47603972 Maggi vs Top Ramen

7/27/2019 47603972 Maggi vs Top Ramen

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The company came into existence in

1872 in Switzerland

Nestle group of companies introduced Maggi

brand in India in 1982 , with the launch ofMaggi

noodles


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Over the years Maggi has launched several

products under its Brand Name.

With more than 15 flavors in stock, it is widelytasted & admired for its Original Maggi Flavor

Now it enjoys around 90% market share in this

segment


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Cuppa ManiaVeg. Atta Noodles

Rice Mania Maggi Tomato


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It is a Product Of Indo Nissin Food

Goal was to create food that could be eaten

anywhere any time In 1958 Nissin Introduced Chicken Ramen as

the first instant ramen

Nissins has over 21900 employees and Net sales

of $3.2 billion per year It operates 29 plants in 11 countries


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It was launched in India 1991

For past 10 years it has been distributed by Marico

Brand is credited with Innovating a new category ofCup-noodles in Indian Market

Top Ramen holds 90% share in the Cup-noodles

Market

It is also credited with the launch of Curry noodlesin India


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1. H0 There is no significance difference

between customer preference for Maggi

and Top Ramen

H1 There is more customer preference forMaggi

2. H0 There is no significance difference

between Brand recall for Maggi and TopRamen

H1 There is more Brand recall for Maggi


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Sampling Method:- Non-Probability Sampling Convenience Sampling

Questionnaire type:- Closed ended questions

Coverage Area:- Mumbai, Thane.

Sample Size:- 120


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76%

24%

Maggi

Top Ramen


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12%

53%

35%

Daily

Weekly

Occasionally


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0%

10%

20%

30%

40%

50%

60%

One pack Two pack Family pack


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80%

20%

Which brand's latest advertisementyou can recall?

Maggi

Top

Ramen


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0

10

20

30

40

50

60

70

80

Poor Average Good Excellent

Availaibility

Maggi

Top Ramen


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0

10

20

30

40

50

60

70


Packaging

Maggi

Top Ramen


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0

5

10

15

20

25

30

35

40

45

50


Offers Provided

Maggi

Top Ramen


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y H0: There is no significant difference between customerpreference for Maggi and Top Ramen.

y H1: There is more Customer Preference for Maggi.

Chi-square method:-

X2cal

=

32.02Table Value=3.84X2cal > Table value

Therefore, null hypothesis is rejected and alternatehypothesis is accepted.


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y H0: There is no significant difference in brand recall forMaggi and Top Ramen.

y H1: There is more brand recall for Maggi.

Chi-square method:-

X2

cal =43.2Table Value=3.84X2cal > Table value

Therefore, null hypothesis is rejected and alternatehypothesis is accepted.


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Limited sample size

Limited coverage area

Not consider other competitor

Not consider substitute


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In promotion front Top Ramen failed to make an

impact.

Aggressive marketing strategy

Focus on rural market

Enter into new segment


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Strengthen the distribution channel of the rural

areas

Advertisement campaign with the brandambassador

Constant eye on competitors


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Increase in per capita income of an Indian

But time is limited

So fast to cook ready to eat food market isbooming

Innovation is the key


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Kothari,C.

Panneerselvam,R.


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www. Mofpi.nic.in

www.marketing practice.blogspot.com

www.toprammen.com

www.nestle.in


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Thank You

47603972 Maggi vs Top Ramen

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