1872 in Switzerland
Nestle group of companies introduced Maggi
brand in India in 1982 , with the launch ofMaggi
noodles
7/27/2019 47603972 Maggi vs Top Ramen
4/28
Over the years Maggi has launched several
products under its Brand Name.
With more than 15 flavors in stock, it is widelytasted & admired for its Original Maggi Flavor
Now it enjoys around 90% market share in this
segment
7/27/2019 47603972 Maggi vs Top Ramen
5/28
Cuppa ManiaVeg. Atta Noodles
Rice Mania Maggi Tomato
7/27/2019 47603972 Maggi vs Top Ramen
6/28
7/27/2019 47603972 Maggi vs Top Ramen
7/28
It is a Product Of Indo Nissin Food
Goal was to create food that could be eaten
anywhere any time In 1958 Nissin Introduced Chicken Ramen as
the first instant ramen
Nissins has over 21900 employees and Net sales
of $3.2 billion per year It operates 29 plants in 11 countries
7/27/2019 47603972 Maggi vs Top Ramen
8/28
It was launched in India 1991
For past 10 years it has been distributed by Marico
Brand is credited with Innovating a new category ofCup-noodles in Indian Market
Top Ramen holds 90% share in the Cup-noodles
Market
It is also credited with the launch of Curry noodlesin India
7/27/2019 47603972 Maggi vs Top Ramen
9/28
7/27/2019 47603972 Maggi vs Top Ramen
10/28
1. H0 There is no significance difference
between customer preference for Maggi
and Top Ramen
H1 There is more customer preference forMaggi
2. H0 There is no significance difference
between Brand recall for Maggi and TopRamen
H1 There is more Brand recall for Maggi
7/27/2019 47603972 Maggi vs Top Ramen
11/28
Sampling Method:- Non-Probability Sampling Convenience Sampling
Questionnaire type:- Closed ended questions
Coverage Area:- Mumbai, Thane.
Sample Size:- 120
7/27/2019 47603972 Maggi vs Top Ramen
12/28
76%
24%
Maggi
Top Ramen
7/27/2019 47603972 Maggi vs Top Ramen
13/28
12%
53%
35%
Daily
Weekly
Occasionally
7/27/2019 47603972 Maggi vs Top Ramen
14/28
0%
10%
20%
30%
40%
50%
60%
One pack Two pack Family pack
7/27/2019 47603972 Maggi vs Top Ramen
15/28
80%
20%
Which brand's latest advertisementyou can recall?
Maggi
Top
Ramen
7/27/2019 47603972 Maggi vs Top Ramen
16/28
0
10
20
30
40
50
60
70
80
Poor Average Good Excellent
Availaibility
Maggi
Top Ramen
7/27/2019 47603972 Maggi vs Top Ramen
17/28
7/27/2019 47603972 Maggi vs Top Ramen
18/28
0
10
20
30
40
50
60
70
Poor Average Good Excellent
Packaging
Maggi
Top Ramen
7/27/2019 47603972 Maggi vs Top Ramen
19/28
0
5
10
15
20
25
30
35
40
45
50
Poor Average Good Excellent
Offers Provided
Maggi
Top Ramen
7/27/2019 47603972 Maggi vs Top Ramen
20/28
y H0: There is no significant difference between customerpreference for Maggi and Top Ramen.
y H1: There is more Customer Preference for Maggi.
Chi-square method:-
X2cal
=
32.02Table Value=3.84X2cal > Table value
Therefore, null hypothesis is rejected and alternatehypothesis is accepted.
7/27/2019 47603972 Maggi vs Top Ramen
21/28
y H0: There is no significant difference in brand recall forMaggi and Top Ramen.
y H1: There is more brand recall for Maggi.
Chi-square method:-
X2
cal =43.2Table Value=3.84X2cal > Table value
Therefore, null hypothesis is rejected and alternatehypothesis is accepted.
7/27/2019 47603972 Maggi vs Top Ramen
22/28
Limited sample size
Limited coverage area
Not consider other competitor
Not consider substitute
7/27/2019 47603972 Maggi vs Top Ramen
23/28
In promotion front Top Ramen failed to make an
impact.
Aggressive marketing strategy
Focus on rural market
Enter into new segment
7/27/2019 47603972 Maggi vs Top Ramen
24/28
Strengthen the distribution channel of the rural
areas
Advertisement campaign with the brandambassador
Constant eye on competitors
7/27/2019 47603972 Maggi vs Top Ramen
25/28
Increase in per capita income of an Indian
But time is limited
So fast to cook ready to eat food market isbooming
Innovation is the key
7/27/2019 47603972 Maggi vs Top Ramen
26/28
Kothari,C.
Panneerselvam,R.
7/27/2019 47603972 Maggi vs Top Ramen
27/28
www. Mofpi.nic.in
www.marketing practice.blogspot.com
www.toprammen.com
www.nestle.in
7/27/2019 47603972 Maggi vs Top Ramen
28/28
Thank You